How Crypto Brands Can Write A Perfect Email Subject Line

Email marketing for cryptocurrency businesses is a wonderful blending of two worlds. Despite cryptocurrency marketing being a relatively new field, email marketing has been around since the advent of the email itself.

Did you know that, on average, brands earn $32 in revenue for every $1 spent on email marketing? Such a high ROI makes it an important strategy for any budget-limited crypto team.

So, how can current cryptocurrency organizations take advantage of this highly effective form of digital outreach?

Having the perfect email subject line of course!

When sending an email to a lead, customer, or client, the first thing they will see is your email subject line. So here we’re going to teach you how to make sure your crypto business has a perfect subject line to ensure your open rate is well-above industry standard!

Drop the capitalization

It’s a common habit to capitalize every word in your subject line, similar to how you would format the title of an article header.

But research shows this isn’t the way to go.

In fact, studies on the subject revealed that emails that contained lower case subjects were opened 35% more times than when capitalized!

…and pretty please NEVER capitalize every letter. That’s just annoying and is a strong indicator of spam.

KISS (Keep it short stupid!)

Studies have also shown that email open rate levels are higher when the subject line text is 30 characters or less.

This is becoming especially true now that 61.9% of all emails are opened on mobile devices which show less of the subject’s content.

A lower case opening line with a short, few-word message makes messages appear much more personal. This brings us to our next point.

Let’s get personal

Personalization in an email subject line goes a long way.

No one wants to feel like they are being mass targeted and research agrees.

Email marketing-enabled CRMs like Hubspot make doing this easy. Contact records like names, birthdays, phone numbers, and emails can easily be kept in one central database and then inserted in outgoing emails at scale.

The next time you write that mass email be sure to make it personalized!

Coinbound Influencer Marketing Ad

This is about them, not you

Marketers agree emails should be about the recipient, not the sender.

With every time you contact a potential client, be sure you are providing value. The first step in that is letting them know you recognize their needs.

Rather than write subject lines like this:

  • HUGE SALE
  • We just made a new hire!

Try something like this:

  • Improve your crypto twitter account’s following with these tools
  • We’d love to help you with cryptocurrency accounting

No one likes someone that only talks about themselves, email marketing is no different.

Don’t be afraid to use those emojis ?????

Yup, you read that right. Emojis are becoming more common in business emails every year. Studies show that 54% of brands found that adding emojis to their subject lines increased open and click-through rates. Another study shows that in a test where participants received some emails including emojis and others not, the participants reported higher rates of memory of the ones the had emojis. Cool right!?

Wrapping it up

It’s clear that both cryptocurrencies and email marketing are here to stay. Low costs and high ROI should put email marketing at the top of the list for cryptocurrency marketers.

For a full breakdown of everything you need to know about cryptocurrency marketing take a look at our comprehensive guide.


About Coinbound

Coinbound is a leading cryptocurrency marketing agency. Coinbound has worked with major crypto brands like eToro, OKEx, ShapeShift, and Coinmine to boost brand growth through influencers, publishers, SEO, and paid advertising.

Crypto Marketing Show Ad
5 Comments
  • 바카라사이트
    3:33 AM, October 2019

    everything flows quite naturally. The greeting, the complement, the added value…you ask the thoughtful question because it’s something you truly want to know the answer to!
    I am a blogger who left the scene for a while, and now I’m back, and ready to make some new connections. I will most definitely be checking out your site!

  • 카지노사이트
    3:39 AM, October 2019

    This excellent, super comprehensive post could not have come at a better time for me, thank you!
    Great day! I could have sworn I’ve been to this blog previously however in the wake of perusing a portion of the posts I understood it’s unfamiliar to me. In any case, I’m unquestionably happy I discovered it and I’ll be bookmarking and inquiring regularly!

  • 카지노
    3:47 AM, October 2019

    Great and Unique topic! Thanks for sharing this article. it is really helpful for blog commenting.
    Thank you! I’m really glad you enjoyed it. Did you have a favorite tip or suggestion? Anything new that jumped out at you?

  • 바카라사이트추천
    3:51 AM, October 2019

    Spectacular post my friend, you really did give us ALL the scoop on how to stand out through commenting. I’ve been telling my readers this for years.
    I love this post. And you’re right, so many people say “Leave comments!” but no one tells you HOW. I get comments on mine that are just “Nice article”, which is nice validation, but I much prefer getting questions because it shows the commenter actually read the post

Leave a Reply

Your email address will not be published.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound
Cart Overview