Gala + Coinbound Case Study

A long-term, multi-project PR partnership that sold out multiple collections

Inside how we became Gala's long-term earned media partner

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Pieces of Coverage
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About the Client

Gala is a multi-industry blockchain platform designed to serve content-heavy industries.

Gala has divisions across Gaming, Music, & Film.

Gala has raised over $200M in funding and its token, GALA, has over $400M+ in daily volume

Services

  • PR & Earned Media
  • Message Development & Refinement

Challenge

Secure top organic coverage across an evolving list of initiatives and projects

Gala struggled to find a reliable PR partner that could reliably secure top-tier media coverage for their many initiatives across multiple divisions.

Gala needed an agency partner that could rapidly understand upcoming initiatives, build a comprehensive media strategy, and amplify the message to targeted media contacts.

An integrated PR partnership for enterprise-level projects

Coinbound’s team worked hand in hand with Gala’s internal staff to build earned media plans for Gala’s projects across Gaming, Music, and Film divisions including the launch of NFT projects by multiple Grammy award-winning music artists.

The partnership involved daily communication and was designed to feel like a fully integrated supplement to Gala’s existing internal resources.

Solution

Results

Over 130 pieces of coverage and multiple sold out collections

We secured over 130 pieces of media for Gala’s projects. Gala’s multiple NFT initiatives generated millions in sales.

Coverage Samples

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