CPM stands for “Cost Per Mille,” which is a marketing metric used to measure the cost of advertising per thousand impressions. The term “mille” refers to one thousand in Latin, so CPM literally means “cost per thousand.”
What is a good CPM?
A good CPM varies by industry and advertising platform. However, in general, a CPM of $10 or less is considered good. This means that the advertiser is paying $10 or less for every 1,000 impressions of their ad. Startups and early stage companies tend to see slightly higher CPMs. B2B companies also see much higher CPMs than B2C companies.
What is a CPM calculator?
A CPM calculator is a tool that helps you calculate the cost of advertising per thousand impressions. It takes the total cost of an advertising campaign and divides it by the number of impressions (or views) to give you the cost per thousand impressions.
How does the CPM calculator work?
The CPM calculator takes the total cost of an advertising campaign and divides it by the number of impressions to give you the cost per thousand impressions. This allows you to compare the cost of different advertising campaigns and channels based on their CPM.
How can I use the CPM calculator to optimize my advertising strategy?
By using the CPM calculator, you can determine which advertising channels and campaigns are most cost-effective in terms of cost per thousand impressions. You can then adjust your advertising strategy to focus more on these channels and campaigns.
Is the CPM calculator free to use?
Yes, our CPM calculator is completely free to use. Simply input your cost and impression data and the calculator will generate your CPM.