Web3 paid ads are more complex than standard PPC because most major platforms restrict crypto advertising, require pre-approval for financial products, and demand audience-specific targeting that generalist agencies do not know how to navigate. We do this every day. Our campaigns average 5x+ ROAS and we have helped clients achieve as much as 40x return on paid ad spend.
Web3 PPC is complex. We make it simple. We manage paid ads campaigns for crypto and NFT projects on the largest digital platforms, resulting in scaleable and reliable growth and acquisition.
BitDials is a luxury watch marketplace that accepts crypto. Coinbound managed a PPC campaign targeting high-net-worth crypto holders looking to spend digital assets on physical luxury goods. The campaign generated a 29.96x return on ad spend through a combination of Google search targeting and precise audience segmentation on X.
Average ROAS across our active Web3 PPC campaigns runs at 5x+.
CMO
Coinbound has been a great resource for helping us grow our social media apparatus. They are expert at helping crypto companies elevate their presence in various channels while at the same time creating more meaningful engagement.
We really enjoyed working with Coinbound and definitely recommend them!
Principal
These guys are hardworking and will get things done. They, in my opinion, are worth every penny and will help you get the results you are looking for.
I highly recommend them!
CEO
Coinbound IS crypto marketing. They know marketing and crypto better than any other team. Highly recommend working with them!
Coinbound is a crypto and Web3 marketing company that specializes in community management, public relations, influencer marketing, and lead generation across channels like Discord, Telegram, and X. The agency focuses on server growth, brand awareness, and community engagement in the crypto marketing landscape. The team handles everything from creating Discord servers to moderating channels to planning events. Coinbound has worked with 800+ Web3 brands like Gala, Tron, Nexo, and Immutable. Coinbound is best for brands seeking a dedicated agency with deep experience in crypto and Web3 marketing.
CEO
Club Fomo has found a true partner, Coinbound! They have a solid understanding of out business and it’s clear they are passionate about Web3. Our business has benefitted though the numerous media opportunities, bylined articles, and speaking and panel discussions Coinbound has secured for us.
Ty and the team are always one step ahead in the game and have greatly increased our name recognition. As a direct result, we’ve seen an increase in new business. Thank you, Coinbound!
CEO
6 months later I’m looking at [Coinbound] saying this is one of the most valuable things in my marketing portfolio…We saw consistently the lowest cost per registration of any channel…we were very impressed with the long-term impact of the influencer program.
With six+ years of experience, Coinbound is a leading crypto marketing agency with 800+ clients, including OKX, Nexo, and Sui. They offer end-to-end services, from scalable tokenomics and SEO to community management and social media marketing for Web3 projects..
Known for its high-impact digital marketing and influencer partnerships, Coinbound leverages strong industry connections and an innate understanding of Web3 culture to position clients for success in this competitive space. Their strategy is rooted in using industry-specific influencers and media to generate not just awareness, but genuine engagement – the kind that builds real communities and creates lasting brand visibility.
…Coinbound is redefining how viral campaigns are created, powered by its impressive roster of top-tier crypto influencers.
A Web3 PPC Agency, also known as a Web3 Paid Ads Agency, is a marketing agency that helps blockchain-enabled businesses (like NFTs, DeFi, Tokens, etc.) grow by leveraging programmatic advertising channels like Google Ads, Twitter Ads, LinkedIn Ads, and similar.
Some of the services that a Web3 PPC agency may offer include:
Keyword research and competitor analysis
Ad copywriting and design
Campaign setup and management
Detailed reporting and analysis
Landing page optimization
Bid management
Crypto PPC agencies typically work with companies to create targeted campaigns that drive more website traffic, increase conversions, and ultimately, drive more sales.
By working with a specialized agency, Web3 companies can leverage the expertise of PPC professionals to maximize their return on investment (ROI) and achieve their marketing goals.
The amount you should invest in crypto PPC depends on your goals, budget, and competition in your niche. Start by defining your objectives—whether it’s lead generation, brand awareness, or driving conversions. A common approach is to allocate 10-20% of your marketing budget to PPC. For crypto, where competition and cost-per-click (CPC) can be high, consider starting small, testing different ad creatives, and scaling up once you see positive ROI. It’s crucial to continuously optimize campaigns and monitor performance to ensure you’re getting the best return on your ad spend (ROAS).
Mintfunnel is Coinbound’s own crypto ad network, which gives us a direct channel to place display advertising across hundreds of other crypto-native properties. For clients running integrated PPC programs, Mintfunnel placements supplement mainstream platform campaigns by reaching crypto-native audiences in the environments where they are most engaged with Web3 content.
The key advantage is no category restrictions and crypto-specific targeting options. While Google and Meta require certification and restrict certain claims, Mintfunnel’s network is built specifically for Web3 advertising and gives our clients access to inventory that mainstream platforms cannot provide.
Yes. Coinbound works directly with X’s ads approval team to get crypto and Web3 clients approved and running. The X crypto advertising approval process requires submitting documentation about your project, meeting specific eligibility criteria, and structuring your account in a way that satisfies their review requirements. Without experience navigating this process, approvals can take weeks or stall entirely.
Because of our established relationship with the X ads team and the volume of campaigns we run on the platform, we are able to move clients through the approval process significantly faster than they could independently. We handle the submission, respond to any follow-up requests from the review team, and ensure your account is set up correctly before your first campaign goes live.
If you have been denied previously or are starting from scratch, contact us and we can assess your eligibility and manage the approval process on your behalf.
