NFT influencer marketing is a new and exciting way for businesses to promote their non-fungible tokens (NFTs) to a wider audience. By partnering with influencers who have a large following on social media, businesses can tap into the power of these individuals to raise awareness about their NFTs and generate interest in them.
But what exactly are NFTs, and why are they gaining so much attention? In this blog post, we’ll explore the top NFT marketing agencies, how NFT influencer marketing works, and everything you should know before hiring a firm to help promote your NFTs.
Top NFT Influencer Marketing Agencies
Coinbound
Coinbound is likely the most well-known NFT marketing agency with a strong focus on influencer marketing. This team has helped some of the most successful Web3 brands utilize influencers. Coinbound has managed campaigns for companies like MetaMask, eToro, and more. Additionally, using influencers, Coinbound has helped a number of popular NFT projects sell out their collections within hours.
Beyond the initial sale, Coinbound has a number of services that will help with projects looking to both build and sustain growth post-mint as well.
Coinbound has been named “Best NFT Marketing Agency” by media like Influencer Marketing Hub, NFT Evening, NFT Lately, and Cryptonews.
Pricing: Contact for pricing
Location: New York
Past Clients:
- MetaMask
- eToro
- Voyager
- Litecoin
- Cosmos
- Wilder World
- Generative Dungeons
- E11even Miami’s Captain’s Club
- Nexo
AppDupe
AppDupe is an NFT-focused marketing and development firm with a large variety of marketing services available for NFT companies, including influencer marketing.
AppDupe’s India-based team is a good option for marketing teams looking for a more low-cost and international option for their NFT growth plan. AppDupe’s influencer network includes creators from YouTube, Twitter, TikTok, and more.
Pricing: Contact for pricing
Location: India
Past Clients:
- WazirX
- Microbuddies
- The Franklin Mint
X10
X10 Agency is an NFT influencer marketing agency that has a network across nearly all channels that NFT audiences visit. Beyond just influencer marketing, X10 Agency offers NFT marketing services that include Community Management, NFT design, paid marketing, shilling, and project collaborations.
X10 has been featured as a leading NFT agency on Hackernoon.
Pricing: Contact for pricing
Location: Russia
Past Clients:
- Lux Metaverse
- Killabears
- Polkafantasy
- Hacken.ai
Token Minds
Token Minds is an Asia-based team that helps NFT projects grow via influencer marketing, community management, strategy, and more. The team has helped both NFT projects and token sales find success with international audiences and claims to have helped clients collectively raise $175M in sales.
Pricing: Starting at $2,999
Location: Singapore
Past Clients:
- Birdchain
- Remme
- Ebakus
- True Play
- Crypto Blades
What Is NFT Influencer Marketing?
NFT influencer marketing is a type of marketing strategy that involves using influencers to promote non-fungible tokens. Influencers are individuals with a large following on social media who have the ability to influence the purchasing decisions of their followers. In the case of NFT influencer marketing, the influencers would use their platform to promote the unique qualities of a particular NFT and encourage their followers to purchase it.
This type of marketing can be effective in raising awareness about NFTs and generating interest in the technology. Influencers have a large and engaged following, which means they can reach a wide audience and promote the unique features of NFTs to potential buyers. By partnering with influencers, businesses can tap into their expertise and credibility to promote their NFTs and drive sales.
Benefits of NFT Influencer Marketing
There are several potential benefits to using NFT influencer marketing to promote non-fungible tokens. Some of the key benefits include:
Increased awareness and interest in NFTs
NFT influencer marketing can help raise awareness and generate interest in NFTs among a wider audience. By partnering with influencers who have a large and engaged following, businesses can promote their NFTs to a large number of potential buyers. This can help increase interest and drive sales.
Access to a targeted audience
Influencers have a large and engaged following, which means businesses can use NFT influencer marketing to access a targeted audience of potential buyers. By partnering with influencers who are interested in NFTs or who have a following in the relevant industry, businesses can promote their NFTs to a highly targeted audience and increase their chances of success.
Increased credibility
Influencers have a high level of credibility with their followers, which means that their recommendations are often trusted and valued. By partnering with influencers to promote their NFTs, businesses can leverage this credibility and increase the chances that their NFTs will be purchased.
Better engagement and interaction with customers
NFT influencer marketing allows businesses to engage with their customers in a more personal and interactive way. By partnering with influencers and using their platforms to promote their NFTs, businesses can engage with their customers and generate more interest in their products. This can help build stronger relationships with customers and drive more sales.
The Challenges of Influencer Marketing for NFTs
While there are many potential benefits to using NFT influencer marketing, there are also some potential drawbacks to consider. Some of the key drawbacks include:
High cost
NFT influencer marketing can be expensive, especially for businesses that are just starting out or that have a limited budget. Influencers often charge a high fee for promoting products, which can be a significant expense for businesses.
Difficulty finding the right influencers
It can be difficult for businesses to find the right influencers to partner with. Not all influencers are interested in NFTs, and not all influencers have a following that is relevant to the industry. This can make it difficult for businesses to find the right influencers to work with, which can limit the effectiveness of their NFT influencer marketing efforts.
Potential for fraud
There is a potential for fraud in the NFT market, as it is relatively new and still evolving. There have been instances of people creating fake or bottled accounts that appear to have large followings with NFT audiences that are, in fact, not effective marketing strategies.
Working with new influencers that you don’t have a prior relationship with can make you more susceptible to NFT influencer fraud.
Working with an NFT marketing agency can help reduce the likelihood of this happening since they typically have strong relationships and a history of working with reputable accounts.
Overall, NFT influencer marketing can be a powerful and effective way for businesses to promote their NFTs to a wider audience. By partnering with influencers who have a large and engaged following, businesses can tap into their expertise and credibility to promote their NFTs and drive sales. However, businesses need to be aware of the potential drawbacks of this approach and take steps to minimize the risks.
What is an NFT Influencer Marketing Agency?
An NFT Influencer Marketing agency is a marketing company that specializes in helping NFT-focused companies put together and execute campaigns that leverage popular personalities on social media. NFT influencer agencies typically work most intimately with social media creators on TikTok, YouTube, and Twitter.
How Much Do NFT Influencer Marketing Agencies Cost?
NFT influencer marketing agency fees range based on the experience of the firm, quality and quantity of influencers used, and the goals of a campaign. Typically, you should expect to pay at least $10,000 per month for a quality NFT influencer agency.
How to Choose the Best NFT Influencer Agency?
Choosing an NFT Influencer marketing agency can be an overwhelming task. When it comes time to make a decision, following the below framework will help you narrow down your choices to an agency and team that fits your needs and goals.
Case Studies
When it comes to vetting any marketing agency, case studies are typically what will most quickly differentiate a quality agency from a less-quality one. An agency should be able to walk you through previous clients and how their campaigns performed.
Understand, many agencies may be under non-disclosure agreements and, therefore, can’t always discuss specific client results or metrics.
Quality of Clients
While it isn’t the absolute only factor to decide on, an agency having quality clients that you’ve actually heard of is a great sign. Typically, large companies have very intense due diligence processes and, as such, choosing an agency you are considering is a sign they got the stamp of approval from managers at that company.
That said, a newer or smaller agency without an extensive track record can still offer quality results.
NFT-Specific Experience
The NFT marketing space is incredibly different from more traditional marketing spaces. As such, when vetting an NFT influencer marketing agency, ask them about their experience with NFT-related clients, specifically.
NFTs are often confusing to people that aren’t Web3-native and, as such, traditional marketing teams may struggle with the concepts and audiences you will be after.
Location
Location is an important factor for those that are restricted to specific working hours. Choosing an agency that is far outside of your working hours may make communication more difficult. Additionally, language barriers could make the coordination of a campaign incredibly difficult.
That said, most NFT influencer agencies work with global clientele and are experienced working with teams across the globe.
Questions to Ask an NFT Influencer Marketing Agency
- Do you have case studies?
- What type of data will you report?
- How will we measure the success of the campaign?
- Are you exclusively focused on the NFT space?
- How familiar are you with NFTs?
- Does your team own any NFTs?
- Who are some of your past clients that are similar to my business?
