Reasons why beehiiv, Medium, HubSpot, MailerLite, and MailChimp are fantastic Substack alternatives
Although the newsletter platform Substack helps when joining a hub of writers, publishing simple publications (without the bells and whistles), and promoting content accessible on multiple platforms—including mobile apps—many Substack alternatives consist of additional tools for more valuable perks.
Substack – Yay or Nay?
Substack took the world of content by storm in 2018, becoming an alternative to traditional social media channels for writers to promote themselves and their work. In addition, the platform allows anyone to create a newsletter for their content and build a community.
Although, the platform doesn’t come trouble-free. Compared to others, the main issue with the platform is that it charges users to access their work.
Another familiar issue writers face is that they can quickly build an audience of people on Substack, but keeping an audience interested takes a lot of work.
The only way to keep an audience engaged on Substack is to hammer out new content constantly—so they remember who you are and what your brand stands for.
This isn’t the case with other newsletter platforms.
Related Content: Why Crypto Companies Should Have an Email Newsletter
Advantageous Newsletter Platforms – Extra Perks
Just because Substack is one of the most popular newsletter platforms, it doesn’t mean it is the best.
If you already rely on using Substack to reach your target market and receive payments through subscriptions, here are some Substack alternatives worth making the switch for:
beehiiv
Similarly to Substack, beehiv is excellent for joining an ecosystem of writers and quickly publishing content in exchange for subscription payments.
beehiv’s top assets include:
- All-in-one solutions for website, email, data analytics, and growth tools.
- Content-focused publications and newsletters.
- Audience ownership.
- Affordable flat-rate prices that grow companies and creators.
- An enterprise-level solution for all involved.
Check out this article, “Beehiiv Review: The Platform for Newsletter Bussiness,” for more information about how the platform can help you reach more customers to get more bang for your buck.
Medium
Medium has become a widely used platform–especially in the world of Web3–for creators to publish their work and gain a following via its blogging and newsletter feature.
The platform is excellent for bringing attention to writers who are only starting their content careers and well-renowned media publications. It is easy to use, and no web design experience is necessary.
On the other hand, creators who post on Medium and create newsletters can receive payments through a partner program that pays depending on popularity and high demand.
The best thing about the newsletter is that you can instantly send your content to your subscribers for continuous engagements at no cost, unlike Substack, which takes a fee of 10% for paid subscriptions.
Although, one of the downsides of Medium is that, from an SEO standpoint, if your newsletter and blog posts are successful, it’s not you that benefits. Rather, Medium takes the credit.
HubSpot
If you are familiar with marketing, the likelihood of hearing of HubSot is high. The platform is an attractive Substack alternative if you utilize the platform’s full-stack software to focus on all components of your business.
The interface of the platform is simple but effective. Additionally, when utilized for sales and marketing, it’s incredibly straightforward to create newsletters using its CMS. HubSpot supplies you with all the content data necessary for making wiser decisions when publishing content.
As part of its marketing strategy, it has its own automation software for small-to-enterprise businesses.
MailerLite
Similarly to the above, MailerLite is another Substack alternative that is incredibly powerful. The platform can assist you in creating, marketing, and tracking conversions from your email while helping you build a strong community of readers and fans.
MailerLit gives a software framework without coding, thanks to analytics, automation, pop-ups, and more.
Many writers enjoy using MailerLite because it’s stylish, easy to use, and gives detailed analytics to help you make wiser business decisions for content going for
One of the most significant downsides of MailerLite is that it is not freely accessible, costing $10 per month (depending on the features you require).
To earn well from the platform, you also need to put the time, effort, and money into it.
MailChimp
Last but not least, MailChimp is another all-in-one platform ideal for marketing small businesses.
The platform empowers millions of global customers to grow their businesses through award-winning, innovative marketing technologies for boosting inspiring content.
One of the downsides of Mailchimp is that it is only free for users with less than 2,000 subscribers. Once over the given amount, users pay a fee to reach 10,000 customers per month.
Nevertheless, it is exceptionally straightforward to use. It is excellent for upgrading e-commerce emails with real-time and issues behavior-based data, advanced analytics, and marketing tools in just minutes.
The Final Say
The above Substack alternatives mentioned have advantages, styles, analytics, data perks, and more. However, some are arguably better than others.
At Coinbound, we like to use MailChimp for our email marketing needs because it is easily accessible, free of charge, and provides fantastic data and analytics tools.
beehiiv is also used for our sister site, NFT Lately, and boy, have we noticed the benefits since recently switching over:
With an open rate of 47.17% and continuous growth of active subscribers without the need of paid ads, we are not complaining. Now we know what we are doing, it’s only going to go up from here.
Unsure of how to best market your brand, why not leave it in the hands of professionals like ourselves and watch your fan base skyrocket in numbers?