User acquisition in Web3 gets tougher every quarter. Wallets and exchanges rely on reach, but reach alone doesn’t grow TVL or activate users. They need users who install, complete KYC, deposit funds, and trade. But restrictions on paid ads, growing skeptics, and competition for deposits make finding quality users harder.
If you’re leading growth or marketing for a crypto product, these are the agencies specialized in optimizing for performance under platform restrictions, attribution gaps, and changing user behavior. Each entry outlines the agency’s strengths, the channels they operate in, the KPIs they target, and why they’re effective at growing actual usage.
What This List Helps You Do
- Identify which marketing agencies actually specialize in crypto-native acquisition, not just tech or finance.
- Match agency strengths to your Web3 product’s stage and budget—whether you’re testing or scaling.
- Evaluate based on performance data: install-to-KYC conversion, CAC by channel, and post-deposit retention.
7 Web3 User Acquisition Agencies You Should Know
Coinbound – Full-stack growth for Web3 brands
Coinbound is one of the earliest and most established crypto marketing agencies focused on user acquisition. They help wallets, exchanges, and dApps drive installs, KYC, and funded users through performance-led campaigns across influencers, paid media, and content. Their strength is combining deep industry experience with a clear focus on CAC and retention metrics.
- Focus areas: wallets, exchanges, tokens, dApps
- Channels used: influencer marketing, paid search, crypto PR, content
- Conversion metrics: installs, KYC completions, funded accounts
- Notable clients: MetaMask, eToro, Nexo, Cosmos, Immutable
- Why it stands out: The team brings performance discipline to channels that usually lack it, especially influencer marketing. Their campaigns are built around CAC, retention, and post-KYC actions, not vanity reach. They’ve scaled acquisition for some of the most-used wallets and exchanges in the space.
Serotonin – Strategy to execution for Web3 growth
Serotonin combines brand development with tactical execution, making it well-suited for teams that need support across messaging, product marketing, and actual user growth.
- Focus areas: wallets, infrastructure, NFT platforms
- Channels used: PR, paid media, content, product marketing
- Conversion metrics: installs, platform activity, user retention
- Notable clients: Alchemy, Dapper Labs
- Why it stands out: Built by crypto operators for crypto teams—good fit for projects that need both positioning and performance.
Kryptonite – Paid media with brand firepower
Kryptonite is a Web3 marketing agency that brings traditional brand campaign energy into Web3 launches, combining creative excellence with media buying that drives action, not just aesthetics.
- Focus areas: NFT launches, IDOs, Web3 activations
- Channels used: YouTube, paid search, affiliates, branded partnerships
- Conversion metrics: token purchases, wallet funding, account creation
- Notable clients: Coca-Cola, Red Bull, Pokémon IPs
- Why it stands out: Applies high-end creative and paid media muscle to Web3 launches with a focus on tangible user actions.
MarketAcross – Performance PR with conversion goals
MarketAcross works with exchanges and token projects to drive user growth through media and influencer coverage that’s tied to platform-level KPIs. They’re known for securing high-impact placements across major crypto publications and pairing them with acquisition-focused CTAs.
- Focus areas: token launches, exchanges, protocols
- Channels used: global PR, SEO content, influencer syndication
- Conversion metrics: sign-ups, TVL, liquidity contribution
- Notable clients: Polygon, Polkadot, eToro, Bitstamp
- Why it stands out: Deep relationships in crypto media plus performance mindset—campaigns are tracked and optimized for usage, not coverage.
Mooning – UGC-led acquisition for mobile-first crypto
Mooning is built for speed and volume in mobile-native funnels. They deploy creator content at scale with a focus on triggering installs and onboarding flows.
- Focus areas: mobile wallets, metaverse, NFT apps
- Channels used: TikTok, Instagram Reels, Reddit
- Conversion metrics: installs, onboarding completions
Notable clients: emerging NFT and mobile-native crypto brands - Why it stands out: Strong creative operations built for short-form video—fast content cycles built to drive app installs and onboarding events.
Reblonde – Crypto PR with performance depth
Reblonde is a tech PR agency with deep crypto experience and a growing focus on performance. Good for products that need visibility tied to measurable user behavior.
- Focus areas: exchanges, wallets, fintech-crypto crossovers
- Channels used: PR, social media ads, sponsored campaigns
- Conversion metrics: swaps, sign-ups, KYC
- Notable clients: Nexo, Ledger
- Why it stands out: Combines traditional media expertise with metrics-focused funnel planning—solid option for crypto teams that want PR to drive measurable outcomes.
GrowthChain – Pilot campaigns with real feedback loops
GrowthChain is ideal for early-stage teams looking to test what actually converts. They focus on low-risk, high-learning acquisition pilots and iterate based on what moves users through activation.
- Focus areas: DeFi platforms, DEXs, early-stage tokens
- Channels used: Reddit, Twitter ads, micro-influencers
- Conversion metrics: token acquisition, liquidity adds, app installs
- Notable clients: stealth and pre-launch Web3 startups
- Why it stands out: Focused on testing before scaling—runs tightly tracked pilots to prove ROI before full rollout.
How to Choose a Crypto User Acquisition Agency That Fits Your Growth Model
- Be clear on your real metric. Is the goal to increase TVL, drive funded wallets, or push through first swaps? Agencies can only deliver if they know exactly what you’re measuring.
Pick based on where you are.- Early-stage products need agencies that can test fast, run small-budget pilots, and report actual conversion data (Mooning, GrowthChain).
- Post-product-market fit needs scale—teams that already know what CAC should look like and can deliver users at volume (Coinbound, MarketAcross).
- Check how they report. You want breakdowns by channel: CAC, KYC conversion, deposit behavior, and retention—not vague reach numbers or blended metrics. If they can’t show that, move on.
What Works in Web3 User Acquisition Right Now
Most top-of-funnel tactics from Web2 fall apart in crypto. Ad restrictions, user skepticism, and poor attribution mean you need channels that attract intent and drive tracked action—not passive awareness. Here’s what’s actually working for teams acquiring users in wallets, exchanges, and DeFi apps:
- Paid search + Reddit: High intent and active comparison behavior—users already looking to onboard.
- Creator-driven short video: TikTok and Reels still deliver high install rates if content is fast, clear, and tracked.
- Influencer acquisition funnels: Deeper platforms like YouTube and podcasts move users to sign-up or deposit with tracked links.
- Cross-platform retargeting: Crypto retargeting remains fragmented—agencies that bridge Web2 and native traffic have the edge.
What Good Reporting Looks Like
Expect clean, actionable reporting that shows:
- CAC by channel—not aggregate averages
- Install → KYC → deposit conversion tracking
- 30- and 90-day retention for funded users
- Channel-specific attribution using UTMs, Posthog, Mixpanel, or Hyros
If the agency can’t provide funnel analytics and retention breakdowns, they can’t help you scale.
Final Recommendation
Don’t pick an agency based on name-dropping or pitch decks. Look at their execution model, reporting, and what user actions they’ve actually delivered. Align with an agency that can optimize for your real north star metric. If they’ve helped other teams grow funded accounts, swaps, or long-term wallet usage—and they can prove it—they’re worth your time.
