The outdoor industry is unlike most others. The industry has unique customers and challenges. As such, growing a brand in the outdoor space, whether it’s fishing, hunting, surfing, snowboarding, or other, requires working with an agency that understands the outdoor space. Here are the top outdoor industry marketing agencies this year.
Backbone Media
Based in Colorado, Backbone Media is one of the leading agencies in the outdoor industry. They have worked with clients like YETI and Osprey and offer a variety of growth services specific to growing outdoor brands.
Past Clients:
- Yeti
- Osprey
- Tincup Whiskey
Services:
- Media planning and buying
- Public Relations
- Affiliate marketing
- Marketing strategy
Team Size: 100-150
Foghorn Labs
Foghorn Labs is a Portland-based team with deep experience with marketing for outdoor brands. They primarily offer data-based marketing tactics like SEO and paid advertising. With popular brands like Leatherman on their roster, they are certainly worth checking out.
Past Clients:
- Leatherman
- Black Diamond
- Toad & Co.
Services:
- SEO
- Social media advertising
- ECommerce optimization
Team Size: 11-20
Stone Road Media
Stone Road Media is a media agency focused on the outdoor industry. The Pennslyvania-based agency offers a huge variety of services for outdoor brands.
Past Clients:
- Bone Collector
- Fuji Film
- Morrell Targets
- Outdoor Channel
- Vanguard
Services:
- Web development
- Social media marketing
- Paid social advertising
- Out of Home advertising
- Public Relations
Team Size: 20-50
Origin Outside
Origin Outside is another great agency for outdoor brands. Origin focuses mostly on storytelling and brand building, making them a useful tool for brands who need help in that important department.
Past Clients:
- L.L. Bean
- Whistler Canada
- Vail
- Lululemon
Services:
- Branding
- Storytelling
Team Size: 25-50
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