Crypto Marketing with Ty Smith
The Top 3 Social Media Channels for NFT Marketing 2022 | Ep 59
About this episode
Ty Smith breaks down the three social platforms that matter most for NFT marketing in 2022. He ranks them by where NFT communities actually spend time and where projects get the best return on effort.
Twitter takes the top spot, built out with NFT verification features and functioning as the default network for NFT holders to communicate and network. Instagram comes in second: reach is lower than Twitter, but it remains the largest social platform overall and still carries strong NFT content worth building a presence around. TikTok rounds out the list as a wildcard that can drive viral reach for NFT content if the targeting and content are dialed in.
Ty closes by pointing listeners to Coinbound's blog for guides on top accounts to follow across these platforms for both marketing and research purposes.
Key takeaways
- Prioritize Twitter first for NFT marketing since it has built-in NFT verification and is where the community networks.
- Use Twitter to recruit clients, employees, and collaborators, not just to post content.
- Set up an Instagram page and populate it with NFT content even though organic reach is lower than Twitter.
- Don't ignore Instagram just because reach is down, it still has the largest overall user base.
- Test TikTok for NFT content if you can nail audience targeting, since it can go viral faster than other platforms.
- Check coinbound.io/blog for guides on top accounts to follow for NFT marketing research.
Questions this episode answers
What is the best social media platform for NFT marketing?
Twitter is the top platform for NFT marketing. It has built NFT verification features and become the default place where NFT holders and communities communicate, network, and share ideas.
Should NFT projects use Instagram?
Yes. Organic reach is lower than Twitter, but Instagram is still the largest social media platform overall and has a lot of NFT content, so Ty recommends running a page with regular content.
Is TikTok worth it for NFT marketing?
Yes, if you can target your audience and content well. TikTok can drive viral reach for NFT content faster than most other platforms, even though it's polarizing.
Where can I find more NFT marketing content or account recommendations?
Coinbound has published guides on top accounts to follow and other NFT and crypto marketing content on their blog at coinbound.io/blog.
Full transcriptShow
Ty Smith0:05
What is up, guys? Welcome back to another episode of the Crypto Marketing Show. I am Ty Smith, founder and CEO of crypto marketing agency Coinbound. Today, we are going through the top three social media channels for NFT marketing. So, these are the top channels where the NFT community lives, breathes, spends their time, puts their eyeballs, and where you want to be when you are marketing your NFT project. So, number one, biggest one for sure is Twitter. Twitter is basically the main platform for social media for NFTs. It has, even Twitter has NFT verification for NFTs.
Ty Smith0:42
They have built out a platform that is super friendly to NFT users, holders, the whole NFT community has really kind of came around Twitter as like the de facto place to communicate and share ideas and network. We, as an NFT agency, have recruited a number of clients, employees, friends, all through Twitter. And it's a great place to build a community and spend some time on your NFT marketing.
Ty Smith1:54
Number two is Instagram. So, Instagram, organic reach tends to be a little bit lower on Instagram than it will on something like Twitter. But it is a place that has tons of eyeballs still. It's still the number one social media platform. And there is tons of great NFT content on there. And that is something that you should include if you are going to market your NFTs. I do recommend having an Instagram page and populating it with some content.
Ty Smith2:19
Number three is TikTok. Love it or hate it, TikTok is still massively popular. It does have the ability to make content go viral at a rate that few other platforms can. And if you can key in your audience really well and your content really well, you can get massive reach on TikTok with NFT content. So, we put together a ton of guides on like the top accounts that we find valuable for marketing purposes and just for following purposes. So, check that out on the website. Go to coinbound.io/blog. Tons of tons of crypto and NFT marketing content. And that will be it for today. Be sure to subscribe and download this podcast, and we will catch you on the next one.
