Zivoe + Coinbound Case Study

Comprehensive Growth Strategy & Execution for Fundraise

Inside how Coinbound prepped and scaled Zivoe for a fundraise that exceeded expectations

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Success by the stats

$6M+
Raised. Surpassed Goal.
125+
Media Features
4.3M+
Views Generated
28K+
Social Media Engagements Generated

Services

  • Strategy & Advisory
  • PR & Earned Media
  • Message Development & Refinement
  • PPC & Paid Media
  • Influencer Marketing

About the Client

Zivoe is a cutting-edge Real-World Asset (RWA) protocol that bridges the gap between consumer credit markets and Ethereum. It empowers DeFi users to fund real-world loans while earning yield on-chain. Zivoe’s mission is to provide accessible, affordable credit to underserved and underbanked communities worldwide, transforming how traditional finance intersects with decentralized finance.

Challenge

Build awareness for a complex product in a crowded market

Zivoe’s vision was clear: to connect real-world loans with Ethereum-based DeFi solutions and use the power of blockchain to provide affordable credit globally. However, building awareness for a complex and innovative protocol in a crowded market required a nuanced marketing strategy. Zivoe needed to:

  1. Increase Brand Awareness within both the crypto and traditional finance spaces.
  2. Attract Partners to support their ambitious $6M fundraising goal.
  3. Educate the Market about the value of RWAs and the real-world impact of their protocol.
  4. Build Trust among DeFi users, strategic partners, and media outlets.

Solution

Driving Zivoe’s growth through multi-channel campaigns

Coinbound crafted a custom marketing strategy designed to elevate Zivoe’s visibility, attract partners, and position them as leaders in the RWA sector. The approach included:

1. High-Level Strategy & Fractional CMO Services

Coinbound’s experienced team acted as Zivoe’s fractional CMO, guiding the overall marketing strategy, ensuring brand alignment, and spearheading growth initiatives. We provided end-to-end support, from refining messaging to crafting a long-term growth plan tailored for Zivoe’s unique offering.

2. PPC & Influencer Marketing

To target the right audiences, we leveraged Pay-Per-Click (PPC) campaigns and partnered with influential voices in the DeFi and crypto spaces. By positioning Zivoe’s value proposition in front of high-intent audiences, we maximized conversions and engagement. Influencer marketing, in particular, played a pivotal role in reaching potential partners and users, adding an extra layer of credibility to Zivoe’s brand.

3. Earned Media

Coinbound’s PR team secured over 125 media placements, generating more than 4.3 million views and 28,000+ social media engagements. By securing coverage in top-tier publications and aligning Zivoe with trusted media outlets, we positioned them as a thought leader in the RWA space, boosting both credibility and visibility.

Results

Exceeding Zivoe's Fundraising and Engagement Expectations

Thanks to Coinbound’s comprehensive marketing strategy, Zivoe not only exceeded its fundraising goals but also established a solid presence in both the crypto and traditional finance sectors. Key results include:

  • Fundraising Success: Zivoe surpassed its $6M fundraising goal, positioning itself for long-term growth.
  • Extensive Media Coverage: Over 125 media features, including coverage in high-traffic publications, driving awareness and trust.
  • High Engagement: Zivoe generated 4.3 million+ views and 28K+ social media engagements, fueling organic brand growth and audience interaction.
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