Minutes Network + Coinbound Case Study

Token Pre-Sale Growth Through Paid Advertising

Get a Proposal

Success by the stats

$13.40
Average Cost Per Registration for Token Event

Services

  • PPC & Paid Media
  • Strategy & Advisory

About the Client

Minutes Network is a blockchain-based platform designed to revolutionize digital communication and engagement by integrating decentralized solutions for seamless, secure, and cost-effective interactions. Their ecosystem aims to enhance user connectivity, privacy, and accessibility, positioning itself as a key player in the Web3 communication space.

As they prepared for their token pre-sale, Minutes Network needed to drive registrations and sustain interest for three months leading up to the launch. With an innovative product but a relatively new brand, they faced the challenge of attracting high-intent investors and users in a highly competitive crypto market.

Challenge

Before partnering with our agency, Minutes Network faced several critical obstacles:

  • Audience Retention: Attracting an engaged audience that would remain interested for three months until launch.
  • Complicated KYC Process: The sign-up process was a barrier to conversions, deterring potential investors.
  • Website Optimization Issues: The website did not effectively communicate the benefits of the product, impacting conversion rates.

Solution

To overcome these challenges, we implemented a full-funnel paid advertising strategy across multiple platforms:

  • Ad Platforms: Ran campaigns on Meta, Twitter, and Web3-native Ad networks to maximize reach.
  • Budget Allocation:
    • 90% to cold audience targeting using community/interest-based segmentation to attract relevant users.
    • 10% to retargeting efforts to maintain interest and engagement.
  • Testing & Optimization:
    • Employed various marketing angles and offers, continuously testing different ad creatives and messaging.
    • Monitored engagement metrics to refine campaign performance and improve conversion rates.

Results

Our strategic approach delivered high-impact results, driving significant registrations at an efficient cost:

  • Average Cost Per Registration: $13.40

This campaign not only helped Minutes Network build a strong pre-launch community but also ensured a steady pipeline of engaged users leading up to the token sale.

More Case Studies