Top Niche Marketing Agencies (Guide by Niche)

When you are looking to grow your company, most often, it makes sense to work with a niche marketing agency that understands your industry in-depth.

But first…

What is a Niche Marketing Agency?

A niche marketing agency is a marketing company that helps companies within a specific niche grow. Usually, this is via acquiring more users, spreading brand awareness, or running advertising campaigns. Many companies choose niche marketing agencies over generalized agencies because niche agencies have more specific and relevant knowledge and experience marketing similar companies.

Top Niche Marketing Agencies

Web3, Crypto, NFT, and Blockchain


Coinbound is the most well-known Web3 marketing agency. They have worked with the crypto industry’s biggest names like MetaMask, eToro, Nexo, Voyager, Cosmos, and more. Coinbound’s Web3 marketing expertise is commonly featured in places like CoinTelegraph, Decrypt, Blockworks, and Forbes.

They also host the most popular podcast about web3 marketing which has an accompanying YouTube channel.

Past Clients:

  • MetaMask
  • eToro
  • Cosmos
  • OKcoin
  • Tron
  • Cosmos
  • Voyager


  • Media planning and buying
  • Public Relations
  • Community Management
  • Influencer Marketing


X10 is a Russian crypto agency with several years of focusing fully on crypto, NFTs, and blockchain.


CryptoPR is a niche agency focused on crypto. They specialize primarily in paid press releases and sponsored articles on blockchain websites.


Backbone Media

Backbone Media is one of the leading niche marketing agencies with a focus on the outdoor industry. They have worked with really cool companies like Yeti and Osprey to help boost growth. The Backbone Media team is based in Colorado.

Past Clients:

  • Yeti
  • Osprey
  • Tincup Whiskey


  • Media planning and buying
  • Public Relations
  • Affiliate marketing
  • Marketing strategy

Foghorn Labs

This Portland-based team has incredibly outdoor-industry marketing experience. Foghorn Labs is a great choice for outdoorsman companies looking to sell more products online by boosting their presence regarding SEO, social media, and e-commerce optimizations.

Past Clients:

  • Leatherman
  • Black Diamond
  • Toad & Co.


  • SEO
  • Social media advertising
  • ECommerce optimization

Food & Beverage

The Food Group

The Food Group has been around for a while. Like..since 1968 a while. These guys are the pros if you are looking to grow awareness for a food or drink brand.

Past Clients:

  • Tabasco
  • SaltWorks
  • Mondelez


  • Public Relations
  • Social media advertising
  • Paid advertising
  • Branding
Crypto Marketing Agencies 101 | Everything You NEED to Know for Web3