In recent years, NFTs have exploded in popularity. With Discord becoming the go-to place for NFT communities to exist, it is vital for every NFT community to have a Discord server set up. In this guide, we walk through everything you need to know about setting up an NFT Discord server. Included are the top channels, categories, roles, and bots for NFT Discord servers.
Categories and Channels You’ll Need
The first step in creating your server is setting up the categories and channels. This is the skeleton of your server and how you set these up will largely influence the flow of your community’s ability to communicate with each other. Here are the best NFT channels you need in your Discord server to get started.
Related Content: How to Market a NFT Project
Information
Channels that will be added to the information category will be purposed for sharing important knowledge with your community.
In this category, create the following channels:
Announcements
This channel is for official announcements from the team. This will be the fastest way to notify your community about important updates.
Roadmap
It is commonplace for NFT collections to have a roadmap outlining their intentions for the project’s future. This channel is the place to lay out or at least link to a place where your community can find the project’s roadmap.
Official Links
This is the place to share all of your official links. Unfortunately, there is a lot of fraud in the NFT industry, this channel will direct your community to officially approved links so they can trust the sites they visit.
FAQs
As your community grows, you’ll need a place to answer commonly asked questions. This is the place for it. Common questions to list out and answer include:
- Who is the team?
- When will minting start?
- How many NFTs will be minted?
- Where can I find more information?
- How can I become more involved in the project?
Community
This community category will be the hub of communication. All verified users will be allowed to participate in these chats and discuss the NFT project.
Within the Community category, the following channels should be created:
General
This will be the primary chat room for your community. This is an open forum for discussion and will be the most visited channel in your NFT server.
Buy and Sell
This channel will be used for the discussion of buying or selling NFTs in your collection. This can be considered the open market of your NFT collections sales, a place for buyers and sellers to come together to meet and transact. (Think the open pit of the New York Stock Exchange but for your NFTs)
Other Projects
This channel may seem counterintuitive. Why would you want your community to discuss other projects in your discord…right? Unfortunately, most NFT discord servers get joined by promoters of other projects. This channel tells them that they should keep their shilling to a specific channel. The beauty of discord is that individual channels can be muted so most users will mute this channel. Consider this the outlet that keeps the rest of your community focused on your NFTs.
Roles You’ll Need
Team
This Team role is for members of your team. It will grant full permissions to nearly everything.
Moderator
This role will be given to moderators hired to manage the community (for more help with this, contact Coinbound who has fantastic discord moderation services)
Bot
This role is to be given to bots once they are added to the chat. They should be given full permission so that they can do their jobs effectively.
Member
This will be given to all members who join your server and complete verification that they are not bots. Verified members will then be able to see all the channels on the server.
NFT Discord Permissions
Once your roles are set up you can set permissions for each role. We recommend the following:
- Team: Now that roles are set up, it’s time to use them. The team roles should be set to allow everything possible (unless there are team members who don’t need such permissions).
- Moderator: This should have read and write permissions in all channels but no ability to change channels and server settings.
- Bots: Bots require all permissions to do their jobs. Make sure you only give this role to bots you have added to your server.
- Member: Members should have the most restricted permissions. They shoud be read-only in all informational channels and only able to write messages in the channels under the “community” category.
Top NFT Discord Bots You’ll Need
MEE6 Bot
MEE6 bot is one of the most popular NFT discord bots. It adds tons of functionality to your server with features like:
- Welcome messages
- Reaction roles
- Statistic channels
- Leaderboards
- Social Media integrations
Dyno Bot
Dyno Bot is very similar, if not a bit more limited, as MEE6 Bot. That said, it’s still the preferred choice for many popular NFT Discord servers.
Collab.Land
Collab.Land is a more advanced bot that allows users to link with Web3 blockchains like Ethereum. Many NFT Discord Servers use this to verify a server member holds a certain NFT (like a Bored Ape Yacht Club)
For more information on how to set up a discord server for NFTs, check out this video by Coinbound CEO Ty Smith:
NFT Discord Server Set Up FAQs
According to Coinbound’s Community Management Expert, NFT, and crypto projects should allocate at least 1 moderator per 1000 server members
An experienced community manager can set up a discord server in approximately 4 hours. Beginners should allow at least 8 hours to set up their server.
Need help setting up your NFT Discord server or want to hire top NFT moderators? Contact Coinbound, the leading NFT marketing agency since 2018.
For more tips on NFT Marketing listen to Crypto Marketing with Ty Smith, the #1 Web3 Marketing Podcast or browse the Ultimate NFT Marketing Guide.
