Ecommerce PPC Agencies & Services: 2024 Review

Last Updated: November 1, 2023
ecommerce PPC companies

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Looking to grow your ROAS from your ecommerce PPC campaigns? The best ecommerce PPC agencies have a team of specialized pay per click management experts to manage Google Ads, Google Shopping, Google Display, Facebook Ads, Amazon PPC marketing campaigns, and others to elevate your brand growth. 

From finding the right keywords to creating compelling ad copies with expert ad copywriting, these best-rated PPC services for ecommerce firms continuously monitor and refine your advertising strategy to generate the highest returns on your investment (ROI). 

In this article, I have compiled a list of the top ecommerce PPC agencies and services to hire in 2024. 

What Are Ecommerce PPC Agencies?

ecommerce PPC agencies are specialized digital marketing firms that offer expertise in managing and optimizing paid advertising campaigns for ecommerce businesses. 

They focus specifically on helping online retailers acquire relevant traffic to their websites and raise sales through paid advertising channels. These agencies typically work with platforms like Google Ads, Bing Ads, and other advertising networks to create and manage campaigns that target relevant keywords and audiences. 

Also See: Best PPC Agencies For Startups And Small Businesses

What Are The Services Offered By Ecommerce PPC Management Firms?

Here are some key services that ecommerce PPC agencies often provide: 

  • Campaign Strategy and Planning: ecommerce PPC agencies help businesses develop a comprehensive advertising strategy tailored to their specific goals. This includes identifying target audiences, selecting relevant keywords, and determining budget allocation. 
  • Ad Creation and Copywriting: Crafting effective ad copy is crucial for attracting potential customers. PPC agencies often have skilled copywriters who can create compelling ad content that encourages clicks and conversions.
  • Keyword Research: Identifying the right keywords is essential for a successful PPC campaign. Agencies conduct thorough keyword research to discover the terms and phrases that are most likely to drive qualified traffic. 
  • Bid Management: PPC advertising involves bidding on keywords to secure ad placements. ecommerce PPC agencies manage bid strategies to ensure efficient use of budget and achieve the best possible return on investment (ROI). 
  • Ad Testing and Optimization: Continuous testing and optimization are vital in PPC campaigns. Agencies experiment with different ad variations, targeting options, and bid strategies to find what works best for maximizing results. 
  • Conversion Tracking and Analysis: Tracking conversions is crucial for understanding the effectiveness of a PPC campaign. ecommerce PPC agencies set up tracking mechanisms to monitor the actions users take after clicking on an ad, allowing for data-driven decision-making. 
  • Reporting and Analysis: Regular reporting provides insights into campaign performance. Agencies typically deliver detailed reports to clients, summarizing key metrics and recommending adjustments for ongoing improvement. 
  • Remarketing Strategies: ecommerce PPC agencies may implement remarketing campaigns to re-engage users who have visited the website but did not make a purchase. This involves showing targeted ads to users as they browse other websites or social media platforms.

How To Choose The Best Ecommerce PPC Management Company?

Choosing the best ecommerce PPC company is crucial for the success of your online business. Here are key factors to consider when making this decision: 

  • Portfolio and Case Studies: Review the company’s portfolio and case studies. This will give you insights into their past successes and the types of businesses they have worked with. 
  • Transparent Pricing: Transparent pricing is crucial. Understand how the company structures its fees and what is included in the services. Make sure there are no hidden costs. 
  • Reporting and Analytics: A good PPC management company provides regular, detailed reports on the performance of your campaigns. Look for transparency in reporting, including key metrics and insights. 
  • Ad Copy and Creatives: Assess the company’s ability to create compelling ad copy and visuals. Effective communication through ads is crucial for attracting and engaging potential customers. 
  • Keyword Research Strategies: A strong understanding of keyword research is vital. The company should have strategies for identifying relevant keywords, understanding user intent, and optimizing bids. 
  • Remarketing Capabilities: Remarketing is a powerful tool for ecommerce. Check if the company has expertise in setting up and optimizing remarketing campaigns to re-engage visitors who didn’t make a purchase initially. 
  • Scalability: Consider whether the PPC management company can scale its services as your business grows. A good partner should be able to adjust strategies to accommodate changes in your business. 

Best Ecommerce PPC Companies in 2024

Here are the top pay-per-click management services for ecommerce companies: 

Coinbound

Coinbound is an ROI-focused ecommerce PPC agency that specializes in helping online tech businesses achieve outstanding results with paid advertising. The agency delivers scalable, data-driven paid ads management for online shopping companies. They have been awarded as the ‘Best Digital Marketing Agencies in New York, 2023’ by the Digital Agency Network

Their services include campaigns on major platforms like Google, Twitter, Reddit, and LinkedIn, designed to drive impressive ROI, lead generation, scalability, brand visibility, and more. Their transparent and data-driven approach sets them apart as a top ecommerce PPC firm.

Founded On: 2018

Location: New York

Team Size: 11-50 Employees

Key Services: 

  • Campaign Design
  • Advanced PPC Keyword Research
  • Goal Conversion Tracking 
  • Remarketing
  • Google Ads Marketing
  • LinkedIn Ads Marketing
  • Reporting and Optimization

Pricing: $200-$300/hr 

Clickstrike

Clickstrike is one of the top ecommerce PPC agencies specializing in driving remarkable results for B2B ecommerce and SaaS companies. They excel in creating and managing powerful PPC campaigns on platforms like Google, Twitter, LinkedIn, and more, helping businesses thrive in the highly competitive digital landscape. 

Their unique approach includes month-to-month contracts, a la carte services, expert consultation, weekly sync video chats, and a commitment to delivering results aligned with clients’ growth goals.

Founded On: 2018

Location: New York

Team Size: 11-50 Employees

Key Services: 

  • Google Ads Management
  • Twitter Ads Promotion
  • LinkedIn Ads Marketing
  • Keyword Research
  • Ad Campaign Set Up
  • Lead Generation 
  • Analytics & Reporting

Pricing: $10,000+

Also See: Top SaaS PPC Marketing Agencies For Faster MRR Growth

Thrive

Thrive Internet Marketing Agency is a full-service digital marketing agency with expertise in ecommerce PPC, helping businesses optimize their ads for maximum visibility, traffic, and conversions. 

They offer a data-driven marketing approach, customized strategies, and technical expertise to boost brands’ online presence and drive targeted results. Thrive’s team of Google-certified professionals ensures transparent reporting and a holistic approach to ecommerce advertising.

Founded On: 2005

Location: Dallas, Texas

Team Size: 51-200 Employees

Key Services:

  • Keyword Research & Strategy
  • Search Advertising
  • Display Ads
  • Social Ads
  • Remarketing Ads
  • Amazon PPC Marketing
  • Local Service Ads 

Pricing: $100-$149/hr

WebFX

WebFX is a leading ecommerce PPC marketing agency, dedicated to driving revenue for its clients. Leveraging platforms such as Google and Bing, WebFX aims to increase Return on Ad Spend (ROAS) and enhance the visibility of ecommerce businesses. The agency offers transparent pricing plans, featuring a range of deliverables, including Google Shopping, Google Ads, Bing Ads, Remarketing, GoDataFeed, and MarketingCloudFX services.

Founded On: 1996

Location: Harrisburg, Pennsylvania

Team Size: 201-500 Employees

Key Services:

  • Google Shopping Management 
  • Google Ads Management 
  • Bing Ads Management 
  • Remarketing Services 

Pricing: $100-$149/hr

OuterBox

OuterBox is a leading ecommerce PPC service, specializing in expert Google Ads management. They are a certified Google Partner, focused on ecommerce PPC services, efficiently managing vast SKU portfolios and substantial monthly PPC spends to maximize return on investment (ROI). 

Founded On: 2004

Location: Akron, OH

Team Size: 51-200 Employees

Key Services:

  • Expert Google Ads Management 
  • Certified Google Partner Services 
  • ecommerce PPC Management 
  • Google Shopping Management 
  • Paid Social Ads Management 
  • Landing Page Development 
  • PPC Campaign Review & Implementation 
  • PPC Campaign CRO & Tracking 
  • ecommerce PPC Remarketing Ads 
  • Monthly Maintenance & PPC Campaign Optimizations A
  • Dynamic Creative Optimization
  • Real-Time Bidding Adjustments

Pricing: $150-$199/hr

Adacted

Adacted is an ecommerce PPC management agency that specializes in growing revenue for online businesses through expertly managed pay-per-click advertising campaigns. 

They offer a results-based guarantee and a personalized approach to help businesses increase sales and improve ROI.

Founded On: 2023

Location: Tallinn, Estonia

Team Size: 2-10 Employees

Key Services:

  • Google Ads Management 
  • Google Shopping Campaigns 
  • Remarketing Ads 
  • Display Ads 
  • YouTube Ads 
  • Landing Page Audit 
  • Performance Monitoring 
  • Campaign Setup 
  • Advanced Analytics Tools 
  • Competitor Analysis 
  • Conversion Rate Optimization (CRO) 

Pricing: $100-$149/hr

HawkSEM

HawkSEM is a top ecommerce PPC agency addressing common pitfalls in ecommerce PPC campaigns. This ecommerce agency emphasizes the significance of a detailed audit, a strategic approach to building campaigns, ongoing optimization, transparent reporting, and a commitment to delivering tangible results. 

Their proven process involves auditing existing campaigns or marketing channels, strategizing a tailored plan, meticulous campaign building, continuous optimization, transparent reporting, and, ultimately, thriving through data-driven campaigns.

Founded On: 2006

Location: Los Angeles, California

Team Size: 51-200 Employees

Key Services:

  • Ecommerce PPC Services 
  • Google Ads Management 
  • Google Shopping Campaigns 
  • Remarketing Ads 
  • Audits and Strategy 
  • Campaign Building 
  • Optimization 
  • Transparent Reporting 

Pricing: $100-$149/hr

Also See: Tech Paid Ads (PPC) Agencies & Services: Best PPC Management Firms

Inflow

Inflow is an ecommerce marketing agency that specializes in PPC advertising services, offering customized and data-driven strategies to increase online sales and revenue. Their approach combines human insights with automation testing to deliver exceptional results. 

With services including Google Shopping Ads, Google Search Ads, Display Ads, YouTube Ads, Bing Ads, and Social Media Ads, Inflow helps ecommerce businesses reach their target audience and optimize their campaigns for maximum performance. 

Founded On: 2003

Location: Denver, CO

Team Size: 11-50 Employees

Key Services:

  • Ecommerce PPC Services 
  • Google Ads Management 
  • Google Shopping Campaigns 
  • Remarketing Ads 
  • Audits and Strategy 
  • Campaign Building 
  • Optimization 
  • Transparent Reporting 

Pricing:  $150-$199/hr

Theecommerce

Theecommerce is a digital marketing agency specializing in ecommerce PPC services, offering businesses effective strategies to enhance their online sales and visibility. 

Their PPC experts use advanced techniques, such as optimizing Google Ads campaigns, deploying targeted display ads, and implementing dynamic Google Remarketing to maximize results. As a Google Premier partner, they are committed to delivering exceptional performance and helping clients increase their online presence and sales.

Founded On: 2017

Location: Raleigh, North Carolina

Team Size: 11-50 Employees

Key Services:

  • Ecommerce PPC Advertising Services 
  • Quality Score Optimization 
  • Negative Keyword Implementation 
  • Google Ads Cost Reduction 
  • Targeted Audience Strategy 
  • Google Shopping Ads Management 
  • Display Ads Placement 
  • Dynamic Google Remarketing Ads 
  • Paid Social Media Ads Management 
  • Granular Targeting on Social Platforms 
  • A/B Testing Implementation 

Pricing: $10,000+

Logical Position

Logical Position is a distinguished ecommerce PPC agency, recognized as a Google Premier Partner and Microsoft Elite Channel Partner. 

Their tailored approach ensures effective PPC campaigns, utilizing features like FeedLogic integration, Merchant Center support, call analytics, and remarketing ads. 

With transparent pricing and a commitment to client ownership, Logical Position stands out as a top choice for personalized and successful Ecommerce PPC solutions.

Founded On: 2010

Location: Lake Oswego, OR

Team Size: 501-1000 Employees

Key Services:

  • Ecommerce PPC Management 
  • Google Shopping Ads 
  • FeedLogic Integration 
  • Merchant Center Support 
  • Call Analytics & Recordings 
  • Remarketing Ads 
  • Video Marketing 

Pricing: $100 – $149/hr

Also See: Top Crypto Google Ads Agencies: Best PPC Services

FAQs

How do these agencies tailor PPC strategies to ecommerce businesses? 

These agencies understand the nuances of ecommerce and tailor PPC strategies by considering factors such as product types, seasonal trends, and competitive landscapes to ensure effective and targeted advertising. 

Can these agencies handle PPC advertising across different ecommerce platforms? 

These agencies are well-versed in managing PPC campaigns across various ecommerce platforms, ensuring seamless integration and optimization for platforms like Shopify, Magento, WooCommerce, and others. 

What results can ecommerce businesses expect from working with these PPC agencies? 

Ecommerce businesses can anticipate increased visibility, higher click-through rates, improved conversion rates, and ultimately, a positive impact on their bottom line through enhanced online sales and ROI. 

Ecommerce PPC companies prioritize ongoing professional development, staying abreast of industry trends, and participating in continuous training to ensure that their clients benefit from the latest advancements and strategies in ecommerce and PPC. 

Do these agencies work with businesses of all sizes or focus on specific industries within ecommerce? 

PPC companies for ecommerce typically cater to businesses of all sizes within the ecommerce space, ranging from startups to established enterprises. They have experience across diverse industries, ensuring their strategies are adaptable to various ecommerce niches.

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