Whether you are launching a Layer 1, scaling a dApp, growing a DeFi protocol, or building blockchain infrastructure, we have run campaigns for companies like yours and know what actually works.
Influencer marketing in the blockchain space is not about follower counts. It is about finding the creators, analysts, and builders whose audiences trust their technical judgment and follow their project recommendations. The KOL who drives wallet downloads for a consumer app is completely different from the developer advocate who moves mindshare for a new Layer 2.
Coinbound manages the largest network of blockchain and crypto influencers in the world, spanning X (Twitter), YouTube, TikTok, LinkedIn, and Twitch. We have built active relationships with the voices who matter across every major blockchain sub-vertical, from DeFi analysts and NFT collectors to developer-focused educators and on-chain gaming communities.
We handle sourcing, vetting, rate negotiation, content briefing, compliance review, and performance tracking end to end. Every campaign is matched to your specific project type, audience profile, and campaign objective.
We’ve helped hundreds of Web3 brands launch campaigns that reach millions on social media.
We mange a roster of over 500 Web3 influencers, with more added weekly.
Community is the foundation of every successful blockchain project. Before users adopt your product, before developers build on your protocol, before media covers your launch, there needs to be a credible, active, and engaged community signaling that your project is real and worth paying attention to.
Coinbound’s community team builds and manages Discord and Telegram servers purpose-built for blockchain projects. That means the right channel architecture for your specific project type (developer forums, governance channels, announcement feeds, support channels), the right bots for moderation and engagement, and the active day-to-day management that keeps your community growing and engaged between major announcements.
We manage communities for projects at every stage, from pre-launch servers that need to be built from zero to established communities that have lost momentum and need re-engagement.
Coinbound’s community management team increased Galaxy Arena’s number of members by 699% and increased the engagement rate of visitors to 80%
Coinbound increased Metamoose NFT’s community engagement rate from 7.14% to 60%
PR for blockchain companies requires a fundamentally different approach than PR for mainstream technology companies. The publications that matter to blockchain audiences (CoinTelegraph, The Block, The Defiant), the journalists who cover the space seriously, and the story angles that generate coverage in those outlets are all specific to the blockchain industry and require deep category knowledge to navigate effectively.
Coinbound’s PR team has secured more blockchain-specific earned media coverage than any other agency in the space. We understand what blockchain journalists are looking for, how to pitch protocol updates as newsworthy stories, how to position your founding team as thought leaders, and how to time coverage to maximize impact relative to your launch calendar or major product announcements.
We craft coverage-generating releases, journalist pitches, founder profiles, and technical explainers that bring your project in front of the audiences that matter most.
We’ve secured coverage in CoinTelegraph, Decrypt, TechCrunch, NewsBTC, AMBCrypto, Blockworks, Yahoo Finance, CoinMarketCap, Benzinga, NFT Now, MarketWatch, Forbes, Binance, Entrepreneur, and more.
Social media for blockchain companies is not about posting on a schedule. It is about maintaining a credible, consistent, and technically informed presence across the platforms where your target audience spends time. Developer-facing projects need different content than consumer dApps. DeFi protocols need different messaging than NFT marketplaces. Layer 1 ecosystems need different community building strategies than early-stage startups.
Coinbound manages social media strategy and execution for blockchain companies across X (Twitter), LinkedIn, TikTok, and YouTube. We develop content calendars built around your product roadmap, major announcements, and community milestones, and we manage your accounts with the kind of real-time engagement and industry awareness that makes your presence feel alive rather than automated.
Most clients see 400%+ engagement growth in the first month of working with Coinbound.
Coinbound increased Nexo’s social media engagement by over 500%
In one month, we took Ethermail from 0 followers to 3500+ followers organically.
Blockchain marketing strategy requires someone who has lived through multiple market cycles, understands how to build communities before there is a product to show, knows which channels and partners are worth the budget for your specific project type, and can make the judgment calls that less experienced marketers consistently get wrong.
Coinbound’s Fractional CMO service places a senior blockchain marketing executive into your team on a retainer basis. They own your go-to-market strategy, manage your internal team or external agency partners, set and track your marketing KPIs, and provide the kind of experienced leadership that transforms fragmented marketing activity into a coherent growth program.
This service is particularly valuable for pre-launch blockchain projects building their marketing foundation, protocols in growth mode that need to move faster than an in-house hire allows, and enterprise blockchain companies entering the Web3 space for the first time.
Coinbound’s Fractional CMOs have managed marketing initiatives for 100s of blockchain companies. We bring years of Web3 marketing experience to the table.
Coinbound’s consulting and advisory services give blockchain project teams direct access to senior strategists with deep cross-vertical blockchain experience. Whether you need a full go-to-market strategy, a critique of your current marketing approach, help positioning a new protocol or product launch, guidance on channel selection and budget allocation, or support navigating influencer and media partnerships, our advisory team brings the breadth of experience that most in-house teams take years to develop.
Advisory engagements are powered by Coinbound Edge, our proprietary blockchain marketing data platform, which provides benchmark data on what is actually working across the blockchain marketing category right now.
A blockchain press release that reaches only generic wire service audiences gets ignored. The journalists, developers, and community members who matter to your project read specific publications, follow specific newsletters, and pay attention to specific voices. Distribution that reaches those audiences compounds your PR investment. Distribution that does not wastes it.
Coinbound’s distribution partner, Mintfunnel, offers guaranteed placement with the largest network of blockchain and crypto media available, including CoinTelegraph, CoinMarketCap, BeInCrypto, Benzinga, and more, with a combined audience of 300M+. We time distribution strategically around your product launches, partnership announcements, and community milestones.
Guaranteed placement in top blockchain and crypto publications.
Since 2018, Coinbound has worked with some of the most recognized names in the blockchain industry, including:
MetaMask, Cosmos, Gala, Immutable, Tron, OKX, Litecoin Foundation, Nexo, Sui, and 900+ others.
CMO
Coinbound has been a great resource for helping us grow our social media apparatus. They are expert at helping crypto companies elevate their presence in various channels while at the same time creating more meaningful engagement.
We really enjoyed working with Coinbound and definitely recommend them!
Principal
These guys are hardworking and will get things done. They, in my opinion, are worth every penny and will help you get the results you are looking for.
I highly recommend them!
CEO
Coinbound IS crypto marketing. They know marketing and crypto better than any other team. Highly recommend working with them!
Coinbound is a crypto and Web3 marketing company that specializes in community management, public relations, influencer marketing, and lead generation across channels like Discord, Telegram, and X. The agency focuses on server growth, brand awareness, and community engagement in the crypto marketing landscape. The team handles everything from creating Discord servers to moderating channels to planning events. Coinbound has worked with 800+ Web3 brands like Gala, Tron, Nexo, and Immutable. Coinbound is best for brands seeking a dedicated agency with deep experience in crypto and Web3 marketing.
CEO
Club Fomo has found a true partner, Coinbound! They have a solid understanding of out business and it’s clear they are passionate about Web3. Our business has benefitted though the numerous media opportunities, bylined articles, and speaking and panel discussions Coinbound has secured for us.
Ty and the team are always one step ahead in the game and have greatly increased our name recognition. As a direct result, we’ve seen an increase in new business. Thank you, Coinbound!
CEO
6 months later I’m looking at [Coinbound] saying this is one of the most valuable things in my marketing portfolio…We saw consistently the lowest cost per registration of any channel…we were very impressed with the long-term impact of the influencer program.
With six+ years of experience, Coinbound is a leading crypto marketing agency with 800+ clients, including OKX, Nexo, and Sui. They offer end-to-end services, from scalable tokenomics and SEO to community management and social media marketing for Web3 projects..
Known for its high-impact digital marketing and influencer partnerships, Coinbound leverages strong industry connections and an innate understanding of Web3 culture to position clients for success in this competitive space. Their strategy is rooted in using industry-specific influencers and media to generate not just awareness, but genuine engagement – the kind that builds real communities and creates lasting brand visibility.
…Coinbound is redefining how viral campaigns are created, powered by its impressive roster of top-tier crypto influencers.
![Web3 Marketing [Bull vs Bear Markets]](https://img.youtube.com/vi/YxLNVHTmiWY/maxresdefault.jpg)
A blockchain marketing agency is a specialized firm that promotes blockchain-based companies, protocols, and products using marketing strategies built specifically for the on-chain ecosystem. Unlike general digital marketing agencies, a blockchain marketing agency understands the technical nature of blockchain products, the culture and behavior of on-chain communities, the publications and influencers that carry credibility in the space, and the platforms where blockchain audiences actually spend time.
The scope of blockchain marketing includes community building on Discord and Telegram, influencer and KOL campaigns on X and YouTube, PR in blockchain and crypto media, SEO for blockchain-related search terms, paid media on platforms that allow blockchain advertising, and content marketing built for developer and user audiences alike.
The terms are often used interchangeably, but they attract different types of companies with different needs. Crypto marketing typically refers to token-centric campaigns: token launches, exchange listings, price-focused community building, and the hype cycles associated with speculative assets. Blockchain marketing tends to refer to a broader category that includes infrastructure projects, enterprise blockchain platforms, developer tools, and B2B blockchain services where the audience is less focused on token price and more focused on technology adoption, developer ecosystems, and long-term platform growth.
Coinbound works across both. For token-centric projects, we understand how to build community and generate awareness at the speed of a crypto launch cycle. For infrastructure and B2B blockchain companies, we understand how to build credibility, reach developer audiences, and support longer sales cycles.
Coinbound works across every major segment of the blockchain industry: Layer 1 and Layer 2 protocols, DeFi platforms, NFT marketplaces and projects, blockchain gaming and GameFi, wallets and exchanges, developer tools and infrastructure, RWA tokenization platforms, and enterprise blockchain solutions. Notable clients include MetaMask, Cosmos, Gala, Immutable, Tron, OKX, Litecoin Foundation, Nexo, and Sui.
Coinbound offers a full suite of blockchain marketing services including influencer and KOL marketing, PR and earned media, community management on Discord and Telegram, social media management, blockchain SEO, paid media and PPC, B2B lead generation, fractional CMO and marketing strategy, consulting and advisory, and press release distribution through Mintfunnel. Most clients engage Coinbound for a combination of services rather than a single channel.
Developer marketing and consumer marketing for blockchain projects require completely different strategies. Developers respond to technical credibility, quality of documentation, ecosystem tooling, and peer recommendation from developers they respect. They are best reached through technical content marketing, developer-focused Twitter and GitHub presence, hackathon sponsorships, and partnerships with developer educators and advocates in the ecosystem.
Consumer users respond to social proof, community energy, influencer endorsements, and clear explanations of why the product is useful or valuable to them. They are best reached through influencer campaigns, community management, social media content, and paid acquisition on platforms where blockchain users spend time.
Most successful blockchain projects need both. Coinbound builds strategies that address both audiences without compromising the credibility required to win either.
The highest-impact channels depend on your project type, target audience, and growth stage, but for most blockchain companies the core stack includes: X (Twitter) for community building and real-time narrative control, Discord and Telegram for community management and holder engagement, earned media in blockchain publications for credibility and organic reach, YouTube and TikTok for influencer campaigns and educational content, LinkedIn for B2B blockchain and enterprise audiences, SEO for sustainable organic traffic growth, and paid media via Google and blockchain-specific ad networks like Mintfunnel for targeted acquisition.
Coinbound has been operating exclusively in the blockchain and crypto industry since 2018, longer than the vast majority of agencies calling themselves blockchain marketing specialists today. We have delivered 1,400+ campaigns for 900+ clients including MetaMask, Cosmos, Gala, Immutable, OKX, Tron, and many others. We manage the largest network of blockchain influencers in the world. We have won more blockchain and crypto marketing awards than any other agency, including recognition from Clutch, InfluencerMarketingHub, BeInCrypto, DappRadar, and the Digital Agency Network.
Most importantly, we work exclusively in this industry. Every person on our team lives in the blockchain space. That specialization is what allows us to move at the speed of crypto and deliver results that generalist agencies cannot match.
