How to Set Up an NFT Discord Server | Full Guide

In 2022, NFTs are absolutely exploding in popularity. With Discord becoming the go-to place for NFT communities to exist, it is vital for every NFT community to have a Discord server set up. In this guide, we walk through everything you need to know about how to set up an NFT Discord server. Included are the top channels, categories, roles, and bots for NFT Discord servers.

Categories and Channels You’ll Need

The first step in creating your server is setting up the categories and channels. This is the skeleton of your server and how you set these up will largely influence the flow of your community’s ability to communicate with each other. Here are the best NFT channels you need in your Discord server.

Information

Channels that will be added to the information category will be purposed for sharing important knowledge with your community.

In this category, create the following channels:

Announcements

This channel is for official announcements from the team. This will be the fastest way to notify your community about important updates.

Roadmap

It is commonplace for NFT collections to have a roadmap outlining their intentions of how the future will look regarding the project. This channel is the place to lay out or at least link to a place where your community can find the project’s roadmap.

Official Links

This is the place to share all of your official links. Unfortunately, there is a lot of fraud in the NFT industry, this channel will direct your community to officially approved links so they can trust the sites they visit.

FAQs

As your community grows, you’ll need a place to answer commonly asked questions. This is the place for it. Common questions to list out and answer include:

  • Who is the team?
  • When will minting start?
  • How many NFTs will be minted?
  • Where can I find more information?
  • How can I become more involved in the project?

Community

This community category is where the bulk of communication will happen. All verified users will be allowed to participate in these chats and discuss the NFT project.

Within the Community category, the following channels should be created:

General

This will be the primary chat room for your community. This is an open forum for discussion and will be the most visited channel in your NFT server.

Buy and Sell

This channel will be used for the discussion of buying or selling NFTs in your collection. This can be considered the open market of your NFT collections sales, a place for buyers and sellers to come together to meet and transact. (Think the open pit of the New York Stock Exchange but for your NFTs)

Other Projects

This channel may seem counterintuitive. Why would you want your community to discuss other projects in your discord…right? Unfortunately, most NFT discord servers get joined by promoters of other projects. This channel tells them that they should keep their shilling to a specific channel. The beauty of discord is that individual channels can be muted so most users will mute this channel. Consider this the outlet that keeps the rest of your community focused on your NFTs.

Roles You’ll Need

Team

This Team role is for members of your team. It will grant full permissions to nearly everything.

Moderator

This role will be given to moderators hired to manage the community (for more help with this, contact Coinbound who has fantastic discord moderation services)

Bot

This role is to be given to bots once they are added to the chat. They should be given full permissions so that they can do their jobs effectively.

Member

This will be given to all members that join your server and complete verification that they are not a bot. This will allow verified members to see all the channels in the server.

NFT Discord Permissions

Once your roles are set up you can set permissions for each role. We recommend the following:

  • Team: Now that roles are set up, its time to put them to use. The team roles should be set to allow everything possible (unless there are members of the team that don’t need such permissions.
  • Moderator: This shoudl have read and write permissions in all channels but no ability to change channels and server settings.
  • Bots: Bots require all permissions to do their jobs. Make sure you only give this role to bots you have added to your server.
  • Member: Members should have the most restricted permissions. They shoud be read-only in all informational channels and only able to write messages in the channels under the “community” category.

Top NFT Discord Bot’s You’ll Need

MEE6 Bot

MEE6 bot is one of the most popular NFT discord bots. It adds tons of functionality to your server with features like:

  • Welcome messages
  • Reaction roles
  • Statistic channels
  • Leaderboards
  • Social Media integrations

Dyno Bot

Dyno Bot is very similar, if not a bit more limited, as MEE6 Bot. That said, it’s still the preferred choice for many popular NFT Discord servers.

Collab.Land

Collab.Land is a more advanced bot that allows users to link with Web3 blockchains like Ethereum. Many NFT Discord Servers use this to verify a server member holds a certain NFT (like a Bored Ape Yacht Club)

For more information on how to set up a discord server for NFTs, check out this video by Coinbound CEO Ty Smith:

Need help setting up your NFT Discord server or want to hire top NFT moderators? Contact Coinbound, the leading NFT marketing agency since 2018.

For more tips on NFT Marketing listen to Crypto Marketing with Ty Smith, the #1 Crypto Marketing Podcast.


Ty Smith

Ty Smith is the Founder and CEO of Coinbound, the leading Crypto and NFT marketing agency.

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