Churn Rate Calculator
Calculate churn rate for your SaaS or subscription-based business.
Formula Customers lost ÷ customers at start
Higher than the SaaS average of 5%. Retention is worth a look.
- Customers lost
- 80
- Retention rate
- 93.3%
- Annualised churn
- 56.3%
- SaaS average
- 5%
How the Churn Rate calculator works
Customers lost ÷ customers at start. With the example numbers already in the calculator:
- 1,200 + 60 new − 1,180 = 80 lost
- 80 ÷ 1,200 = 6.7%
What it is for
Use it to identify retention issues, set benchmarks and set KPIs.
Free, no email needed. Your numbers stay in your browser.
Customer Churn Rate Calculator Tool FAQs
What is a customer churn rate calculator tool?
A customer churn rate calculator tool is a software program that helps businesses to determine the rate at which customers are leaving or “churning” from their business over a given period of time.
How is a churn rate calculated?
Churn rate is calculated by dividing the number of customers lost during a specific time period by the total number of customers at the beginning of that period.
Why is it important to calculate churn rate?
Calculating churn rate is important because it helps businesses to understand how well they are retaining customers. A high churn rate can indicate problems with customer service, product quality, or pricing, while a low churn rate indicates that the business is doing a good job of meeting customers’ needs.
What are some benefits of using a churn rate calculator tool?
Some benefits of using a churn rate calculator tool include increased insight into customer behavior, the ability to identify trends and patterns in churn rates over time, and the ability to make data-driven decisions to improve customer retention.
How often should I calculate churn rate?
Churn rate should be calculated regularly, typically on a monthly or quarterly basis, to monitor trends and identify any issues that need to be addressed.
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