Top Outdoor Industry Marketing Agencies | 2022 Guide

The outdoor industry is unlike most others. The industry has unique customers and challenges. As such, growing a brand in the outdoor space, whether it’s fishing, hunting, surfing, snowboarding, or other, requires working with an agency that understands the outdoor space. Here are the top outdoor industry marketing agencies this year.

Backbone Media

Based in Colorado, Backbone Media is one of the leading agencies in the outdoor industry. They have worked with clients like YETI and Osprey and offer a variety of growth services specific to growing outdoor brands.

Past Clients:

  • Yeti
  • Osprey
  • Tincup Whiskey


  • Media planning and buying
  • Public Relations
  • Affiliate marketing
  • Marketing strategy

Team Size: 100-150

Foghorn Labs

Foghorn Labs Screenshot

Foghorn Labs is a Portland-based team with deep experience with marketing for outdoor brands. They primarily offer data-based marketing tactics like SEO and paid advertising. With popular brands like Leatherman on their roster, they are certainly worth checking out.

Past Clients:

  • Leatherman
  • Black Diamond
  • Toad & Co.


  • SEO
  • Social media advertising
  • ECommerce optimization

Team Size: 11-20

Stone Road Media

Stone Road Media Screenshot

Stone Road Media is a media agency focused on the outdoor industry. The Pennslyvania-based agency offers a huge variety of services for outdoor brands.

Past Clients:

  • Bone Collector
  • Fuji Film
  • Morrell Targets
  • Outdoor Channel
  • Vanguard


  • Web development
  • Social media marketing
  • Paid social advertising
  • Out of Home advertising
  • Public Relations

Team Size: 20-50

Origin Outside

Origin Outside is another great agency for outdoor brands. Origin focuses mostly on storytelling and brand building, making them a useful tool for brands who need help in that important department.

Past Clients:

  • L.L. Bean
  • Whistler Canada
  • Vail
  • Lululemon


  • Branding
  • Storytelling

Team Size: 25-50

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Ty Smith

Ty Smith is the Founder and CEO of Coinbound, the leading Crypto, NFT and Web3 marketing agency. In his free time, he enjoys surfing and learning new marketing tricks.

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