Top Web3 Marketing Influencers

The Internet is undergoing massive changes. Its latest iteration, Web 3.0, aims to leverage artificial intelligence (AI), machine learning, blockchain technology, and edge computing to build an open, permissionless, trustless, transparent, and decentralized Internet. With that being said, it is no wonder many Web3 marketing influencers are coming out of the woodwork.

As a Web3 enthusiast, one of the best ways to stay up-to-date with this accelerating evolution is via influencers. Some of the best influencers to know all that is going on in the world of Web3 include:

Vitalik Buterin: The co-founder of Ethereum, which is the base of DeFi and NFTs

Jack Dorsey: A vocal crypto proponent of Bitcoin who is building a decentralized version of Twitter

Elon Musk: His love for crypto, more specifically meme coins like Dogecoin, is unhidden from his 100.5 million followers

Changpeng Zhao: He is the CEO and co-founder of Binance, the world’s most popular crypto exchange 

Punk6529: He is one of the most notable voices in the Web3 space, aiming to seize the meme of production

A marketer can reach out to Web3 marketing influencers and onboard the best names to get high value for a project. 

In Web3, Web3 marketing influencers are candidates to help projects and brands build trust with the public. Recently, crypto exchange FTX onboarded Tom Brady and Gisele Bündchen to take their brand to the masses. Another example is Blockfolio teaming up with Barstool, Dave Portnoy, and Trevor Lawrence.

Most recently, leading exchange Binance announced its partnership with the TikTok celebrity Khaby Lame who has 142 million followers on the platform, to increase awareness of Web3, just days after onboarding football legend Cristiano Ronaldo.

Let’s look at the top Web3 marketing influencers who regularly share relevant content with their substantial number of followers.

Relevant Content: What is Web 3.0? | The Next Wave of Internet Explained

Ty Smith 

Ty Smith speaking about NFT Marketing at NFT NYC (see full speech)

Ty Smith is the CEO and founder of Coinbound, a Web3 marketing agency that has helped crypto brands like MetaMask, eToro, Nexo, Cosmos, Tron, and OKCoin grow. He has 21.8K followers on Twitter, where he comments on the market state and shares insight into the future of the internet, Web 3.0.

Ty Smith

Smith also hosts a podcast called “Crypto Marketing with Ty Smith,” where he shares his vast knowledge of crypto, Web3, and marketing. 

Gary Vaynerchuck


The CEO of media company VaynerMedia is very vocal about NFTs and is also invested in the space. In 2021, Gary Vee released his own NFT project called VeeFriends, which was a ticket to VeeCon, a multi-day conference on Web3 that held panels with artists, CEOs, NFT creators, investors, and marketers. 

Vee has over 3 million followers on Twitter, where he regularly shares his views on Web3, NFTs, and the metaverse. He often hosts NFT giveaways for those who haven’t joined this trend. Vee is also active on YouTube, where he has 3.9 million subscribers.

Recently, he was named the 10th most influential person in the Fortune list of the Top 50 Influential people in the NFT industry. 

Anthony Pompliano

Known for his The Pomp Podcast, where he talks with notable people working in the web3, blockchain, and the crypto space, Anthony Pompliano has amassed 1.6 million followers on Twitter and 395k subscribers on YouTube.

He has also appeared on news channels like CNBC and CNN, where he shares his opinion on the latest happenings in space. 

Ultimate Web3 Networking HACK for 2022! | Meet Crypto Execs

Benjamin Cowen

Benjamin Cowen takes an academic approach to what’s happening in the crypto and blockchain space. He uses his science/engineering/programmatic background to provide information and help the community better understand the sector.

Cowen is present on multiple platforms, including Twitter, where he has 677k followers, and YouTube, which has 756k subscribers, along with Reddit and Telegram.

The Crypto Dog

The STEM Ph.D. dropout, according to his Twitter bio, “The Crypto Dog,” is an active Twitter personality. He is an early Bitcoin adopter who started investing in cryptocurrency in 2011.

The Crypto Dog is intentionally pseudonymous and believes a government-issued identity isn’t necessary for Web3.

He has more than 745k followers on Twitter, where he makes market commentary and shares his views on other related topics. 

Relevant Content: Top Web3 YouTube Influencers | Best Accounts in 2022


The social media brand name for Christopher Jaszczynski, MMCrypto, has over 1 million followers on Twitter. Meanwhile, his YouTube channel, which talks about cryptocurrency and blockchain-related topics, has over half a million subscribers.

Jaszczynski is also a co-founder of the MMCrypto company, which looks for the next best initial coin offering (ICO) and helps its customers make crypto investment decisions.

Ben Armstrong

Ben BitBoy

This cryptocurrency enthusiast and content creator have 860k followers on Twitter and 1.45 million subscribers on YouTube. Since starting in early 2018, his YouTube channel has garnered a total of more than 200 million views.

From the latest crypto news and project reviews to cryptocurrency trading advice, he shares different aspects of the market with the community, which he calls the BitSquad. 

Ian Balina

Ian Balina

The founder and CEO of data-driven cryptocurrency investment research platform Token Metrics has amassed a following of 143.5k on Twitter. The crypto investor, advisor, and evangelist also have a YouTube channel, which he started in 2014, to cover cryptocurrencies.

EllioTrades Crypto

The brainchild of Elliot Wainman, who started in crypto as a co-founder of an NFT platform, EllioTrades Crypto is a YouTube channel for all things Web3.

He publishes weekly content covering concepts like trading and minting NFTs for his over 585k subscribers and has positioned himself as one of the most informative crypto influencers on YouTube.


This is an Instagram account run by an anonymous team of crypto enthusiasts with over 650k followers. They cover a range of topics related to cryptocurrency, including NFTs.


Another account on Instagram dedicated to crypto, NFTs, and the metaverse is Cryptonary. They have amassed half a million followers who are entertained and educated regularly on market trends, metaverse development, and NFT minting. 

Coin Bureau 

This one is a YouTube-based Web3 influencer with an audience of more than 2 million subscribers. The channel is managed by a host named “Guy,” who consistently releases informative and exciting content on crypto and Web3. “Guy” also shares content on Twitter with his 705k followers. 

Relevant Content: Top Web3 Twitter Influencers to Follow in 2022 | Full Guide

Wrapping Up

As blockchain, crypto, NFTs, DeFi, GameFi, and metaverse continue to gain traction, Web3 will see more innovation and bring better products and services for users.

So, to prepare for this future and help a Web3 project stand out, these popular personalities can help navigate the fast-paced and complicated space and gain traction.

Not to mention, with the continued exponential growth of social media platforms, influencer marketing will only become more important to the marketing mix for Web3 companies.

Crypto Marketing Agencies 101 | Everything You NEED to Know for Web3