Ethermail + Coinbound Case Study

Attract Impressive Organic Coverage for Beta Launch

Inside how we overloaded Ethermail's website with interested traffic from organic coverage in top media

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Success by the stats

100K+
Registrations for Beta Program
22+
Pieces of Tier 1-2 Organic Coverage

Services

  • PR & Earned Media
  • Message Development & Refinement

About the Client

EtherMail is a platform redefining email for Web3. EtherMail enables anonymous and encrypted wallet-to-wallet communication. 

EtherMail has raised funding from Draper Associates, Fabric Ventures, Greenfield, Stake Capital, W3 Fund, and more.

Challenge

Build a level of buzz from top Web3 and tech media that can't be ignored.

EtherMail, an innovative Web3 email platform that had just completed a funding round, needed to rapidly increase its visibility and credibility in the crypto space. While they had a strong product, they faced several key challenges in getting the right exposure:

  • Breaking Into Top-Tier Crypto Media – Earning placements in major Web3 and crypto publications is highly competitive. Many top outlets receive hundreds of pitches daily, making it difficult for new brands to stand out.
  • Establishing Credibility & Thought Leadership – In a rapidly evolving and often skeptical industry, EtherMail needed to position itself as a trusted authority in Web3 email solutions. This required securing high-quality media coverage that reinforced its value proposition.
  • Cutting Through the Noise – The Web3 space is crowded with constant news, new product launches, and competing narratives. EtherMail needed a PR strategy that would make its story compelling enough to gain traction.
  • Securing Consistent Media Coverage – A one-time media feature wasn’t enough. EtherMail required ongoing earned media placements to sustain momentum and build long-term brand recognition.
  • Messaging & Positioning – The concept of Web3-native email is still relatively new. EtherMail needed a refined messaging strategy to communicate its unique benefits clearly and effectively to both crypto-native and mainstream audiences.

Solution

Lock in impressive organic coverage

To help EtherMail secure top-tier media coverage and build long-term brand authority, Coinbound developed and executed a strategic earned media and PR campaign. Our approach included:

1. Messaging & Positioning Optimization

Before launching outreach, we worked closely with EtherMail to refine their messaging and ensure their story was as punchy, compelling, and media-friendly as possible. This included:

  • Highlighting the most newsworthy angles – We crafted narratives that emphasized EtherMail’s unique value proposition, industry relevance, and how it solved a key pain point in Web3 communications.
  • Aligning messaging with media interests – We tailored EtherMail’s positioning to resonate with journalists, ensuring it aligned with current trends and hot topics in the crypto space.
  • Creating a strong, consistent brand voice – We ensured all external communication reflected EtherMail’s credibility, innovation, and industry leadership.

2. Large-Scale Crypto Media Outreach

With a refined messaging strategy in place, we launched an aggressive PR campaign, personally pitching EtherMail’s story to hundreds of relevant crypto, blockchain, and tech media outlets. This involved:

  • Leveraging our deep relationships with journalists to secure high-impact coverage in top-tier Web3 and crypto publications.
  • Custom-tailored pitches for each media contact, ensuring they were relevant, engaging, and aligned with the journalist’s area of expertise.
  • Continuous follow-ups and media engagement to maximize placement opportunities and keep EtherMail’s name consistently in the news cycle.

3. Securing High-Quality Earned Media Coverage

Thanks to our strategic outreach and optimized messaging, EtherMail earned high-value media placements across top crypto news platforms, helping them:

  • Increase brand awareness and credibility among Web3 users.
  • Establish themselves as an authoritative player in the blockchain-based email space.
  • Gain exposure to highly engaged crypto audiences looking for innovative solutions.

Results

Traffic from coverage overwhelmed EtherMail's web server

Coinbound’s strategic PR and media outreach campaign delivered massive exposure for EtherMail, driving both brand awareness and real user growth. Our efforts led to:

✅ 22 High-Impact Media Features
We successfully secured 22 earned media placements in EtherMail’s target crypto and Web3 publications, ensuring they reached the right audience with the right message.

✅ Explosive Traffic Growth—So Much That It Overwhelmed Their Servers
The media coverage was so effective that EtherMail’s website saw a surge in traffic, overwhelming their web servers due to the influx of visitors.

✅ 100,000+ New Beta Registrations
As a direct result of the campaign, over 100,000 users registered for EtherMail’s Beta program, proving the effectiveness of a well-executed PR strategy in driving real adoption.

✅ Established Industry Authority & Thought Leadership
By securing placements in respected crypto and blockchain publications, EtherMail cemented itself as a leading voice in Web3 email solutions.

✅ Enhanced SEO & Long-Term Discoverability
High-authority media backlinks improved EtherMail’s search rankings and organic traffic, ensuring continued exposure beyond the initial campaign.

✅ Massive Brand Awareness Among Web3 Audiences
The campaign put EtherMail in front of key stakeholders, investors, and potential users, dramatically increasing brand recognition in the Web3 space.

✅ A PR Foundation for Future Growth
Beyond immediate results, this campaign positioned EtherMail for ongoing media success, making it easier to secure future coverage and

Coverage Samples

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