CryptoPills + Coinbound Case Study
How Coinbound helped CryptoPills build a standalone crypto insights brand
A vibrant rebrand for crypto insights
About the Client
CryptoPills, initially known through its Founder’s influence in crypto circles, sought to transition from an influencer-driven approach to a robust, standalone brand that offered “bite-sized” crypto insights. The aim? To grow a loyal community centered around data-driven insights and consulting on tokenomics.
Services
- Brand Strategy
- Graphic Design
- Messaging
Challenge
Refresh a brand and set cohesive guidelines for mass scale
CryptoPills, led by a prominent Tokenomics Engineer, needed a rebrand to better to reflect its data-driven crypto insights and foster community engagement.
Initially focused on the Founder as an influencer, the strategy shifted to building CryptoPills as a standalone brand, leveraging its growing Telegram community and media presence for scalability.
Solution
A new, vibrant and web3-aligned identity
Coinbound helped craft a fresh brand identity that maintained the Founder’s authority in the space while highlighting CryptoPills as its own powerhouse. We leaned into the brand’s identity by creating:
Visual Identity: A neon color palette and pixelated design elements symbolized both the tech-savvy nature of the crypto world and the “pill” concept for accessible, daily insights. The new pixelated pill icon became an emblem, representing the “daily dose” approach.
Distinctive Branding: With a focus on “bite-sized” content, the rebrand included a library of illustrations and a bold, eye-catching logo that resonated across channels. The visuals were complemented by crisp, engaging copy.
Community-Centric Content: We leveraged CryptoPills’ Telegram community and growing social media presence with interactive, insights-focused content that invited ongoing engagement.
Results
The rebrand successfully transformed CryptoPills into an authoritative platform for tokenomics consulting and crypto insights, fueling increased community involvement and industry recognition. By establishing a clear, cohesive identity, CryptoPills is now positioned as a thought leader, and its Telegram community continues to grow with active, engaged followers.
