At a glance
- Client
- Alkimi
- Services
- Influencer Marketing & KOLs
Alkimi + Coinbound Case Study
Launch Amplification for Alkimi on Sui Through KOL Coverage
Inside how Coinbound supported Alkimi’s launch with a tightly managed KOL amplification program that drove 21 coverage items, 320K plus views, and 2.1M plus total audience reach across X.
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Success by the Stats
- Total coverage items
- 21
- Total views
- 320,000+
- Total audience reached
- 2.1M+
- In the first 2 months of the engagement:
- Website momentum: approximately 700% increase in trailing 30-day traffic during the campaign window
Client Overview
Alkimi is an on-chain, decentralized ad exchange built on Sui.
They partnered with Coinbound to amplify their launch with credible creator coverage that could reach crypto native audiences quickly, while keeping messaging consistent and aligned with their positioning.
Challenges
- Breaking through a crowded launch environment where attention is fragmented
- Building credibility fast for a new category inside on-chain advertising
- Driving measurable momentum beyond impressions
- Coordinating multiple creators while maintaining narrative consistency
Solutions
Coinbound ran a structured KOL amplification program designed to maximize reach, credibility, and sustained visibility over the full campaign window.
Creator selection and activation
We sourced and coordinated creators whose audiences aligned with on-chain infrastructure, DeFi, and ecosystem discovery, prioritizing quality of audience and credibility over vanity metrics.
Clear narrative and content guardrails
We provided tight messaging guidance so creators could post in their native voice while staying aligned to Alkimi’s core value proposition.
Sequenced distribution for compounding awareness
Rather than concentrating all activity into a single spike, we staged coverage to keep Alkimi consistently in feed and top of mind.
Ongoing performance monitoring
We tracked post performance in flight and adapted creative angles and posting cadence to sustain strong view velocity and engagement.
Results
The campaign delivered strong top-of-funnel awareness and clear downstream demand signals.
- 21 coverage items generated 320K plus views and 2.1M plus total audience reach across X
- Trailing 30-day website traffic increased by roughly 700% during the campaign window, signaling that awareness translated into meaningful intent and research behavior