A Leading Crypto PR Agency
Coinbound is a crypto PR agency that earns coverage for Web3 and blockchain brands in outlets like CoinTelegraph, Decrypt, TechCrunch and Forbes. Since 2018 we have secured 8,500+ media pieces for 900+ clients, including Sui, Gala, Nexo and Litecoin.
- 900+Happy Clients
- 8,500+Media Pieces Secured
- 7+Years of Crypto Marketing Experience
- 30%Top 100 Market Cap Crypto Companies Represented
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What does a crypto PR agency do?
Coinbound delivers deep crypto and Web3 PR expertise built across the blockchain, DeFi, and fintech ecosystem. Our public relations team develops communications strategies for blockchain companies and decentralized projects at every stage: from pre-launch positioning to sustained earned media campaigns that reach the tech and crypto audiences who matter.
With contacts at the largest crypto publishers, influencers, and media, Coinbound’s blockchain PR team helps clients secure organic coverage from the biggest names in the blockchain industry.
Our team will carefully craft coverage-securing releases, pitches, announcements, and more that bring eyeballs to your crypto project or brand.
We’ve secured coverage in CoinTelegraph, Decrypt, TechCrunch, NewsBTC, AMBCrypto, Blockworks, Yahoo Finance, CoinMarketCap, Benzinga, NFT Now, Market Watch, Forbes, Binance, Entrepreneur, and more.
Benefits of Working with a Crypto PR Agency
Crypto PR requires deep media relationships, regulatory awareness, and reputation management at Web3 speed. We secure coverage that builds credibility with investors, users, and partners.
Increased Brand Recognition & Awareness
Our crypto PR process is designed for press coverage in brand-aligned media with a significant readership. More eyes on your brand.
Improve Trust & Reputation
Earned media from credible crypto outlets and mainstream media carries weight that paid placement can't replicate. We secure coverage in publications your community already trusts, building third-party credibility that compounds across every touchpoint, from investor due diligence to user acquisition.
Strong Crypto Media Relations
Sustained media relations in crypto require reporters who already know your name when news breaks. We build direct relationships with journalists and editors across the crypto and tech media landscape, and bring the storytelling that earns their attention. Our PR strategists translate protocol mechanics, tokenomics, and roadmap milestones into angles that make editors pay attention.
Crypto Reputation Management & Crisis Control
From reactive crisis comms to long-term reputation building, our blockchain PR team handles press releases timed to protocol milestones, coordinates exclusive coverage with crypto-native outlets and manage rapid-response messaging when exploits, depegs, or governance disputes hit your community.
Thought Leadership Building
DeFi protocols, NFT platforms, token projects, layer-1 chains. Every vertical has its own media landscape and expert voices. We identify the right speaking opportunities, byline placements, and podcast appearances to position your executive team as go-to sources for journalists and analysts covering your category.
Regulatory-Aware Messaging
We align Web3 PR strategy with the realities of regulated markets, so your public-facing narrative reduces legal risk without killing momentum.
Our Approach to Crypto PR & Earned Media
Our process balances strategy and execution, so PR results compound month over month.
Earned Media Goal Discovery
Strong crypto PR starts with a deep understanding of your brand, positioning, and goals. We define the marketing strategies, messaging frameworks, and storytelling angles that drive every pitch, placement, and campaign forward.
Target Media Identification & Pitching
We leverage our relationships with leading crypto, Web3, and blockchain media and get them excited about your brand.
Media & Coverage Coordination
Our blockchain PR agency team handles the coordination of media coverage from start to finish. Get ready for some really exciting coverage.
Reputation Management & Crisis Response
When something goes wrong, the real damage usually comes from inconsistent messaging. We've handled crisis comms coordinating messaging across media, KOLs, and community channels simultaneously so nothing contradicts anything else.
Flexible Crypto PR Packages for Every Stage of Web3 Growth
Launching something new?
We’ll help you make noise in all the right places.
Scaling fast?
Get tier-1 coverage that matches your momentum.
Need steady visibility?
Our ongoing campaigns keep you top-of-mind with your audience.
Just raised a round?
We know how to turn funding news into lasting buzz.
Entering a new market?
We’ll tailor messaging for maximum impact and credibility.
Always tailored, never templated
Every blockchain marketing campaign looks different. We shape crypto PR strategy around your specific goals, timeline, and audience, no recycled playbooks.
Influence where it counts
Tap into our network of crypto influencers, top podcasts, and content marketing channels to amplify your narrative.
Our Web3 PR Network
- Tier-1 crypto media relationships (CoinDesk, Decrypt, The Block)
- Mainstream media with dedicated crypto coverage (Forbes, Bloomberg, Yahoo Finance)
- Business media with crypto beats (TechCrunch, Entrepreneur, MarketWatch)
- Podcast network
- Regional crypto media for global expansion
Web3 & Crypto Press Release Distribution
Guaranteed coverage with top crypto media and a 300M+ combined network audience. Distribute crypto press content to top Web3 sites like CoinTelegraph, CoinMarketCap, BeInCrypto, Benzinga, Yahoo Finance, and more. Our partner, Mintfunnel, offers guaranteed coverage with top crypto media.
Try MintfunnelCrypto PR Case Studies
- DecryptEarl Sweatshirt Drops Surprise Album via Gala MusicView coverage
- TechCrunchEmail will be with us until the universe dies, so these startups are working to make it betterView coverage
- Edge of NFT PodcastMy Neighbor Alice: The Blockchain Game For Everyone! Ft. Riccardo SibaniView coverage
Awards
Selected coverage
Coverage we've landed for clients
A sample of the 8,250+ stories we've secured, from tier 1 crypto outlets to mainstream tech and entertainment press.
Earned media 14
- DecryptCrypto Gaming Firm Gala Launches GalaSwap Exchange With Token RewardsGala
- CoinDeskThe Protocol: Lido Backers vs EigenLayerSovryn
- CointelegraphVC Roundup: Lightning Network payment rail, DeFi trading platform and blockchain security firm raise millionsEtherMail
- Bitcoin.comOn the Halving, Bitcoin is Getting New Technologies: Rollups and TokensSovryn
- NFT NowEarl Sweatshirt and The Alchemist Release 'Voir Dire' as an NFT ExclusiveGala
- NFT NowA New Web3 Email Design Aims to Tackle NFT FraudEtherMail
- NFT NowHUSL NFT Project Will Help Users Start Their Own BusinessesHUSL
- NFT EveningGala Music Competition Grants 'just shockey' Once-in-a-Lifetime Opportunity with Jordin SparksGala
- Edge of NFTGreg Norman Jr. and Michael Simkins of E11EVEN, the Miami NFT NightclubE11EVEN
- The Coin RepublicGALA Price Rallies Over 40% Intraday, What's Cooking In It?Gala
Sponsored placements 3
What People Are Saying
Club Fomo has found a true partner, Coinbound! They have a solid understanding of our business and it’s clear they are passionate about Web3. Our business has benefitted through the numerous media opportunities, bylined articles, and speaking and panel discussions Coinbound has secured for us. Ty and the team are always one step ahead in the game and have greatly increased our name recognition. As a direct result, we’ve seen an increase in new business. Thank you, Coinbound!
Coinbound has been a great resource for helping us grow our social media apparatus. They are expert at helping crypto companies elevate their presence in various channels while at the same time creating more meaningful engagement. We really enjoyed working with Coinbound and definitely recommend them!
Permission.io CMO These guys are hardworking and will get things done. They, in my opinion, are worth every penny and will help you get the results you are looking for. I highly recommend them!
iTrustCapital Principal Coinbound IS crypto marketing. They know marketing and crypto better than any other team. Highly recommend working with them!
CryptoDaily CEO
Crypto PR Agency FAQs
What makes Coinbound different from other crypto PR agencies?
With clients like Sui, Gala, Cosmos, Litecoin, and more, Coinbound is the most established PR agency specialized exclusively in the cryptocurrency and web3 industry.
Web3 marketing insights have been featured in places like Cheddar, NFT NYC, CoinTelegraph, Decrypt, Entrepreneur, and more.
PR in the crypto industry is very different than marketing in other industries and since 2018, we’ve been the leaders in the space. Our roots run deep.
What’s included in your crypto PR services?
Our crypto PR services include strategy and messaging development, story angles and pitch creation, targeted media outreach, coordination for interviews and coverage, and monthly reporting.
Depending on your goals, we can also support launches, fundraising announcements, executive thought leadership initiatives, and reputation messaging.
Who are some past Coinbound clients?
Some notable Coinbound clients include: MetaMask, Sui, Tron, OKX, Gala, Nexo, Litecoin, and 900+ more.
Why should I hire a specialized crypto PR firm?
Crypto and Web3 PR is different from traditional PR. The media landscape, timelines, and trust dynamics in Web3 move faster, and require a team blockchain PR agency like Coinbound that understands the space, the audiences, and how to position complex blockchain products clearly. A specialized crypto PR agency helps you avoid missteps, sharpen your story, and earn coverage that actually builds credibility.
What is blockchain PR?
Blockchain PR is the process of attracting new users, investors, community members, and more to blockchain-related products and services by securing coverage with leading crypto media publications.
How much does Crypto PR cost?
All crypto PR agencies charge different amounts. Most crypto public relation firms start between $10,000 and $20,000. For a proposal please contact us!
Why should I choose Coinbound for our crypto public relations?
Coinbound has been in the business of crypto public relations longer than anyone else. We’ve maintain strong industry relationships that allow us to lock down amazing coverage for our crypto clients.
Additionally, Coinbound’s PR insights are powered by Coinbound Edge, the leading Web3 media data warehouse.
Are crypto PR results guaranteed?
The nature of earned media and organic PR means specific results can rarely be guaranteed.
If you are looking for guaranteed coverage in crypto media, we recommend Mintfunnel (a Coinbound company)
What does a blockchain PR agency do?
A blockchain PR agency specializes in building credibility and visibility for blockchain projects, protocols, and Web3 companies. Services typically include media outreach to crypto-native and mainstream publications, narrative development, community positioning, and managing announcements around token launches, partnerships, and funding rounds.
How is a blockchain PR agency different from a traditional PR firm?
Traditional PR firms rarely have existing relationships with crypto journalists, blockchain-focused media outlets, or Web3 community channels. A blockchain PR agency has deep expertise in the space, understanding tokenomics, DeFi, NFTs, and Layer 1/2 protocols, and knows how to position projects credibly to both technical and non-technical audiences.
When should a blockchain project hire a PR agency?
The ideal time to bring on a blockchain PR agency is before a major milestone, such as a mainnet launch, token generation event (TGE), exchange listing, or funding announcement. Building media relationships and narrative groundwork in advance leads to significantly better coverage and visibility.
What results can I expect from a blockchain PR agency?
Results typically include media placements in outlets like CoinDesk, Cointelegraph, and Blockworks, increased brand awareness among target audiences, improved organic search visibility, and stronger credibility with investors and partners.
Timelines vary, but most campaigns begin generating coverage within the first 4–8 weeks.
How do I choose the best blockchain PR agency for my project?
Look for an agency with a verifiable track record in the blockchain space, established media relationships with crypto publications, transparent reporting, and experience with projects similar to yours (DeFi, NFT, Layer 1/2, etc.).
Case studies, client testimonials, and a clear understanding of your project narrative are strong indicators of the right fit.
Get a free crypto PR proposal
Tell us about your launch, raise or next milestone and we will send a PR plan built around it.
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