Best 10 SaaS Marketing Agencies in 2022 | [Top Companies List]

What is SaaS Marketing?

SaaS Marketing is the process of attracting new users to a software-as-a-service product. SaaS products are historically incredibly scaleable and as such, proper marketing can be incredibly profitable for teams that can successfully execute SaaS marketing. Many software companies find significant value in using a top SaaS marketing agency. Using one of these best SaaS marketing agencies like those listed below can greatly help accelerate growth.

When should you hire a SaaS Marketing Firm?

The best time to hire a SaaS marketing firm is when you have found at least a basic level of product-market fit, meaning, you’ve found an ability to attract and retain customers who are at least moderately satisfied with your solution.

From here, top SaaS marketing firms can help speed up the process of acquiring customers for your product.

How much does it cost to hire a SaaS Marketing Firm?

Hiring an agency for a SaaS business can range quite significantly in terms of pricing. Most agencies will start around $10,000 per month and some can range well over $50,000 per month depending on the level of marketing assistance you need.

How do you measure the ROI of a SaaS marketing agency?

The first step in understanding the return on investment of a SaaS agency is knowing your Customer Lifetime Value.

This number tells you how much each customer is worth to your business.

Once you know this, you can determine if the amount you are spending on a marketing agency is more or less than the amount of customer value you are acquiring. In an ideal world, you are paying a marketing firm less than you are making in Customer Lifetime Value.

It’s important to note that marketing can take some time and it is not uncommon for ROI to be negative for a few months before making a marketing agency a worthwhile investment.

Top 10 SaaS Marketing Agencies in 2022

Roketto

Rokeeto are pros when it comes to lead generation for SaaS Companies. This SAAS marketing agency specializes in inbound strategies designed to bring new, paying users to your software product.

Areas of Expertise: PPC, Landing Page Design

Hey Digital

Hey Digital is one of the best SaaS marketing agencies when it comes to paid advertising and landing page design. The Estonia-based marketing agency specializes in growing SAAS company’s revenues and users. The agency also hosts a popular SAAS Marketing Podcast.

Areas of Expertise: PPC, Landing Page Design

Coinbound

When it comes to crypto marketing, Coinbound is the leader in the space. The great success the agency has been able to achieve for Web3 clients has translated well to SAAS companies as well. Coinbound also hosts the most popular Crypto Marketing Podcast.

Areas of Expertise: Influencer Marketing, Paid Media, Social Media Management, Content Marketing, Media Buying

Deviate Labs

Deviate Labs is a well-known top SaaS agency that specializes in both strategy and execution of marketing for SaaS companies. Outside of SaaS products, they have successfully managed campaigns for grammy-nominated artists, Shark Tank-featured companies, and Dollar Shave Club.

Areas of Expertise: Strategy

Kalungi

Kalungi is one of the top SaaS marketing companies specializing in pay-per-performance pricing. This pricing model allows clients to be assured their budget will not go to waste as they are only paid when they deliver strong results. Kalungi hosts the B2B SAAS Marketing Podcast.

Areas of Expertise: Off-the-shelf SaaS Marketing plans, SaaS Lead Generation

NoGood

Despite the name, NoGood is a great SAAS Marketing agency. Their case study deck boasts a strong history of driving traffic to their clients websites via a variety of SAAS marketing tactics.

Areas of Expertise: Paid Social, Content Marketing, SEM, CRO

Elevation Marketing

Elevation is a B2B SAAS marketing agency that focuses on driving results for clients whos products serve business-to-business needs.

Areas of Expertise: B2B Lead Generation. Branding, SEM

Seven Atoms

Seven Atoms is one of the world’s leading SAAS PPC agencies. The California-based agency is Hubspot certified as well for inbound marketing.

Areas of Expertise: PPC, Inbound Lead Generation

HawkSEM

As the name suggested, this is one of the best SAAS agencies for SEM. The search engine marketing tactics employed by HawkSEM help companies drive strong traffic to their website designed to convert new users. Featured clients include Microsoft and Datadog.

Areas of Expertise: Search Engine Marketing

SimpleTiger

SimpleTiger is another great SAAS ROI-focused agency that focuses almost entirely on SEO. SimpleTiger’s work is designed to organically bring new users to your SAAS platform’s website and convert them to users or customers.

Areas of Expertise: SEO

Wrapping Up: How to Choose a SaaS Marketing Agency

When it comes to choosing a SaaS agency, there are some key questions you may want to consider asking:

  • How long have you been in business
  • Which case studies can you share?
  • How do you measure success?
  • How long should I expect to wait to see results?

Asking these key questions when selecting a SaaS agency on this list will put you in a great place to choose a good agency for your needs.


Ty Smith

Ty Smith is the Founder and CEO of Coinbound, the leading Crypto, NFT and Web3 marketing agency. In his free time, he enjoys surfing and learning new marketing tricks.