In early 2020, Coinbound launched a sister agency called Cannabound. Cannabound operates in similar marketing verticals to Coinbound but focuses more specifically on Cannabis and CBD brands.

The Challenge

Launching Cannabound was very exciting but it also meant we would have to start from scratch in terms of SEO since we would be working with a brand new domain with zero content and zero backlinks. Basically, we wanted to the get new domain off square one as fast as possible.

Being an agency that specializes in content-based SEO, we were thrilled to have another opportunity to show what we are capable of, even when faced by one of the most difficult SEO situations possible.

Our Approach


Ranking a new domain can be difficult but it’s certainly not impossible if you know what to look for.

Using a combination of advanced keyword research tools we identified some strong keyword opportunities that would resonate with our prospects interested in the Instagram influencer marketing services Cannabound offers and had our content team craft a peice of content that would target the keyword we saw as the strongest opportunity:

“Female Instagram Models”

The Content

 For this particular keyword, our team had a well-researched and comprehensive list of the most popular female models on Instagram created.

The content was optimized to convert organic traffic into leads and subscribers to Cannabound’s newsletter.

Link to Article


This single blog post now attracts over 3,000 organic users per month.

Average Monthly Clicks Generated:


Newsletter Subscriptions Per Week


Leads Generated Per Week


Results of Coinbound SEO Case Study

The post is now ranking on the first page of the following keywords:

“Top Instagram Models”

“Instagram Model”

“Most Popular Instagram Models”

“Top IG Models”

+ a lot more:

Interested in getting similar results?

Let's Talk

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