7 Things to Set Up Before Any Web3 Marketing Campaign

Last Updated: April 10, 2024

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The world of Web3 marketing is constantly evolving, and staying ahead of the curve can be challenging. Before launching any marketing campaign, it’s essential to have a solid foundation in place.

Here are the top 7 things you should set up before marketing your Web3 company:

Top Things to Set Up Before You Start Web3 Marketing

Google Analytics

Google Analytics

Google Analytics is an essential solution if you’re looking for a powerful tool to track your website’s traffic and understand your users’ behavior. This 100% free tool lets you quickly analyze your website’s performance and gather valuable insights into your visitors’ demographics, interests, and online behavior.

By monitoring where your visitors are coming from and which pages they visit, you can identify which marketing channels drive the most traffic to your site and optimize your marketing strategy accordingly.

In addition, Google Analytics provides detailed data about your visitors’ behavior, such as the average time spent on your site, the bounce rate, and the conversion rate. This data can help you identify areas for improvement and make data-driven decisions to increase your website’s engagement and conversions.


This is a powerful tool for researching keywords, analyzing your competition, and tracking your search engine rankings. With SEMRush, you can identify opportunities to improve your SEO and gain a competitive edge.

For Web3 marketers, SEMrush is particularly important because the crypto and blockchain space is becoming increasingly competitive, and SEO is becoming increasingly more challenging with the best data.

With SEMrush, Web3 marketers can better understand their target audience, identify trending keywords and topics, optimize their content for search engines, and track their performance over time.

Google Tag Manager

If you plan to include tracking pixels or third-party analytics tools, Google Tag Manager is a must. This free tool allows you to easily add tracking codes to your website without having to change the code directly.

With Google Tag Manager, you can keep your website organized and ensure accurate tracking.

Also, if you pay your developers by the hour, you might save some money using GTM.

Twitter (or X) Account

In the context of Web3, Twitter plays an essential role in connecting people and communities. Twitter is the go-to platform for the crypto industry to share thoughts, ideas, and experiences with others.

Twitter is also a great platform for developers and entrepreneurs to share updates on their Web3 projects and build a following for themselves and their brands. And, yes, unfortunately, you should splurge on the $9/month premium. (It really helps with reach).

Content Management System (CMS)

A CMS like WordPress or Drupal provides an easy-to-use interface that allows you to create, edit, and manage your website content without technical knowledge. With a CMS, you can add new pages, upload images and videos, create forms, and much more, all with just a few clicks.

This saves you time and effort and ensures that your website stays up-to-date with the latest information.

Moreover, a CMS allows you to organize your website content in a structured manner. You can create categories and tags to group related content, making it easier for your visitors to navigate your website. This feature is especially important for Web3 companies that offer complex products and services, as it helps them present their offerings clearly and concisely.

Email Marketing Tool

Email marketing continues to be one of the most cost-effective and efficient channels for businesses to reach their target audience. In fact, according to a report by Campaign Monitor, email marketing has an average ROI of 4400%, meaning for every $1 spent on email marketing, businesses can expect an average return of $44.

Furthermore, a study by Radicati Group found that there are over 4 billion email users worldwide, which is expected to grow to 4.48 billion by the end of 2024. This means that if your business is not utilizing email marketing, you could miss out on a huge potential audience.

Using an email marketing tool like Mailchimp or Constant Contact can make creating and sending newsletters and promotional emails much more accessible. These tools offer features such as customizable templates, automated campaigns, and detailed analytics to help you track your email campaign’s success.

By regularly sending emails to your customers, you can keep them updated on your latest products, services, and promotions. This helps build brand loyalty and can ultimately lead to increased intimacy with your audience.

A Community Management Platform

It’s expected that every Web3 project has an active Telegram or Discord, and building a community around your Web3 company is crucial for success. A community management tool like Discord or Telegram can help you engage with your audience, answer questions, and build customer relationships. By fostering a strong community, you can create a loyal customer base and drive growth for your project.

Wrap Up

In summary, these 7 things are essential for any Web3 marketer looking to launch a successful marketing campaign.

Setting up these tools and platforms before launching your campaign allows you to gather valuable data, connect with your audience, and build a strong foundation for growth.

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