BitDials + Coinbound Case Study
Developing Scalable, Profitable Paid Ads Channels for BitDials
Inside how we brought a 29x+ ROI for BitDials with powerful PPC campaigns
Success by the stats
About the Client
BitDials is a leading eCommerce platform that allows customers to purchase high-end luxury goods, such as watches, jewelry, and rare timepieces, using cryptocurrency. With a clientele interested in both digital assets and premium products, BitDials needed a precise marketing strategy to drive high-value transactions and maximize their advertising budget.
Services
- Strategy & Advisory
- PPC & Paid Media
Challenge
Open up new acquisition channels that are profitable and scaleable
BitDials operates at the intersection of two distinct but overlapping markets: crypto users and luxury consumers. To scale effectively, they needed to:
- Target the Right Audience: Luxury shoppers who trust cryptocurrency for high-value transactions.
- Maximize Ad Spend Efficiency: Every dollar spent on ads had to deliver strong returns.
- Increase Brand Awareness: Position BitDials as the go-to marketplace for purchasing luxury goods with crypto.
With a niche target audience and high ticket items, BitDials required a sophisticated paid ads strategy that could deliver substantial ROI and effectively reach crypto-wealthy individuals.
Solution
Highly custom-tailored paid ads strategy
Coinbound developed a customized paid ads strategy tailored to BitDials’ unique market. This approach focused on reaching high-intent audiences and driving maximum return on ad spend.
1. Targeted Ad Campaigns
We launched hyper-targeted campaigns on platforms where crypto-savvy, luxury buyers are most active. Through advanced audience segmentation, we ensured that each ad was shown to individuals most likely to convert, significantly reducing ad spend waste and optimizing conversions.
2. Ad Copy and Creative Optimization
Coinbound crafted compelling ad copy and visually striking creatives designed to capture the attention of BitDials’ high-value audience. We highlighted the seamless crypto payment process, the exclusivity of the products, and the trustworthiness of BitDials’ platform, all of which resonated with potential buyers.
3. Continuous Monitoring and Optimization
Through continuous monitoring, we identified top-performing campaigns and reallocated budget towards them to maximize results. Our team regularly tested new variations of ads and optimized performance in real-time to ensure the highest possible ROAS.
Results
We created a PPC-driven money printer
Coinbound’s paid ads strategy generated remarkable results for BitDials, including:
- 29.96x ROAS: For every $1 spent on ads, BitDials earned nearly $30 in revenue, a nearly unmatched level of return for eCommerce in the luxury sector.
- Boost in Sales: The precision targeting and optimized ads led to a significant increase in sales, particularly for high-ticket luxury items like watches and jewelry.
- Expanded Brand Awareness: BitDials’ presence within the crypto and luxury markets grew, attracting both repeat customers and new, high-value buyers.
