Gala + Coinbound Case Study

A long-term, multi-project PR partnership that sold out multiple collections

Inside how we became Gala's long-term earned media partner

Work with Coinbound

Success by the stats

230+
Pieces of Coverage
6.7M+
Views on Content

Services

  • PR & Earned Media
  • Message Development & Refinement

About the Client

Gala is a pioneering Web3 entertainment company that is redefining gaming, music, and film through blockchain technology. Initially launched as Gala Games, the company quickly expanded beyond gaming to introduce Gala Music and Gala Film, creating a comprehensive ecosystem where artists, creators, and players have more control over their content and experiences.

By partnering with Grammy Award-winning artists, industry-leading game developers, and top filmmakers, Gala is at the forefront of the Web3 revolution, merging entertainment with blockchain to create new opportunities for creators and audiences alike.

As Gala scaled its operations across multiple entertainment verticals, it required a targeted earned media strategy to increase awareness, streamline messaging across its divisions, and solidify its reputation as a leader in Web3-powered entertainment.

Gala has raised over $200M in funding and its token, GALA, has over $400M+ in daily volume

Challenge

Secure top organic coverage across an evolving list of initiatives and projects

Gala, a pioneering blockchain entertainment company, was rapidly expanding beyond gaming into music and film, introducing Web3-powered experiences across multiple industries. However, with this growth came several key challenges:

  • Complex Organizational Structure & Messaging Coordination – With multiple divisions (Gala Games, Gala Music, and Gala Film), each launching their own projects and initiatives, PR messaging needed to be unified and strategically aligned to ensure consistent and effective media outreach.
  • Breaking Through the Noise in Multiple Industries – The blockchain gaming, music, and film sectors are highly competitive, each with its own set of media landscapes, influencers, and trends. Gala needed a tailored earned media approach that resonated across these industries.
  • High-Profile NFT Launches Requiring Precision PR Execution – Gala was working with Grammy Award-winning music artists and top-tier entertainment figures for NFT launches. To maximize the impact of these partnerships, they needed a targeted PR strategy that would capture mainstream attention.
  • Building Thought Leadership & Industry Authority – As Gala expanded its brand into new entertainment verticals, it needed consistent, high-profile media coverage to establish itself as a leader not just in blockchain gaming, but across Web3-powered entertainment as a whole.
  • Navigating a Fast-Paced, Evolving Web3 Space – The blockchain industry moves quickly, and securing timely press coverage required agility, strong journalist relationships, and continuous media engagement to keep Gala top-of-mind in the crypto and entertainment news cycles.

Solution

An integrated PR partnership for enterprise-level projects

To help Gala refine its messaging and secure high-impact media coverage, Coinbound developed and executed a targeted earned media strategy focused on securing press in top-tier crypto, blockchain, and entertainment publications.

1. Deep Integration with Gala’s Internal Teams

Rather than operating as an external agency, Coinbound worked hand-in-hand with Gala’s internal teams to create and execute a comprehensive PR strategy across Gala’s Gaming, Music, and Film divisions. This partnership involved:

  • Daily communication and collaboration to ensure Coinbound functioned as a fully integrated extension of Gala’s internal marketing and communications resources.
  • Custom PR plans for each division, tailored to the unique goals of Gala Games, Gala Music, and Gala Film.
  • Close coordination with Gala’s leadership and internal teams to align media outreach efforts with company priorities and industry trends.

2. Strategic PR Planning for High-Profile NFT & Entertainment Launches

With Gala expanding beyond gaming into music and film, Coinbound helped develop earned media strategies for major launches, including NFT projects by multiple Grammy Award-winning music artists. Our approach included:

  • Crafting compelling storylines to highlight how Gala’s blockchain-powered ecosystem was innovating across entertainment verticals.
  • Targeted media outreach to crypto, gaming, music, and film publications to maximize cross-industry exposure.
  • Ensuring consistency across divisions so that each project contributed to Gala’s overall brand narrative.

3. Large-Scale Crypto & Entertainment PR Outreach

Once messaging and strategy were solidified, Coinbound pitched Gala’s stories to hundreds of top-tier media outlets, securing major coverage through:

  • Leveraging Coinbound’s deep network of journalists in crypto, gaming, and entertainment media.
  • Proactive and personalized media pitching, ensuring each outlet received a relevant and compelling angle.
  • Ongoing media engagement and follow-ups to maintain momentum and keep Gala consistently in the news.

Results

Over 200 pieces of coverage and multiple sold out collections

Coinbound’s strategic earned media campaign delivered massive exposure for Gala across crypto, gaming, music, and entertainment industries, reinforcing its position as a leader in Web3 entertainment. Our efforts led to:

✅ Over 200 high-impact media features.
Through targeted media outreach, Coinbound secured over 200 earned media placements for Gala’s gaming, music, and film projects, significantly boosting visibility across multiple industries.

✅ Millions in NFT sales.
Gala’s NFT launches—including those by Grammy Award-winning artists—generated millions in sales, thanks in part to the massive brand exposure and credibility built through earned media efforts.

✅ Dominating industry conversations.
With Coinbound’s support, Gala was consistently featured in top-tier crypto, gaming, and entertainment publications, positioning them at the forefront of the Web3 revolution.

✅ Increased brand recognition and thought leadership.
By securing coverage in major crypto and mainstream media outlets, Gala strengthened its reputation as an innovator in blockchain-powered entertainment.

✅ Sustained PR momentum for future growth.
The successful execution of Gala’s PR initiatives established a strong media foundation, making it easier for the brand to continue securing coverage and maintaining relevance in the Web3 landscape.

Coverage Samples

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