A Blockchain Marketing Agency for Networks and Infrastructure
Coinbound is a blockchain marketing agency that helps Layer 1 and Layer 2 networks, infrastructure platforms and ecosystem foundations win developers, users and institutional attention. We ran a year-long creator program for Sui with 440+ sponsored posts and put Algorand's ecosystem partners in 55+ media placements in 30 days.
- 900+Clients since 2018
- 440+Sponsored posts in Sui's year-long program
- 55+Media placements for Algorand partners in 30 days
- 2.2M+Tracked views for the Walrus mainnet and airdrop
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What does a blockchain marketing agency do?
A blockchain marketing agency helps networks and infrastructure companies earn attention, developers and users in a market where dozens of chains claim to be faster, cheaper and more secure. For a Layer 1, Layer 2, rollup stack, oracle, storage network or developer platform, that means turning technical milestones into news, putting the right builders and creators in front of your ecosystem, and keeping the network visible between launches.
The work is different from marketing a single app or token. A network sells to several audiences at once: developers deciding where to deploy, founders deciding which ecosystem to build in, users deciding which chain to bridge to, and institutions deciding whether the technology is credible enough to take seriously. Every campaign has to move at least one of those groups without losing the others.
Coinbound has marketed blockchain networks and the projects built on them since 2018, for clients including Sui, Algorand, Cosmos, Tron and Litecoin, and was named a Top Blockchain Marketing Agency in 2023 by Clutch. If you are marketing a consumer product, exchange or token rather than a network, our crypto marketing agency and Web3 marketing agency pages cover that work, and protocols focused on lending, trading or yield should see our DeFi marketing agency page.
Why marketing a blockchain network is different
The problems Layer 1s, Layer 2s, foundations and infrastructure teams bring to us are rarely about awareness alone.
Standing out among many chains
Throughput, fees and finality claims blur together when every network publishes the same benchmarks. Positioning has to rest on something a developer or investor can repeat in one sentence: a unique architecture, a flagship app, a specific use case or a community nobody else has.
Two-sided growth: builders and users
A chain needs developers to ship apps and users to use them, and neither shows up without the other. Marketing has to feed both sides at once, often with different messages, channels and creators for each.
The ecosystem is the product
Much of a network's story is told through the teams building on it. Grant recipients, new integrations and partner launches are the proof that the chain is alive, and each one is a chance for coverage if it is packaged and timed well.
Milestones arrive in bursts
Testnets, mainnet, token generation events, airdrops, upgrades and hard forks create short windows of attention. The teams that win plan months ahead so that media, creators and community are ready on the day.
Technical products, non-technical readers
Consensus design, data availability and zero-knowledge proofs matter to engineers, but journalists, allocators and enterprise buyers need the same idea explained in plain language without losing accuracy.
Credibility with institutions and enterprises
Enterprises, funds and partners check whether a network is covered by serious outlets, represented by credible founders and discussed by informed voices. Hype hurts here; earned media and thought leadership help.
Staying visible between launches
Networks compete for mindshare every week, not only at mainnet. Without an always-on presence, attention drifts to the chain that shipped something yesterday.
Blockchain marketing services for networks and infrastructure
Each service below is built around what a chain, foundation or infrastructure company actually needs, and most programs combine several.
Ecosystem PR and partner launches
We announce grant cohorts, integrations and ecosystem partner launches in crypto and technology media, packaging each partner's news so it also builds the network's story.
Always-on creator and KOL programs
Month-over-month influencer programs on X, YouTube and TikTok that keep your network in the feed between big announcements, with creators matched to developer, trader or user audiences.
Mainnet, testnet and airdrop campaigns
Coordinated launch campaigns across creators, media and community for testnets, mainnet, token generation events and airdrops, planned against your release calendar so every channel moves on the same day.
Developer adoption and hackathon marketing
Content, creator partnerships and community programming aimed at builders: explainers, tutorials, hackathon and grant program promotion, and developer-focused voices who can speak credibly about your tooling.
Thought leadership for technical founders
Founder and researcher positioning through bylines, interviews, podcasts and speaking opportunities, translating technical work into narratives that journalists, institutions and enterprise buyers understand.
Community management for builders and holders
Discord and Telegram structures that separate developer support, governance and announcements, with daily moderation that keeps an ecosystem's community useful rather than noisy.
Search and AI answer visibility
SEO and AI search optimization so your network appears when developers and analysts ask Google, ChatGPT or Perplexity which chain fits their use case.
Fractional CMO for foundations and core teams
Senior marketing leadership that sets strategy, coordinates the foundation, labs company and ecosystem partners, and holds the program to clear goals.
Blockchain marketing results for networks and infrastructure
- media placements in 30 days
- 55+
- potential audience for one release
- 213M+
Algorand
Launching ecosystem partners with top-tier media coverage
- estimated article views
- 750K+
- media placements in seven weeks
- 27
Sovryn & BitcoinOS
PR around the 2024 Bitcoin halving launches
- social media engagement
- 5x
- months to get there
- 3
Nexo
Social media for the Nexo brand and its founder
- views across X and media
- 2.1M+
- combined creator followers
- 9.2M+
T-RIZE
Creators and PR for a $300M real estate tokenization deal
What a blockchain marketing company should deliver for your network
A blockchain marketing company should deliver sustained visibility, a steady flow of ecosystem news and launch days that land. Here is how that looked for four networks and infrastructure projects we worked with.
For Sui, we ran a year-long, always-on influencer program rather than a single launch push. It produced 440+ sponsored posts, and views kept compounding: 5.8M+ in the final three months alone. That is what consistent presence looks like for a Layer 1 competing for attention every week.
For Algorand, the job was launching ecosystem partners with top-tier media. We secured 55+ media placements in 30 days, and one release reached a potential audience of 213M+. Each partner announcement doubled as proof that builders were choosing the network.
For Walrus, a decentralized storage protocol on Sui, we supported the mainnet and $WAL airdrop with 20+ crypto creators, delivering 90+ sponsored posts, threads and videos and 2.2M+ tracked views. For Sovryn and BitcoinOS, we built PR around the April 2024 Bitcoin halving, covering the Sovryn Runes launch and the BitcoinOS whitepaper: 27 media placements in seven weeks, including two CoinDesk features, and 750K+ estimated article views.
How we run a blockchain marketing program
A process built around your network's roadmap, so marketing is ready before each milestone instead of reacting after it.
Audit the ecosystem and the narrative
We review your positioning against competing chains, your developer and user funnels, your ecosystem partners and your upcoming milestones, then agree on who you most need to win over in the next two quarters.
Sharpen the story
We turn the technical case into a clear narrative for each audience: why developers should build, why users should arrive, and why institutions should care.
Map channels to the roadmap
Testnets, mainnet, upgrades, grant rounds and partner launches go on one calendar, with PR, creators, community and paid support assigned to each moment and an always-on layer running in between.
Launch and sustain
Our team runs media outreach, creator campaigns and community programming, coordinating with your foundation, core developers and ecosystem teams so announcements go out together.
Measure and refine
We report placements, reach, views, community growth and the developer and user signals you care about, then move budget toward what is working.
Blockchain marketing for every stage of a network
Pre-mainnet or on testnet?
Build the narrative, recruit early builders and creators, set up community spaces and seed the story with media so mainnet day has an audience waiting.
Launching mainnet, a token or an airdrop?
Coordinate creators, press and community around a single launch window, with clear, accurate messaging on how to take part.
Growing the ecosystem?
Turn partner launches, grant cohorts and integrations into a steady stream of coverage, and run an always-on creator program so the network stays in the conversation.
Established network or enterprise platform?
Deepen credibility with institutional audiences through thought leadership, tier-one media and precise technical explainers, and defend mindshare against newer chains.
Custom proposals
Every network's roadmap and budget is different, so we scope programs after a free consultation rather than selling fixed packages.
Focused sprints
Need help with one milestone, such as a mainnet launch or a halving-timed PR push? We also run single-channel and single-event campaigns.
What blockchain teams say about Coinbound
Club Fomo has found a true partner, Coinbound! They have a solid understanding of our business and it’s clear they are passionate about Web3. Our business has benefitted through the numerous media opportunities, bylined articles, and speaking and panel discussions Coinbound has secured for us. Ty and the team are always one step ahead in the game and have greatly increased our name recognition. As a direct result, we’ve seen an increase in new business. Thank you, Coinbound!
Absolutely the best, most knowledgeable crypto marketing agency around. Responses were always extremely quick and they helped us put together and manage a large-scale campaign that would have been impossible to do in-house. Our rankings on Google have also increased considerably since we hired Coinbound for SEO management. Thanks guys!
Cryptowerk Tony P Coinbound IS crypto marketing. They know marketing and crypto better than any other team. Highly recommend working with them!
CryptoDaily Ricco, CEO
Blockchain marketing agency FAQs
What is a blockchain marketing agency?
A blockchain marketing agency promotes blockchain networks, protocols and infrastructure using channels built for the on-chain world: crypto media, creators and KOLs, Discord and Telegram communities, and search. Coinbound focuses this page on Layer 1s, Layer 2s, infrastructure and developer platforms, ecosystem foundations and enterprises building on blockchain.
How is blockchain marketing different from crypto marketing?
The terms overlap, but crypto marketing usually centers on tokens, exchanges and consumer apps, while blockchain marketing centers on the technology and the ecosystem: developer adoption, partner launches, network milestones and credibility with institutions. Coinbound does both, and this page focuses on networks and infrastructure.
How do you market a Layer 1 or Layer 2 blockchain?
Start with a one-sentence reason to choose your network, then back it with proof on a steady schedule. For most chains that means ecosystem PR around partner launches, an always-on creator program, a coordinated campaign for each milestone and founder thought leadership. Our year-long program for Sui and our ecosystem partner launches for Algorand are examples of each.
How do you attract developers to a blockchain ecosystem?
Developers respond to technical credibility, good documentation, grants and recommendations from builders they trust. Marketing supports that with tutorials and explainers, developer-focused creators, hackathon and grant program promotion, and coverage of the teams already shipping on your network, so new builders see that others are succeeding there.
How do you market a mainnet launch or airdrop?
Plan backwards from launch day: brief media under embargo, line up creators, prepare the community with clear instructions and publish accurate eligibility and safety guidance. For Walrus's mainnet and $WAL airdrop on Sui, we activated 20+ crypto creators for 90+ sponsored posts, threads and videos and 2.2M+ tracked views.
How much does a blockchain marketing agency cost?
Cost depends on the channels you need, how many milestones you are marketing, the size of creator and media programs, and whether you want a one-time launch campaign or an always-on retainer. Coinbound scopes every engagement with a custom proposal after a free consultation. Contact us to get one.
How long does blockchain marketing take to show results?
Launch-focused PR and creator campaigns show output within weeks: Algorand's ecosystem partners earned 55+ media placements in 30 days, and our Bitcoin halving work for Sovryn and BitcoinOS produced 27 placements in seven weeks. Mindshare builds over longer periods; Sui's always-on program delivered 5.8M+ views in its final three months.
Can you market enterprise blockchain and B2B infrastructure?
Yes. Enterprise and B2B infrastructure buyers look for credibility more than hype, so the emphasis shifts to public relations, founder thought leadership, technical explainers written for non-technical readers and search visibility. The same approach suits tokenization and real-world asset platforms, covered on our RWA marketing agency page.
What blockchain marketing services does Coinbound offer?
Coinbound offers ecosystem PR, influencer and KOL marketing, community management, social media, SEO and AI search optimization, paid media, press release distribution through Mintfunnel and fractional CMO leadership. Most networks combine several into one program tied to their roadmap.
How do I choose a blockchain marketing firm?
Choose a blockchain marketing firm that has already marketed networks like yours and can show the results. Ask for case studies from Layer 1s, Layer 2s or infrastructure projects, not only token launches, and check that the results match your goal: developer adoption, ecosystem news flow, launch-day reach or institutional credibility.
Then test how well the team explains your technology. If they cannot describe what makes your chain different in two sentences, they will struggle to pitch journalists or brief creators. Ask who runs your account day to day and how they coordinate with a foundation, a labs company and many ecosystem teams.
Finally, look for honesty. A good firm will not promise listings, token prices or overnight developer growth; it commits to a plan, a calendar and measurable outputs such as placements, views and community growth. Coinbound has worked with 900+ clients since 2018 and was named a Top Blockchain Marketing Agency in 2023 by Clutch.
Plan your network's next milestone with Coinbound
Tell us about your chain, your ecosystem and what is on the roadmap. We will come back with a blockchain marketing plan built around it.
Get a Free Proposal