There are several ways you can lower your CPV for your YouTube influencer campaigns. These include improving your targeting, choosing influencers that better align with your product/service, creating engaging and relevant content, experimenting with different formats, and leveraging retargeting to reach viewers who have already engaged with your brand.
Additionally, working with a digital marketing agency can help.
What’s a good CPV for influencer marketing?
The cost per view (CPV) for influencer marketing can vary significantly depending on the industry, the influencer’s reach and engagement, the platform used, and the type of content being promoted. Keep in mind that CPV may not be the only metric to consider when evaluating the success of an influencer marketing campaign; factors like engagement, conversion rates, and overall brand exposure are also important.
Here are some industry examples of typical CPVs for influencer marketing:
Beauty and Fashion
CPV range: $0.05 – $0.20 per view
Fitness and Health
CPV range: $0.10 – $0.30 per view
Travel and Tourism
CPV range: $0.15 – $0.50 per view
Technology and Gadgets
CPV range: $0.08 – $0.25 per view
Food and Beverage
CPV range: $0.10 – $0.40 per view
It’s important to remember that these examples are just rough estimates, and actual CPVs can vary depending on numerous factors, such as the influencer’s popularity, the campaign’s duration, the audience’s demographics, and the geographical location of the target market.
When planning an influencer marketing campaign, it’s crucial to set clear objectives and carefully evaluate the potential ROI to ensure the campaign’s success.
