Ethermail + Coinbound Case Study

Attract Impressive Organic Coverage for Beta Launch

Inside how we overloaded Ethermail's website with interested traffic from organic coverage in top media

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Success by the stats

100K+
Registrations for Beta Program
22+
Pieces of Tier 1-2 Organic Coverage

Services

  • PR & Earned Media
  • Message Development & Refinement

About the Client

EtherMail is a platform redefining email for Web3. EtherMail enables anonymous and encrypted wallet-to-wallet communication. 

EtherMail has raised funding from Draper Associates, Fabric Ventures, Greenfield, Stake Capital, W3 Fund, and more.

Challenge

Build a level of buzz from top Web3 and tech media that can't be ignored.

Coming out of a recent funding round, EtherMail was looking to make some noise but needed experienced assistance with securing organic media coverage.

Solution

Lock in impressive organic coverage

EtherMail was ready to grow and wanted to prioritize organic growth. We helped refine EtherMail’s messaging to the media and amplified it to targeted media contacts.

Results

Traffic from coverage overwhelmed EtherMail's web server

We secured 22 pieces of coverage among EtherMail’s target media resulting in a level of traffic that overwhelmed EtherMail’s web server and drove over 100,000 registrations to their Beta program.

Coverage Samples

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