A Top-Ranked Crypto SEO Agency
Coinbound is a crypto SEO agency that grows organic search traffic for Web3 and blockchain brands with keyword research, content that ranks and high-authority crypto backlinks. Since 2018 we have secured 25,000+ backlinks and produced 2,500+ pieces of SEO content for our clients.
- 25,000+Backlinks Secured for Clients
- 2,500+Pieces of SEO Content Created
- 6+Years of Crypto SEO Experience
- 4+Average Monthly DR Improvement
Trusted by
Coverage in
What does a crypto SEO agency do?
A crypto SEO agency makes a Web3 company easy to find when people search for what it offers. That means researching what your buyers, traders or developers actually type into Google, making sure your site can be crawled and understood, publishing content that deserves to rank, and earning links from the crypto publications search engines already trust.
Crypto is a hard category to rank in. Google treats finance as a "your money or your life" topic, so it asks more of crypto sites: clear authorship, accurate claims and links from credible sources. Paid channels are restricted too, which is why organic search is one of the few channels that compounds for a token, exchange, wallet or protocol.
Coinbound has worked only in crypto and Web3 since 2018. Our SEO team pairs that category knowledge with relationships at the blogs and media outlets that crypto sites need links from, so the work moves faster than it would with a generalist agency.
SEO is also how brands get cited by AI assistants. Answer engines like ChatGPT, Perplexity and Google AI Overviews lean on the pages that already rank and are already referenced, so a strong search footprint is the foundation for AI search optimization.
Our crypto SEO services
Everything a Web3 website needs to earn and keep organic traffic, run by one team.
Keyword and intent research
We map the searches your audience makes at every stage, from "what is" questions to comparison and buying queries, and pick the keywords where you can realistically win.
Technical SEO audits
We check crawling, indexing, site speed, structured data, redirects and internal links, then fix what is holding your rankings back. Crypto sites built on fast-moving stacks often break these quietly.
Content that ranks and converts
Expert-written guides, landing pages and comparisons designed to rank for your target keywords and move readers into your funnel with as little friction as possible.
Web3 and crypto link building
Backlinks from authoritative, industry-specific sites are crucial for crypto SEO. We use our relationships with leading Web3 blogs and media to secure them, from $300 per high-authority link.
On-page optimization
Titles, headings, meta descriptions, FAQs and internal links tuned for each target page, so search engines know exactly which page answers which query.
Analytics and reporting
We back our SEO work with hard numbers: rankings, organic traffic, domain rating and conversions, reported on a regular cadence so you can follow the growth.
Crypto SEO results
A few results from our crypto SEO and link building work.
SoulSwap: 350% more organic visibility
In three months we took SoulSwap's new site to the first page of Google for 18 of their preferred keywords and increased organic visibility by 350%.
Uphold: +24 Ahrefs Domain Rating
In one month we increased Uphold's domain rating by 24 points, giving every page on the site more authority to rank with.
NFT Lately: 1.9k backlinks and a #1 ranking
In nine months we built 1.9k backlinks for NFT Lately and ranked the site #1 for its top keyword.
Our approach to crypto SEO
A content-first process that gives your potential customers real value and compounds month over month.
Research
Comprehensive keyword and competitor research to find the high-opportunity searches your target audience makes, and the pages you need to own them.
Advanced audits
A full technical review of your site so the content and links we add can actually be crawled, indexed and ranked.
Amazing content
Engaging, expert-written content built to rank well and convert your target users, published on a steady schedule.
Authority building
Outreach to authoritative blockchain and Web3 sites to earn links to your site, boosting your domain's authority in Google's eyes.
In-depth analytics and reporting
Ongoing measurement of rankings, traffic and conversions, and a plan that adjusts to what the data shows.
Crypto SEO for every stage of Web3 growth
Pre-launch or new site?
Set up the technical foundation, pick the keywords you can win first and publish the pages that explain your product before the launch traffic arrives.
Launched and ready to grow?
Build a content engine around your category's questions and comparisons, and start earning links from crypto media.
Established but stalled?
Audit what is holding rankings back, consolidate pages that compete with each other and push your commercial pages into the top positions.
Competing for your category's head terms?
Scale authority with high-authority Web3 backlinks and content depth that outranks the incumbents.
Custom proposals
Every crypto SEO engagement is built around your goals and starting point, so we scope and price it after a free consultation.
Link building on its own
Need links without a full SEO retainer? High-authority crypto backlinks start at $300 per link.
Blockchain SEO for every kind of Web3 company
Each corner of crypto searches differently. We plan keywords and content around how your buyers look for you.
Exchanges and trading platforms
Rank for the comparison, fee and "how to buy" searches traders make before they choose where to open an account.
DeFi protocols
Explain yields, risks and mechanics clearly enough to rank for the questions users ask before they deposit, and earn links from DeFi media.
Wallets and consumer apps
Capture "best wallet" and how-to searches, and build the trust signals that finance-category rankings require.
Tokens and launches
Get your project's name, ticker and category searches pointing at pages you control before and after launch.
NFT and gaming projects
Grow discovery beyond social feeds with content that ranks for collection, game and marketplace searches.
Infrastructure and developer tools
Win the technical and comparison queries developers search when they evaluate chains, APIs and tooling.
Why work with a Web3 SEO agency
Organic search is one of the few crypto marketing channels that keeps paying off after the spend stops.
Organic, sustainable inbound traffic
Ranking well brings a steady stream of visitors who are already searching for what you offer.
Increased visibility
Improve the odds your project is discovered by people searching for related keywords, including on AI answer engines.
Boost credibility
Ranking highly in search results reads as a sign of quality and authority in the Web3 industry.
Cost-effective growth
SEO can drive traffic and leads for less than paid advertising, which is restricted for crypto on many platforms anyway.
Stay ahead of competitors
Optimizing your site and content keeps you above competitors in the results your customers see.
Strong ROI
A well-executed crypto SEO strategy can return more than other Web3 marketing efforts because the results compound.
Selected writing
Content we've written for clients
Search-led articles for client blogs, plus news and feature writing for crypto media.
SEO articles 3
News and features 8
- BitcolumnistGalaSwap DEX Boosts DeFi with True Ownership and Swift TradesGala
- BitcolumnistHip-Hop Icons Tune into Gala Music to Drop Rare NFT AlbumGala
- Bitcolumnist'just shockey' Wins Gala Music Competition, Duets with Jordin SparksGala
- BitcolumnistPowerGold ENP Token Pioneers Eco-Friendly InvestmentsPowerGold
- BitcolumnistPLAYA3ULL GAMES Reshapes Blockchain Gaming with AvalanchePLAYA3ULL GAMES
- BitcolumnistUphold Premiers OTC Trading and Research Solutions for Digital AssetsUphold
- BitcolumnistHigh-End Fashion NFTs Transform Eikonikos' Virtual RetreatEikonikos
- BitcolumnistKevin Rose Makes Huge Shift With His $1.2M NFT SalesEditorial
What people are saying
Absolutely the best, most knowledgeable crypto marketing agency around. Responses were always extremely quick and they helped us put together and manage a large-scale campaign that would have been impossible to do in-house. Our rankings on Google have also increased considerably since we hired Coinbound for SEO management. Thanks guys!
These guys are hardworking and will get things done. They, in my opinion, are worth every penny and will help you get the results you are looking for. I highly recommend them
iTrustCapital Morgan Steckler, Principal Coinbound IS crypto marketing. They know marketing and crypto better than any other team. Highly recommend working with them!
CryptoDaily Ricco, CEO
Crypto SEO agency FAQs
What does a crypto SEO agency do?
A crypto SEO agency grows a Web3 company's organic search traffic. The work covers keyword research, technical SEO, content creation, on-page optimization and link building from crypto and blockchain publications, measured against rankings, traffic and conversions.
How is Web3 SEO different from traditional (Web2) SEO?
The fundamentals are the same, but crypto is treated as a finance topic, so search engines expect more authority and accuracy. Winning links from crypto media also takes relationships that only get built by an agency focused on Web3. Coinbound has worked exclusively in the industry since 2018.
How much does crypto SEO cost?
It depends on your goals, your starting point and how competitive your keywords are, so we scope every engagement with a custom proposal. High-authority crypto backlinks on their own start at $300 per link. Contact us for a proposal.
How long does crypto SEO take to work?
SEO compounds over months rather than days. As an example, SoulSwap's new site reached the first page of Google for 18 of its preferred keywords within three months of working with us, and domain authority gains can show up sooner: Uphold's domain rating rose 24 points in one month.
Do you build backlinks for crypto websites?
Yes. We use our relationships with leading Web3 blogs and media to secure high-authority, industry-specific backlinks, and we have secured 25,000+ backlinks for clients. Learn more about our crypto link building service.
Can crypto SEO help us show up in ChatGPT and AI Overviews?
Yes. AI assistants lean heavily on pages that already rank and are cited by trusted sources, so strong SEO is the foundation of AI visibility. For work aimed specifically at answer engines, see our AI search optimization service.
Do you guarantee rankings?
No honest SEO agency can guarantee a position, because search engines decide rankings. What we commit to is the work that moves them: a clear keyword plan, technical fixes, content on a steady schedule and high-authority links, reported transparently so you can see progress.
Which crypto companies do you do SEO for?
Exchanges, DeFi protocols, wallets, token projects, NFT and gaming brands, and infrastructure companies. We tailor keyword research and content to how each audience searches.
What makes Coinbound different from other crypto marketing agencies?
With clients like Sui, Gala, Cosmos and Litecoin, Coinbound is the most established agency specialized exclusively in cryptocurrency and Web3. Marketing in crypto is very different from other industries, and we have been leaders in the space since 2018.
Why should I choose Coinbound for crypto SEO?
We have been doing crypto SEO longer than almost anyone and have helped the industry's most prolific brands grow their organic traffic from search engines like Google, with the content team and media relationships to do it in-house.
Get a free crypto SEO proposal
Tell us about your site, your market and the searches you want to win, and we will send an SEO plan built around them.
Get a Free Proposal