Success by the Stats
First 3-month results:
• 29 total coverage items secured
• 120,004 tracked views across placements
• 16.2M total audience reach
Client Overview
Xsolla is a video game commerce and payments company helping developers monetize globally through payments, distribution, and game business infrastructure.
They engaged Coinbound to grow PR presence and push fresh news to the right mix of gaming industry and crypto audiences.
Challenges
Xsolla needed to meaningfully expand PR presence across two media ecosystems that do not always overlap: gaming business trade press and crypto media covering Web3 infrastructure.
The story also had to stay consistently “newsworthy” over a multi-month window, which meant each update needed a clear hook and developer-first framing rather than feeling like repetitive product announcements.
At the same time, the team wanted to maintain credibility through earned coverage while still guaranteeing visibility in key moments, which required a smart balance of earned media work and selective paid amplification.
Solutions
Coinbound helped shape Xsolla’s announcements into angles that were easy for journalists to cover and immediately relevant to game developers and the broader industry cycle.
We ran targeted pitching into the gaming business and trade outlets alongside crypto publications focused on Web3 gaming and payments, ensuring each story landed with the right audience and context. To keep momentum strong, we supported multiple news beats and timely commentary tied to major industry developments, then layered in paid distribution where it made sense to extend reach and secure additional guaranteed exposure.
Throughout the campaign, we tracked performance across placements to quantify audience reach and engagement and to inform ongoing outreach.
Results
Across the first 3 months of the campaign, Coinbound helped Xsolla land 29 pieces of coverage, generating 120k+ tracked views and 16.2M in total estimated audience reach.
Coverage highlights included placements in:
- Cointelegraph
- VentureBeat
- AMBCrypto
- Bitcoin News