Non-fungible tokens are a relatively new space in crypto, and the NFT scene is booming. Instead of owning a piece of art and letting it sit in your living room where nobody will ever see it, now you can prove to the world you own it.
The space gained a lot of traction since late 2020, and is only getting stronger. Since NFT is a niche within blockchain and crypto, most agencies can’t execute good marketing campaigns. With that being said, here’s a list of the best NFT marketing agencies that can. All of them have extensive experience in the crypto space.
What is NFT Marketing?
NFT marketing is the process of using a select set of marketing strategies that are specifically designed to attract NFT buyers, collectors, investors, and community members. The most common NFT marketing strategies include:
- Social Media Marketing
- Influencer Marketing
- PR
- Content Marketing
- Community Management
Why is NFT Marketing Important?
NFT (non-fungible token) marketing is important because it allows creators and artists to sell unique, one-of-a-kind digital assets, such as art, collectibles, and other digital items using a collection of strategies specifically designed to sell NFTs.
Oftentimes, creators find NFT marketing to be the most difficult part of the creation process because of the constantly changing audience, technologies, and tactics. Because of this, NFT companies tend to use marketing agencies rather than attempt to run the marketing themselves.
Why Use an NFT Marketing Agency Instead of a Traditional Firm?
NFT marketing is an incredibly complex and quickly evolving industry. As such, agencies that don’t fully focus on NFT marketing will often have trouble delivering quality results for their clients. Often, this is due to traditional firms using marketing strategies that don’t work on a Web3/NFT audience.
Best NFT Marketing Agencies
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Coinbound
Coinbound is the most well-known digital marketing agency for NFT companies. The company has been in the industry for longer than any other NFT agency, and they have relationships with many of the biggest publishers and influencers in the industry and have refined the go-to-market strategy needed to make it in today’s world of NFTs.
Coinbound has been awarded “Best NFT Marketing Agency” by media including NFT Evening, Cryptonews, NFT Lately, Influencer Marketing Hub, and more.
They can assist NFT brands with discord setup and management, NFT influencer marketing, media buying, and more. The agency has earned a reputation for delivering great campaigns that achieve an excellent ROI.
Coinbound helped their client Generative Dungeons sell out their NFT collection and secure over 2600 ETH in trading volume in the first 24 hours of sale.
Coinbound has an entire service suite for marketing NFT companies and a list of case studies that include selling out multiple NFT projects in less than an hour.
Services:
- NFT Influencer Marketing
- Web3 PR
- Community Management
- Social Media Management and Marketing
- SEO
Past Clients:
- MetaMask
- ImmutableX
- Wilder World
- Generative Dungeons
- eToro
- Nexo
- Cosmos
- Voyager
- God’s Unchained
Headquarters: New York
Pricing: Contact for Pricing
Want to learn about NFT Marketing? Check out Coinbound’s Founder, Ty Smith’s recent Crypto Marketing Podcast episode on NFT Influencer Marketing.
X10
X10 is a well-known agency for crypto companies. They offer a ton of great options for NFT projects looking to advertise and promote their products. They want to become the go-to source for companies interested in crypto marketing, and it’s a great option for NFTs. They work with many publishers and some very well-known brands including Timecoin, Ternio, and DaoBet.
Services:
- Community Building
- PR
- Shilling
- NFT Project Collabs
Past Clients:
- Lux Metaverse
- Bored.AI
- Polkafantasy
- Killabears
- Legendao
Headquarters: Russia
No Rug Agency
No Rug Agency is an NFT-specialized marketing firm that has been involved in a number of successful NFT projects.
Services:
- NFT Influencer Marketing
- NFT Development
- Community Growth
Past Clients:
- Bricktopians
- Samurai Cats
- Evolved Camels
Headquarters: Indonesia
Blockchain PR
Blockchain PR is a growth marketing agency focused on press releases, sponsored content, and social media posts. Their specialty is getting the word out about your brand through major publications, and would be perfect for most early-stage NFT companies. Past customers include NEM, Wings, and Trade.io.
They’ve also worked with several conferences which makes sense given their specialty. At the end of the day, their job is to promote their clients’ company, and they’ve used this exact strategy for several years.
Services:
- NFT PR & Public Relations
- NFT Press Releases
- Social Media Marketing
Past Clients:
- World Crypto Economic Forum
- Blockchain at Berkley
- NEM
- Trade.io
Headquarters: San Francisco
MelrosePR
Melrose PR is a PR agency specializing in NFTs. They are based in California and have worked with dozens of Web3 firms. Having been founded in 2012, Melrose PR was one of the first PR agencies to focus on the Web, crypto, blockchain, and NFT marketing space.
Services:
- PR & Public Relations
Past Clients:
- Civic
- Decent Labs
- Moonbeam
- Swan Bitcoin
Headquarters: Los Angeles
Coinscribble
Coinscribble is a PR release distribution service for NFT companies. They have relationships with top Web3 and NFT media and can get your story published on top NFT and crypto news sites quickly and inexpensively.
Some publishers in the Coinscibble network include the following:
- Benzinga
- CoinMarketCap
- CoinTelegraph
- NFT Lately
- NFT Evening
- Yahoo Finance
- Cryptonews
Services:
- NFT Press Release Distribution
Past Clients:
- Tron
- Voyager
Headquarters: Los Angeles
Pricing: Starting at $1,399
CryptoPR
CryptoPR is an NFT agency that focuses primarily on issuing press releases on crypto sites. They are based in Russia.
Services:
- Press Releases
- NFT Shilling
- Influencer Marketing
Past Clients:
- Student Coin
- Paybis
- Cryptopia
- ArbiSmart
Headquarters: Russia
Questions to Ask an NFT Marketing Agency
Before hiring an agency for your NFT marketing, here are some questions to ask:
- What is your experience with NFTs?
- Have you successfully sold out an NFT project before?
- What types of strategies do you specialize in?
- How well does your team understand Web3?
- How does your pricing work?
How to Promote Your NFT (Top Strategies)
Promoting your NFTs isn’t the most simple thing to do in today’s noisy world. However, it is entirely possible. Here are some of the best strategies to promote your NFTs. For more info, check our ultimate NFT marketing guide.
Influencer Marketing
Collaborating with influencers is a fantastic and quick way to get new buyers to your NFTs. Here are top NFT influencers you should know.
Press Releases
Writing and distributing press releases is a tried and true way of spreading the word about your NFTs fast.
Tons of NFT news sites make it easy to post an article to their site so that their readers can read about your upcoming launch.
Here’s everything you want to know about how to write and publish NFT press releases.
Leverage a crypto PR release service to get your press release out quickly.
Discord Communities
Discord Marketing for NFTs can be done in two main ways. One way is by contacting the top NFT communities on Discord and paying for coverage. If you are building your own community you should be aware that it may take time and money to draw large crowds if you don’t already have a large community on other platforms.
If you wish to leverage the size of an existing community, community owners are often open to paid advertising opportunities.
Related Content: How to Find Crypto Discord Mods & How to Set up an NFT Discord Server.
Media Buying for NFTs
Agencies like Coinbound can help with building a robust NFT media buying strategy. By working with a well-known NFT marketing agency, you can ensure you are using trusted media outlets that deliver strong results.
Some places they might recommend buying ads:
- NFT Newsletters
- NFT News Sites
- Ads with NFT Influencers
Wrapping Up: The Best NFT Marketing Agencies
There are several agencies on the list, but some are definitely a cut above the others. An agency like Coinbound has worked with some of the biggest crypto companies in the space and has years of experience working with every type of crypto project including NFTs.
Are you looking for NFT marketing services? Reach out to Coinbound, the leading cryptocurrency marketing agency. Coinbound has helped grow top crypto brands like MetaMask, Cosmos, eToro, and more.
