Success by the Stats
- 1,100+ waitlist sign-ups
- 3,040 total Zealy participants activated across four sprints
- 5,420 net X followers added during the campaign window
- 2,456 net Discord members acquired from near-zero baseline
- 9,280 net YouTube subscribers added through community-led growth
- 553 total UGC submissions (memes + threads)
- 18 paid media placements across interviews, podcasts, and editorial coverage
- 8 KOLs activated on X delivering 140K+ total views and 1,236 engagements
Services Delivered
- Zealy Campaign Strategy and Execution (Community Growth and Activation)
- Paid Media Placements (Interviews, Podcasts, Editorial)
- KOL Campaign Management (X)
- Narrative and Early-Stage Market Positioning Support
About the Client
POPOLOGY® is a decentralized broadcast network in development, designed to redefine how creators, brands, and audiences interact. The platform is being built to enable creators to launch and monetize their own shows, curate brand integrations through opt-in smart contracts, and retain ownership over their content and data.
At the time of this campaign, the POPOLOGY® platform was not yet live. Coinbound’s mandate focused on pre-launch brand positioning, early community formation, and waitlist growth rather than driving active product usage.
POPOLOGY® entered the market as a category-defining concept at the intersection of the creator economy and Web3 infrastructure, requiring early credibility, creator trust, and sustained interest ahead of launch.
Challenge
POPOLOGY® faced several early-stage hurdles:
- No existing community or owned media presence at launch
- A creator audience skeptical of token-first or hype-driven platforms
- The need to establish legitimacy in a crowded Web3 media landscape
- Driving meaningful, multi-action engagement rather than low-quality signups
The campaign needed to prove POPOLOGY® was a creator-owned network first, not a speculative token project.
Solution
Coinbound executed a coordinated, pre-launch growth campaign designed to establish credibility, activate early supporters, and drive waitlist signups ahead of POPOLOGY’s platform launch.
Coinbound executed a coordinated, multi-channel campaign designed to establish credibility, activate creators, and drive sustained participation.
1. Zealy as the Core Community Activation Engine
Zealy served as the foundation of POPOLOGY’s growth strategy, incentivizing participation across social channels while encouraging deeper ecosystem engagement.
The campaign ran across four sprints over six weeks with progressive budget scaling and increased emphasis on invite-based mechanics.
Zealy quests were intentionally multi-step, driving follows, subscriptions, UGC creation, referrals, and signal boosting. Later sprints showed strong viral dynamics through invite contests while sustaining high-quality UGC output aligned with POPOLOGY’s creator-first positioning.
2. Paid Media to Establish Narrative and Legitimacy
Paid media focused on founder-led storytelling through interviews, podcasts, and long-form editorial placements rather than static PR.
POPOLOGY secured 18 paid media placements across crypto and creator-economy publications, including video interviews and podcast syndication across YouTube, Apple Podcasts, Spotify, and X.
One media campaign delivered over 20.7K views on X with 1.12K engagements, alongside 3.6K YouTube views on the corresponding interview, validating strong narrative resonance with crypto-native audiences.
Collectively, these placements established POPOLOGY as a serious, founder-led project ahead of launch and supported downstream community and KOL performance.
3. KOL Campaign for Social Proof and Amplification
Coinbound activated 8 vetted crypto-native KOLs on X to reinforce POPOLOGY’s narrative and extend reach to creator-aligned audiences.
Collectively, the KOL program delivered over 140K views and 1,236 engagements, with engagement rates remaining strong across both macro and mid-tier accounts. Messaging emphasized creator empowerment and platform vision rather than hype-driven framing.
Results
All results reflect pre-launch brand and community outcomes, including audience growth, participation, and waitlist interest. The campaign was not designed to measure live platform usage or product-level conversions.
Community and Platform Growth
| Channel | Start of Campaign | End of Campaign | Net Growth |
| X | 1,399 | 6,819 | +5,420 |
| Telegram | 138 | 1,414 | +1,276 |
| Discord | 12 | 2,468 | +2,456 |
| YouTube | 2,720 | 12,000 | +9,280 |
Participation Metrics
| Metric | Result |
| Total Zealy Participants | 3,040 |
| Waitlist Signups | 1,157 |
| Total UGC Submissions | 553 |
| Meme Submissions | 334 |
| Thread Submissions | 219 |
Zealy participants consistently completed multiple actions per user, with sustained engagement across all sprints and strong creator-aligned contribution.
Why This Worked
- Creator-first incentives drove quality participation rather than churn
- Founder-led media built early trust and legitimacy
- KOLs provided social validation without speculative messaging
- Cross-channel coordination reinforced belief, participation, and reach simultaneously
Conclusion
Through a tightly coordinated pre-launch community, media, and influencer strategy, Coinbound successfully established POPOLOGY’s brand presence and creator-first narrative ahead of platform launch. The campaign built a credible foundation of trust, participation, and waitlist demand, positioning POPOLOGY for a stronger and more capital-efficient go-to-market when the product goes live.