Top SaaS Lead Generation Agencies in 2023

May 31, 2023
SaaS lead generation services

Lead generation remains one of the top challenges for SaaS companies. You need to apply a combination of strategies to generate high-quality B2B sales leads. 

SaaS lead generation agencies have established processes and AI-powered sales tools to optimize your lead generation efforts, reduce costs and improve overall ROI.

In this article, I will share the best SaaS lead generation agencies to help your SaaS startup generate a consistent stream of qualified leads to propel your business forward.

Let’s begin!

What is a SaaS Lead Gen Agency? 

A Software-as-a-Service (SaaS) lead gen agency is a marketing firm that specializes in generating leads for SaaS companies. 

A SaaS lead gen service assists SaaS businesses in finding and attracting prospective clients who are likely to be interested in their services. They use a variety of marketing strategies and tactics to find, engage, and turn leads into qualified prospects. 

Related: The Ultimate Guide to SaaS Lead Generation

By collaborating with a SaaS lead generation company, software businesses may take advantage of the agency’s knowledge and resources to produce a steady stream of qualified leads, which ultimately raises sales. 

How Much Does SaaS Lead Gen Agency Charge?

The cost of employing a SaaS lead gen agency depends on a number of factors like the agency’s competence, experience, reputation, location, service scope, and the time taken to accomplish your lead generation goals.

Some lead generation agencies charge on a per-lead basis, where the price per lead can be between $50-$300 per lead. Others offer custom pricing based on a deep understanding of the project requirements.

Before signing a contract, you should carefully review and understand the agency’s pricing policy, the services it offers, and any potential added expenses. You should also compare quotes from several different agencies, evaluate their services, and take into account their background and experience in the SaaS sector.

Related: Top Lead Generation Agencies: Best 2023 Firms

Evaluating the agency’s expertise, experience, and record of success in producing quality leads for SaaS companies is equally important. 

Ultimately, choosing a SaaS Lead Gen Agency that successfully supports your lead generation goals requires striking the proper balance between cost and competence.

Best SaaS Lead Generation Companies 


Headquarters: New York City


Coinbound is one of the top lead generation agencies that specializes in building powerful sales funnels for SaaS companies. 

Coinbound has a team of expert sales professionals who develop strong and efficient email sequences that put you in front of thousands of potential customers. Additionally, they create enormous databases of your ideal customer profile (ICP) and verify them through several channels to make sure they are a qualified fit.

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Key Services:

  • B2B Lead Generation
  • SaaS Search Engine Optimization
  • SaaS Public Relations
  • Social Media Management
  • Community Management
  • SaaS Link Building

Top Clients:

  • CoinStats
  • eToro
  • Versify
  • Gilded
  • Nexo
  • Metamask


Headquarters: Mississauga


GrowthRhino is a leading B2B SaaS lead generation service that employs a combination of tactics to get qualified sales leads.

Their team of sales lead professionals clearly define your target audience persona and prepare the best messaging for every customer persona. After that, their team selects the right online lead generation techniques and marketing channels to drive up your conversion rates by nearly 3X.

Key Services:

  • B2B SaaS Lead Generation Services 
  • B2B Outbound Lead Generation 
  • Cold Email Services
  • Lead Nurturing Services 
  • Lead Qualification Services 
  • Email Marketing

Top Clients:

  • Educhain
  • Fincent
  • Dtec
  • Crowdlinker
  • Velocity Growth
  • Unstack


Headquarters:  California


Callbox is one of the leading lead generation agencies that provide B2B marketing and sales support services to SaaS companies all over the world. To reach high-impact SaaS buyers, cultivate them into the highest quality SaaS leads, and turn these opportunities into sales, they use a variety of SaaS lead generation and sales development solutions.

Related: Lead Generation for Crypto and Web3 Marketing

They have a group of professionals who can assist you in creating and maintaining a database of prospective leads while making sure the contact details are accurate and current. They also help to segment the database according to predetermined standards to maximize your lead generation efforts.

Callbox uses a multi-channel strategy to connect with and engage prospective leads. This covers outbound dialing, content marketing, social media outreach, and targeted emailing.

Key Services:

  • B2B Lead Generation
  • Account based Marketing
  • Event Marketing Services
  • Cross Border Marketing
  • Virtual Event Marketing 

Top Clients:

  • Microsoft
  • Google
  • Zendesk
  • Acer
  • Amazon
  • HP
  • Telefonica


Headquarters: Durham


RevBoss is one of the top lead generation businesses which is on a mission to make the B2B sales process more joyful, accountable, and transparent. The company enables full-service lead generation campaigns for clients worldwide across a wide range of industries, including SaaS startups, marketing agencies, and business services providers. 

You get precise and accurate B2B contact information from them because they integrate with top data sources. Additionally, their team of professionals creates a sales flow that directs active prospects to your sales team by enhancing prospect engagement with personalized sales touchpoints.

Key Services:

  • Lead Generation
  • Sales Funnel Development
  •  Sales Automation Software
  • Sales Development
  • Outbound Lead Generation

Top Clients:

  • Boardable
  • ProdPerfect
  • Spreedly
  • Device Magic
  • Studio Science


Headquarters: Denver


Cience is one of the top-rated and fastest-growing lead generation companies that provide managed lead generation services. Through a unique platform, they enable you to communicate with customers and keep track of your leads. 

They have a team of professionals who test and experiment using the advanced CIENCE platform to find the formulae that produces the best results for your sales teams.

Related: Lead Gen Agency ROI Calculator

With CIENCE, you have the flexibility of their experienced resources, the strategic thinking of their growth hackers, the in-depth analytical capabilities of a data science firm, and a sales acceleration platform to generate excellent outcomes for your lead generation campaign.

Key Services:

  • Lead Generation
  • Email Marketing
  • Digital Marketing
  • Account Based Marketing
  • B2B Sales
  • Sales Automation

Top Clients:

  • Google
  • Microsoft
  • Uber
  • Okta
  • Yamaha


Headquarters: London


Cognism is one of the best lead generation companies that provide a top-notch sales intelligence platform.

Cognism provides lead process and contact information, including firmographics, technographic, sales trigger events, intent data, verified business emails, and phone-confirmed cell numbers, to help organizations locate, engage, and close their ideal prospects. 

Key Services:

  • Lead Generation
  • Data Cleaning
  • Email Verification
  • Data Enrichment
  • Outbound Marketing

Top Clients:

  • Seismic
  • Kelly
  • Bombora
  • Freshworks
  • Comply Advantage


Headquarters: Dover


Belkins is an award-winning B2B sales agency that offers ROI-focussed lead generation services to SaaS companies. 

From raising awareness to optimizing your outbound lead generation efforts, Belkins helps companies of all sizes expand through cutting-edge marketing and sales strategies.

Moreover, they offer an impressive $10 dollar return per $1 invested in their service. 

Key Services:

  • Lead Generation
  • LinkedIn Marketing
  • Cold Email Outreach
  • Outbound Marketing
  • Appointment Setting
  • Demand Generation

Top Clients:

  • GrowthSayer
  • Driveline
  • Mindstrong
  • Lisnr




LeadGeneration Agency is another leading lead generation service to help SaaS businesses find their ideal prospects. 

They have a team of specialists who assist you in creating campaigns that successfully produce quality leads using the most effective techniques available to maximize ROI. 

Related: Top Crypto Lead Gen Agencies

They combine a variety of web marketing techniques to create a unified sales funnel that attracts leads from various channels.

Key Services:

  • Lead Nurturing
  • Search engine Optimization
  • Paid Search Marketing
  • Public Relations
  • Email Marketing

Top Clients:

  • Toshiba
  • Aeropostale
  • J.G. Wentworth
  • Capital gold group


Headquarters: Tallinn, Estonia


Minuttia is one of the top lead generation companies that offer content marketing and SEO services for B2B lead creation. They assist B2B SaaS businesses to rank well in search results so that they can naturally generate leads.

Minutia uses its proficiency in SaaS lead generation to produce outstanding results and make it easy for you to meet your business objectives.

Key Services:

  • SaaS Lead Generation
  • SaaS Link Building
  • Content Creation
  • Content Audit
  • Content Strategies 
  • SEO Services

Top Clients:

  • Viral loops
  • Respona
  • Moosend
  • SwagDrop
  • Insense

SaaS Lead Gen Services FAQs 

1- Why do SaaS companies need lead generation services?

Lead generation is essential for SaaS companies to maintain growth and attract new clients. It aids SaaS businesses in raising brand awareness, filling their sales pipelines with prospective clients, and ultimately generating income.

2- What services do SaaS lead generation companies typically offer?

SaaS lead gen firms offer the following services: 

  • Persona Creation
  • Audience Segmentation
  • Content Creation
  • Search Engine Optimization
  • Paid Advertising
  • Email Marketing
  • Marketing Automation
  • Lead Nurturing
  • Analytics and Reporting

3- How long does it take to see results from SaaS lead generation efforts?

The initial setup and implementation of lead generation campaigns can take a few weeks to a couple of months, depending on the complexity of the strategies employed. Setting realistic expectations are crucial because lead generation is a continuous activity that takes time to produce and nurture leads before conversion.

4- How do SaaS lead generation services qualify leads?

Lead qualification is often accomplished using a mix of automated and manual review techniques. SaaS lead generation companies evaluate the quality of leads based on a number of factors, such as the lead’s involvement with marketing materials or website interactions, firm size, budget, and decision-making authority.

5- What are the questions to ask before you hire a SaaS lead generation firm?

Here are the questions that you should ask before hiring a SaaS lead gen agency to ensure they are suitable for your business needs and help you meet your lead generation goals:

  • What strategies and channels do you use for SaaS lead generation?
  • How do you identify and qualify leads?
  • How do you measure and report on lead generation performance?
  • What is your pricing structure, and what services are included?
  • How will you align your lead generation strategies with our specific business goals and target audience?


The SaaS lead generation agencies covered in this article exhibit their proficiency in a range of lead generation activities.

Take the help of SaaS lead generation services to unlock growth, boost customer acquisition efforts, and position your SaaS business at the forefront of the industry. 

Coinbound is one of the top lead generation services that helps you build a strong SaaS community built on trust and transparency. By embracing the power of Coinbound SaaS lead generation experts, you can revolutionize your lead generation strategy, elevate your brand, and propel your business to new heights. 

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