The cryptocurrency total market cap reached nearly $3 trillion earlier this year. With the crypto boom and contributions from billionaire investors such as Elon Musk leading toward massive publicity, many have decided to jump onto the bandwagon. As a result, the competition in the cryptocurrency public relations (PR) space is also heating up.
Each year, writers work hard to report on what is new and exciting in the crypto space, and no matter the cost of getting featured in one of those articles, it can be priceless when done right. Here is our list of top crypto PR journalists that can help your upcoming crypto project get the recognition it deserves.
Short-listing The Top Crypto PR Journalists:
It’s not easy to create a concise list with all the professional journalists in the industry. We started by tracking the world’s top news outlets and listing their most impactful and expert authors based on the following:
- The number of articles: We chose the writers who made crypto, blockchain, and decentralized finance (DeFi) more understandable by publishing the greatest number of articles.
- Social Media Influence: Social media played an important role in the crypto ecosystem, especially in meme coin marketing. We closely examined the impression these writers had on the community and the number of Twitter followers they have at the time of writing.
- News Breakers: Did they write about the latest and newsworthy topics?
After all of these considerations, we came up with the top crypto PR journalists of 2022 and honorable mentions.
Also read: Top Crypto PR Release Distribution Services
The Top Crypto PR Journalist of This Year
Our top crypto PR journalist award goes to Nathaniel Popper with nearly ten years of experience at The New York Times and the author of Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money.
Published in 2015, Digital Gold is Nathaniel’s brilliant and fascinating history of Bitcoin. He points to the tremendous economic impact of cryptocurrencies as powerful as the internet. Thanks to his hard work and keen eye for detail, he soon became one of the most influential figures in the crypto industry with 45.1k followers on Twitter.
Popper left The New York Times on November 4th, tweeting, “I am moving on from the @nytimes to see if I can stretch my wings a bit.” He is currently co-producing a book and a documentary on WallStreetBets + the rise of retail investing with Optimist Films.
He receives our number one award because of his unmatched knowledge of cryptocurrencies and blockchain technology. Nathaniel explores the idea of money — both fiat and crypto — like no one else. He is more of a crypto authority than a celebrity.
Top Crypto PR Journalists Runner-Ups
Now, here is the list of those we have chosen for the top crypto PR journalists, in no particular order:
Kate is professional finance, tech, and crypto correspondent at CNBC with a Master’s degree in journalism from Northwestern University. She tweets about the latest trends of the crypto markets to her 35.3k followers.
Kate has around 1400 articles to her name but her work about crypto and blockchain has become the go-to source for the audience who fetch their news from TV. She’s number one when it comes to crypto and blockchain news for cable news spaces.
If you are an avid reader on CoinDesk, you’ve probably bumped into Brady’s articles, as from 2014 to now, he has almost 2000 articles published. However, he left CoinDesk in August and is now the senior reporter at The Defiant. He likes to keep himself very busy by tweeting to his 13.5k followers with nearly 80k tweets.
Dale is all about DeFi, crypto and blockchain. He expertly discovers the latest trends and writes about them unlike anyone else, making his work an excellent source for both newbies and experts.
Michael Del Castillo
He started his crypto and blockchain journey in 2011 at The 24th Letter and Big Think as a freelance reporter. Since then, Castillo has been educating people about digital assets and helping them understand this emerging tech. His most famous work is said to be “Can Blockchain Jump-Start Detroit?” published in October 2019 at Forbes.
Castillo explains that most people jump directly into Bitcoin (BTC) when asked about cryptocurrencies or blockchain, not knowing the ultimate capacity of the blockchain technology. His articles are in-depth and deliver an overall understanding of the whole crypto ecosystem to the readers.
Michael has 21.3k followers on Twitter and has published more than 650 articles.
Camila, an independent journalist, is the founder of The Defiant, a well-known crypto and DeFi outlet. She is also the author of The Infinite Machine which discusses the blockchain platform Ethereum. She worked for Bloomberg for eight years, and her articles, tallying over one thousand, were featured on media giants including The Los Angeles Times, Medium and The Washington Post.
Russo’s most famous article for Bloomberg, Security or Not, Ethereum’s Soul Searching Isn’t Over, covers the unpredictability of the crypto and blockchain industries. Her Twitter account has garnered 71k followers or those who are looking for in-depth tweets and stories about the DeFi ecosystem.
Here is a list of the PR journalists we simply could not have left out.
He covers every major thing in the tech world — crypto and blockchain being some of his major 2021 news breakers. With over 1500 published articles and around 27 years of experience to his name, Cade has a talent for reporting on the technologies that are going to frame the world.
Currently, Metz is a reporter at The New York Times and likes to tweet about Artificial Intelligence (AI), emerging tech and crypto to his 26.2k Twitter followers. He’s the author of Genius Makers: The Mavericks Who Brought A.I. to Google, Facebook, and the World, showcasing the outstanding modern history of AI.
When it comes to NFT news, Leah Alger is a must-know. She is a senior journalist at NFT Lately, a leading NFT-focused news site. Her content is incredibly well-written and well-researched.
She’s the senior writer at Bloomberg with almost 4000 articles published about finance, tech, crypto and blockchain. Her recent articles are mostly about crypto and Web 3.0, and has 14.4k followers on Twitter who follow her never ending quest of crypto education.
Adrian is a quick-growing journalist with over seven years of professional experience. He has already published over three thousand articles about crypto, blockchain and decentralized finance (DeFi). In addition, Zmudzinski is a highly experienced technical translator and proofreader and trilingual in Italian, Polish and English.