PR Newswire vs Business Wire – A Comprehensive Comparison

PR Newswire vs Business Wire: Both are valuable marketing options, but how do they compare when it comes down to price and features?

If wanting to share press releases with the media for your Web3 project to gain coverage, it’s crucial to distribute them effectively.

When considering using press release distribution services, you may already know the two most well-known options: PR Newswire vs Business Wire.

Need help determining which distribution method to turn to? Let’s compare both options to see what sets them apart. 

Cision PR Newswire

Everything About a PR Newswire 

First, let’s dig into what a PR newswire is to fully grasp what it is and how it can help you. 

A PR Newswire is a press release distribution service that assists businesses, organizations, and individuals by sending press releases and other news announcements to the media and audiences.

Public relations professionals write press releases to inform the media and other stakeholders about a particular event, product, service, or additional development. PR Newswire then distributes these press releases and news announcements through its networks and partnerships with other media outlets, making them available through its website and other online platforms.

What Is Business Wire? 

Business Wire is a news distribution service like PR Newswire. However, it’s used by businesses, organizations, and individuals to distribute press releases and other news announcements to the media and other audiences.

Business Wire distributes news releases through its personal networks and partnerships with other media outlets, making them available through its website and other online platforms.

PR Newswire vs. Business Wire – Average Prices

There are many benefits of both a PR Newswire and a Business Wire, making it a difficult choice when deciding on which one to invest in for promotional and marketing purposes. 

To help you make up your mind, here are the average prices: PR Newswire vs Business Wire:

PR Newswire (National Basic)

  • Basic price: $800 per release, around 400 words 
  • Each additional 100 words: $245 
  • Membership: $195 
  • Logo attachment: $495
  • Multimedia attachment: $325

Business Wire (National Basic)

  • Basic price: $760 per release, around 400 words 
  • Each additional 100 words: $0 
  • Membership: $0
  • Logo attachment: $0 
  • Multimedia attachment: $425

As you can see, PR Newswire is typically more expensive than business wire. First, however, it’s essential to consider which newswire is more feature-rich.

PR Newswire vs. Business Wire – Feature Differences 

Compared to other providers on the market, both wire services offer powerful press release distribution possibilities.

PR Newswire and Businesswire let you target media outlets on a local, national, or global scale. In addition, targeting options are advanced, giving you the flexibility to help your press release reach more relevant outlets. 

For further information, here is what sets them apart:

PR Newswire

  • Included outlets/digital networks: More than 5,800 (US)
  • Words included: 400 
  • Links included: 1 for every 100 words
  • Amount of journalist subscribers: 39,000 
  • Targeting options: Demographics, language, location, industry, audience interest
  • Available industries: 60
  • Proofreading services: Yes
  • Social media distribution: Yes
  • Support: Phone and email 
  • Analytics and reporting: Yes

Businesswire

  • Included outlets/digital networks: 100,000 (worldwide) 
  • Words included: 400 
  • Links included: Unlimited 
  • Amount of journalist subscribers: 92,000  
  • Targeting options: Demographics, graphics market, industry niche, platforms, languages
  • Available industries: 140
  • Proofreading services: Yes
  • Social media distribution: Yes
  • Support: Phone and email 
  • Analytics and reporting: Yes

However, spreading your news to the world does not have to be as expensive as you may initially think. Apart from these services, there are two other ways to go: find a press release distribution service, or reach out to media outlets with your news.

Conclusion – Coinbound’s Marketing Services

As you can see, the above marketing choices can get confusing and expensive. Coinbound is another fantastic option. The company is a well-respected Web3 marketing agency specializing in crypto PR and earned media support.

They have established strong relationships with leading crypto publications and can distribute crypto PR releases effectively.

Coinbound offers support for companies seeking organic business distribution through earned media efforts in addition to its PR services.

By speaking to a Coinbound team member directly, you can decide how many words you would like your PR campaign to be, discuss potential ideas, and choose how feature-rich the campaign should be while coming up with a reasonable price suiting both parties. The marketing agency also has an NFT news website, NFT Lately, which can potentially promote your Web3 product, providing it fits its criteria.  Having a PR published on a top crypto site is a great option getting your news out quickly – check it out.

Crypto Marketing Agencies 101 | Everything You NEED to Know for Web3