ICO marketing can be a challenge with many traditional marketing avenues restricting the marketing activities for cryptocurrency projects. Operating with restricted marketing avenues can make it a challenge for blockchain startups to properly reach their target markets. Luckily, ICO influencer advertising brings a viable and often better return on investment when properly executed compared to traditional marketing outlets.
Today we present the brief ICO influencer marketing purchase guide. Hopefully, with this guide, you feel empowered to launch an influencer marketing campaign for your ICO project. This includes a shortlist of key points any marketer should consider when launching an influencer campaign.
If you are looking into influencer marketing already, remember that traditional cornerstones of marketing should be applied here as well including split testing landing pages and other aspects of the campaign such as highlighting your company’s value proposition to the audience.
With that said, let us dive right in.
ICO Influencer Marketing: The Basics
The influencer marketplace can offer a wonderful return on investment despite challenges for businesses hoping to track their return on their marketing efforts. With that in mind, here are a handful of easy tricks to ensure you get the most out of your influencer marketing efforts.
1. Choose the Right Platform
YouTube, Instagram, Podcasts, and the many other marketing avenues online today each offer pros and cons depending upon which platform you choose to go with. You want to consider your target audience when selecting a platform. Older audiences do better on older platforms such as Facebook or podcasts, while younger audiences often spend more time on Snapchat and Instagram.
2. Utilize Link Tracking and Proper Analytics
Understanding your data offers powerful insights into the customer’s behavior. With that said, if you are going to be launching an influencer marketing campaign, proper marketing tracking software can open a world of insights for your business to be more efficient and ensure you get the best return on investment.
3. Be Transparent
While consumers are steering clear away from traditional advertisements, when it comes to influencer marketing, consumers are 40% more likely to interact with a brand’s influencer marketing posts when the ad offers consumers transparency about being an advertisement. With this in mind, there is often no need to try to mask your influencer ads as organic. If you do try to mask the advertisement, potential customers may be turned away by the devious approach. So, try to be sincere and transparent, especially with influencer marketing.
4. Keep it Simple & Remember the Basics
It’s always a good idea to optimize your marketing campaign at every step of the process for potential customers. With ICO influencer marketing, this means ensuring there are optimized landing pages for users to visit to quickly learn about your company’s value proposition. Furthermore, brands should focus on their marketing goals and select influencers which will best serve their end goal for new users.
5. Be Relevant
Studies suggest you should be more concerned with finding a proper value proposition and audience connection more so than focused on the number of followers an influencer has. 72% of brands utilizing influencer marketing put an emphasis on relevancy more so than reach. Use this rule as a general guideline to optimize your influencer marketing ad spend.
Hopefully, this shortlist of ICO influencer marketing tips helps empower your future marketing plans. Remember to put an emphasis on transparency and tracking tools to ensure you get the best return on investment for any influencer campaign your brand launches.
As cryptocurrency blockchain-based technologies continue to challenge old norms, we should expect the marketing and many other aspects of the business model to be operating towards the cutting edge of the industry. This means the best practices for marketing a crypto project often revolves around innovative marketing approaches, especially within the category of marketing.
Want to learn more about crypto marketing? Check out our weekly cryptocurrency marketing newsletter. It’s full of helpful, actionable tips and strategies to grow your brand in the crypto industry.
Coinbound is the leading cryptocurrency marketing agency. Coinbound has worked with major crypto brands like eToro, Cosmos, OKEx, ShapeShift, Voyager, and, CoinStats to boost brand growth through influencers, publishers, SEO, social media management, PPC, and paid advertising.