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Gala + Coinbound Case Study
A long-term, multi-project PR partnership that sold out multiple collections
Inside how we became Gala's long-term earned media partner
Success by the stats
About the Client
Gala is a multi-industry blockchain platform designed to serve content-heavy industries.
Gala has divisions across Gaming, Music, & Film.
Gala has raised over $200M in funding and its token, GALA, has over $400M+ in daily volume
Secure top organic coverage across an evolving list of initiatives and projects
Gala struggled to find a reliable PR partner that could reliably secure top-tier media coverage for their many initiatives across multiple divisions.
Gala needed an agency partner that could rapidly understand upcoming initiatives, build a comprehensive media strategy, and amplify the message to targeted media contacts.
An integrated PR partnership for enterprise-level projects
Coinbound’s team worked hand in hand with Gala’s internal staff to build earned media plans for Gala’s projects across Gaming, Music, and Film divisions including the launch of NFT projects by multiple Grammy award-winning music artists.
The partnership involved daily communication and was designed to feel like a fully integrated supplement to Gala’s existing internal resources.
Over 100 pieces of coverage and multiple sold out collections
We secured over 100 pieces of media for Gala’s projects. Gala’s multiple NFT initiatives generated millions in sales.