When it comes time to spread the word about your new NFT launch, you may want to explore publishing a press release. NFT press releases are official company communications that notify the public about an upcoming sale, new feature announcement, or another important business event.
This guide will cover everything you need to know about NFT press releases and how to handle them.
Key Takeaways
- A well-structured NFT press release should clearly state the announcement, its significance, company details, and contact information.
- Make sure your NFT news gets to the right media sites and journalists by using press release distribution services or reaching out to them directly.
- You can reach the right people by publishing on NFT-specific sites like NFT Lately and NFT Evening.
- It usually costs between $500 and $2,000 to publish an NFT press release, based on how it is sent out.
- If you’d rather not write or send out the news release yourself, you might want to hire a company that specializes in NFT marketing.
How do I write an NFT press release?
Writing the press release is often the most daunting part of NFT marketing. Not everyone is a skilled writer or enjoys writing what are typically rather dry written documents.
Fortunately, press releases for NFTs are often quite formulaic.
NFT press releases should include the following components:
- State the announcement
- A press release is about announcing something. The beginning of the PR is your place to do so. Plainly state what your press release is about, such as a new NFT launch or a partnership with a prominent NFT marketplace. Explain the key businesses and stakeholders involved in the news.
- Explain the significance of the announcement
- Why is this important? What value does this announcement create? Explain to your readers why the content of this announcement is meaningful and worthy of their attention, particularly if it serves to promote an NFT collection that offers unique value in the space or marks a significant milestone in creating an NFT collection.
- About the company
- A section about each company featured in the press release should be near the bottom and include 3-5 sentences about its work.
- Contact information
- In this section be sure to include information regarding how readers can contact your business. Most businesses list an email address from their PR or marketing department.
NFT Press Release Examples
Here is an example of a press release written by Chainlink. In this example, Chainlink announces the integration of its VRF feature with BountyBlok’s engagement platform. You can find more NFT press releases here.
Want someone to write your press release for you?
If you don’t want to write your own press releases, you may want to hire an NFT marketing agency that specializes in this.
Where to publish your NFT press releases?
When you distribute a press release, you get your NFT launch statement seen by the right people. Once your NFT PR is written, it’s time to have it published. You can either send the news release directly to media outlets that cover NFTs, crypto, or tech, or you can use a service that has already built ties with many media outlets and platforms.
Direct Outreach
Here are the top 3 sites to publish an NFT press release:
You can have your PR published on these sites by contacting them or by reaching out directly to a journalist who covers NFTs and crypto. Most of these sites have an editorial email address or media kit with contact information in the footer of their website. Once you contact them, they will discuss pricing.
NFT Press Release Distribution
You can make your life a bit easier by using any of the top crypto PR distribution services which will automatically get your news guaranteed coverage on leading Web3 news sites. When you use a distribution service, the NFT press release is often syndicated across multiple platforms, including news aggregators, blogs, and sometimes even search engines. One great example of press release distribution platforms in the crypto and NFT world is Coinscribble. The platform is backed by guarantee of coverage from platforms like CoinMarketCap, CoinTelegraph, CryptoDaily, and CoinCodex and offers same-day distribution and strategic media planning.
How much does an NFT PR cost to publish?
Most Web3 press releases cost between $500 and $2,000 to publish.
How else can I advertise NFTs?
If you want to get more buyers, collectors, or investors in your NFT project, you may want to contact Coinbound. Coinbound is the leading marketing agency for NFT projects. Since 2018, Coinbound has helped sell out many NFT collections, generating millions of dollars in total sales.
Where can I learn more about writing and distributing NFT press releases?
This video should help:
