Reaching a milestone of 21 years in recruitment and networking, the famed Microsoft subsidiary LinkedIn is stepping into the future, launching an abundance of AI-driven features to enhance recruitment, marketing, job searching, education, and sales segments for its 900 million plus users.
Continuously adapting to innovative trends and user needs, LinkedIn — which notched an impressive $15 billion in revenue last year — has been introducing AI technology behind the scenes since 2018. Such advancements include AI-generated experiments involving job descriptions for recruiters and its more recently introduced automated messaging suggestions in March.
Now, the platform for professionals has utilized this cutting-edge technology further, tapping AI technology from Microsoft and OpenAI to catalyze a plethora of new business-friendly features.
LinkedIn’s New AI-Infused Features
One of LinkedIn’s recently launched standout AI additions is ‘Recruiter 2024’, which leverages generative AI technology to aid hiring managers with more robust search capabilities. Recruiters can create valid search strings to tailor candidate lists through the power of automated intelligence. Similarly to the traditional ChatGPT experience, natural language is easily used to make searches more efficient and intuitive.
Another notable feature includes its learning resource ‘AI-Infused LinkedIn Learning’, an AI chatbot that quickly provides valuable advice related to professional skills. Users can use the ‘Learning Coach’ to hunt through a library of educational resources, making searching for valuable insights and relevant work-related courses a breeze.
Marketers, on the other hand, will find its ‘Accelerate for Marketing’ AI tool useful for bolstering campaign management. This feature, however, only operates on LinkedIn, limiting its utility for marketing managers involved in multi-channel campaigns.
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LinkedIn’s recently launched technological advancements continue. Noticing the importance of internal sales, especially in the B2B domain, the platform also utilizes AI search functions that enable sales professionals to discover possible associates and easily foster relationships with potential clients.
Nonetheless, as LinkedIn continues to advance in this technological revolution, the platform confronts pivotal choices as to whether or not it should develop a self-sufficient language model of its own or continue harnessing Microsoft and OpenAI’s tech.
