About Coinbound

How We Got Here

Coinbound was born in Southern California in 2018 with a simple but audacious bet: that the biggest untapped growth lever for crypto projects wasn’t ads or press releases, it was people. Trusted voices. Authentic storytellers. The founders and traders and builders who had already earned the community’s attention.

That bet on influencer marketing paid off fast.

Word spread quickly across the Web3 world that there was an agency that actually got it, one that understood the culture, spoke the language, and knew which voices moved markets. Projects started coming to us not just for influencer campaigns, but for the whole playbook. And we kept building, slowly morphing into the larger Web3 marketing services provider we are today.

Over seven years, Coinbound has had a front-row seat to every chapter of Web3’s story. We were there for the ICO era and the NFT supercycle. We marketed the first major DeFi protocols when most of the world had never heard the term. We helped exchanges win users in the most competitive attention economy on the planet. We’ve launched meme coins and serious institutional treasury products. We’ve worked with RWA platforms redefining what ownership means and token projects trying to change entire industries.

What that breadth taught us is the most important lesson in this business: the Web3 marketing playbook never stops being rewritten.

The strategies that worked in 2018 didn’t work in 2021. What worked in 2021 looked completely different by 2023. Every new market cycle brings a new audience, new platforms, new skeptics, and new believers. Most traditional agencies see that as chaos. We see it as our advantage, because we’ve lived through every iteration and built the institutional knowledge to navigate the next one.

That’s the problem Coinbound was built to solve. Web3 founders are brilliant technologists and visionaries, but they’re operating in a marketing environment unlike anything that has existed before, one where the rules are constantly in flux, where community trust is the ultimate currency, and where a single well-placed campaign can make a project or a single misstep can break it. They need a partner who has already made the mistakes, already knows which channels are saturated and which are wide open, and already has the relationships that take years to build.

Our Founder, Ty Smith, saw this gap before almost anyone else. At a time when the rest of the marketing world was dismissing crypto as a fad, he was already deep in the weeds, building strategies for projects that didn’t fit any existing mold, forging relationships with creators before the term “KOL” existed in this industry, and quietly turning a niche California agency into the most recognized name in Web3 marketing. That foresight, and the culture of relentless learning it created, is what Coinbound runs on today.

Today we operate out of New York, with clients and partners spanning every continent. But the same founding conviction drives everything we do: the best Web3 companies deserve marketing that’s as bold and forward-thinking as they are.