As the software as a service (SaaS) industry continues to grow, the competition for customers is becoming increasingly fierce. In order to stand out in a crowded market, it’s essential for SaaS companies to implement effective marketing strategies and tactics. That said, managing your marketing in-house can be tough. Especially, if you aren’t a marketer by profession.
This is where SaaS marketing agencies come in.
These specialized agencies offer a range of services, including market research, branding, content marketing, email marketing, and social media marketing, to help SaaS companies reach their target audiences and drive growth.
In this blog post, we’ll take a closer look at some of the top SaaS marketing agencies in the industry.
We’ll cover their services, client lists, and notable achievements, as well as provide insight into what sets them apart from the competition.
What is a SaaS Marketing Agency?
A SaaS marketing agency is a specialized firm that offers marketing services tailored specifically to companies that provide Software as a Service (SaaS) products. SaaS refers to software applications that are delivered over the internet, usually on a subscription basis, instead of being installed on individual computers.
SaaS agencies that focus primarily on B2B software are known as B2B SaaS marketing agencies.
Unlike traditional marketing agencies that handle a wide range of products and services, a SaaS marketing agency focuses exclusively on promoting and marketing SaaS products.
These agencies have a deep understanding of the unique challenges and strategies associated with marketing software solutions in a highly competitive online environment.
Their services encompass various aspects of digital marketing, including:
- Strategy Development: SaaS marketing agencies work closely with their clients to develop a comprehensive marketing strategy that aligns with the product’s unique value proposition and target audience.
- Lead Generation: They employ tactics to attract potential customers, such as content marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, with the aim of generating leads for the SaaS product.
- Conversion Optimization: SaaS marketing agencies focus on converting leads into paying customers by designing effective landing pages, user-friendly interfaces, and persuasive calls-to-action.
- User Onboarding: Once customers sign up, agencies assist in creating a seamless onboarding process to help users understand the software’s features and benefits quickly.
- Retention Strategies: They develop strategies to enhance customer satisfaction and reduce churn rates, which is crucial for SaaS companies’ long-term success.
- Data Analysis: SaaS marketing agencies rely heavily on data analysis to track the effectiveness of different marketing campaigns and make data-driven decisions to optimize results.
- Content Marketing: Content creation and distribution play a significant role. This includes blog posts, whitepapers, webinars, and other educational materials that establish the SaaS company as an authority in its field.
- Social Media Marketing: They manage social media platforms to engage with the target audience and build a community around the SaaS product.
- Email Marketing: Crafting targeted email campaigns to nurture leads and keep existing customers informed about updates and new features.
- Customer Segmentation: Understanding the diverse user base and tailoring marketing efforts to specific segments for maximum impact.
- Partnership Collaborations: Collaborating with other SaaS providers, influencers, or industry partners to expand reach and credibility.
In essence, a SaaS marketing agency’s primary goal is to drive awareness, interest, and adoption of SaaS products. Their expertise lies in devising strategies that capitalize on the digital landscape, ultimately helping SaaS companies connect with their target audience and grow their user base.
Top 10 SaaS Marketing Agencies
Clickstrike
Clickstrike is a leading SaaS marketing agency with a list of services designed to help B2B tech companies, specifically. Clickstrike has helped over 700 SaaS clients get featured in leading publications like TechCrunch, SaaSHub, Bloomberg, Yahoo, and more. Additionally, Clickstrike’s team has helped hundreds of tech companies reach strong revenue growth and increase their traffic and brand awareness.
Clickstrike is a good fit for SaaS companies looking to:
- Increase MRR
- Increase site traffic
- Have content created
- Run profitable ad campaigns
- Get featured in top media
Clickstrike’s clients tend to see a 4-7x return on their ad spend as reported by Clickstrike, with some clients seeing as much as 30x+ return. Results, of course, are not guaranteed but a history of past success if promising.
Clickstrike hosts a great SaaS marketing YouTube channel and blog as well.
Headquarters: New York, USA
Team Size: 25-50
Services Offered:
- PPC
- SEO
- PR
- B2B Lead Generation
- Earned Media
- Influencer Marketing
Pricing: Use Clickstrike’s Pricing Tool for a fast quote or contact them directly
GrowthRocks
Website: growthrocks.com
Headquarters: London
Team Size: 35-45
This London-based team specializes in helping early-stage companies reach rapid growth. The team has strong experience in the SaaS space.
Headquartered in London, GrowthRocks is one of the oldest growth hacking agencies. With expertise in SaaS businesses, GrowthRocks can help you achieve optimum product/market fit, build your growth funnel, and drive rapid growth to your product.
Services Offered:
- Paid Advertising
- Link Building
- Convert Rate Optimisation (CRO)
- Product-led Growth (PLG)
- Analytics & Actionable Reporting
- Inbound Marketing
Pricing: Contact for Pricing
Roketto
Roketto‘s team are the pros when it comes to lead generation for SaaS Companies. This SaaS marketing agency specializes in inbound strategies designed to bring new, paying users to your B2B software product.
Rokeeto employs a powerful inbound marketing funnel strategy to bring new qualified visitors to your site and get them to convert.
Headquarters: Kelowna, British Columbia, Canada
Team Size: 15-25
Services Offered:
- PPC
- Landing Page Design
Hey Digital
Hey Digital is one of the best B2B SaaS marketing agencies when it comes to paid advertising and landing page design. The Estonia-based marketing agency specializes in growing SaaS company’s revenues and users.
The agency also hosts a popular SaaS Marketing Podcast.
Areas of Expertise:
- PPC
- Landing Page Design
Headquarters: Estonia
Pricing: Contact for Pricing
Deviate Labs
Deviate Labs is a well-known top SaaS agency that specializes in both strategy and execution of marketing for SaaS companies.
Outside of SaaS products, they have successfully managed campaigns for grammy-nominated artists, Shark Tank-featured companies, and Dollar Shave Club.
If you’re looking for strategy-focused work, Deviate Labs is one of the best marketing agencies for SaaS companies.
Areas of Expertise:
- SaaS Marketing Strategy
- Marketing Advisory
- CRO (Conversion Rate Optimization)
- Ad Design
- Social Media Advertising
Headquarters: Seattle, Washington
Pricing: Contact for Pricing
Kalungi
Kalungi is one of the top SaaS marketing companies specializing in pay-per-performance pricing.
This pricing model allows clients to be assured their budget will not go to waste as they are only paid when they deliver strong results.
Kalungi hosts the B2B SAAS Marketing Podcast.
Areas of Expertise:
- Lead Generation
- SaaS Marketing Strategy
- Fractional CMO
Headquarters: Seattle, Washington
NoGood
Despite the name, NoGood is a great SaaS Marketing agency.
Their case study deck boasts a strong history of driving traffic to their client’s websites via a variety of SaaS marketing tactics.
NoGood has designed itself to be a marketing agency for SaaS, Healthcare, Fintech, and e-Commerce.
Areas of Expertise:
- Paid Social Media Marketing
- Content Marketing
- SEM
- CRO (Conversion Rate Optimization)
Headquarters: New York
Pricing: Contact for Pricing
Elevation Marketing
Elevation is a B2B SaaS marketing agency that focuses on driving results for clients whose products serve business-to-business needs.
Areas of Expertise:
- B2B Lead Generation
- Branding
- SEM
- Public Relations
- Video Production
- Web Development
Headquarters: Arizona, USA
Pricing: Contact for Pricing
Seven Atoms
Seven Atoms is one of the world’s leading SaaS PPC agencies.
The California-based agency is Hubspot certified as well for inbound marketing.
Areas of Expertise:
- PPC
- Inbound Lead Generation
Headquarters: San Francisco, California, USA
Pricing: Contact for Pricing
HawkSEM
As the name suggested, this is one of the best SaaS agencies for SEM (Search Engine Marketing).
The search engine marketing tactics employed by HawkSEM help companies drive strong traffic to their website designed to convert new users.
HawkSEM’s primary strategies focus on ROI-driven tactics that drive high-quality conversions.
Featured clients of HawkSEM include Microsoft and Datadog.
Areas of Expertise:
- Search Engine Marketing (SEM)
- Google Ads
- Bing Ads
Headquarters: Los Angeles, California, USA
SimpleTiger
SimpleTiger is another great SaaS ROI-focused agency that focuses almost entirely on SEO.
SimpleTiger’s work is designed to organically bring new users to your SaaS platform’s website and convert them to users or customers.
Areas of Expertise: SEO
Headquarters: Sarasota, Florida, USA
Pricing: Multiple Packages Available. Contact for Pricing.
When should you hire a SaaS Marketing Firm?
The best time to hire a SaaS marketing firm is when you have found at least a basic level of product-market fit, meaning, you’ve found an ability to attract and retain customers who are at least moderately satisfied with your solution.
From here, top B2B SaaS marketing agencies can help speed up the process of acquiring customers for your product.
How much does it cost to hire a SaaS Marketing Agency?
Hiring an agency for a SaaS business can range quite significantly in terms of pricing.
Most SaaS agencies will start around $5,000 per month and some can range well over $50,000 per month depending on the level of marketing assistance you need.
A good place to find more specific pricing would be Clickstrike’s pricing quote tool.
How do you measure the ROI of a SaaS marketing agency?
The first step in understanding the return on investment of a SaaS agency is knowing your Customer Lifetime Value.
This number tells you how much each customer is worth to your business.
Once you know this, you can determine if the amount you are spending on a marketing agency is more or less than the amount of customer value you are acquiring.
In an ideal world, you are paying a marketing firm less than you are making in Customer Lifetime Value.
It’s important to note that marketing can take some time and it is not uncommon for ROI to be negative for a few months before making a marketing agency a worthwhile investment.
SaaS Marketing Agencies FAQs
A SaaS (Software as a Service) marketing agency specializes in providing marketing services tailored to SaaS companies. These agencies help SaaS businesses effectively promote their software products and services to their target audience.
SaaS companies have unique marketing challenges that require a deep understanding of the industry. SaaS marketing agencies possess the expertise to create strategies that address subscription models, product updates, customer retention, and more.
Look for agencies with a proven track record in the SaaS industry. Check their client portfolio, case studies, and reviews. Top agencies have a deep understanding of SaaS nuances and can showcase their ability to drive results.
Results can vary, but it’s common to see initial improvements within a few months. Long-term success often depends on the competitiveness of the market, the quality of the marketing strategy, and the responsiveness of the audience.
Consider factors like industry experience, expertise in various marketing channels, alignment with your brand, pricing, communication, and the agency’s approach to metrics and reporting.
Wrapping Up: How to Choose a SaaS Marketing Agency
When it comes to choosing a SaaS agency, there are some key questions you may want to consider asking:
- How long have you been in business
- Which case studies can you share?
- How do you measure success?
- How long should I expect to wait to see results?
Asking these key questions when selecting a SaaS agency on this list will put you in a great place to choose a good agency for your needs.
