Crypto Marketing with Ty Smith
Before You Start Marketing, Set Up These 5 Free Tools | Ep. 29
About this episode
Ty Smith and Kylie Low run through five free tools that need to be in place before any marketing campaign starts, whether the business is in crypto, cannabis, tech, or car sales. All five happen to be Google products: Google Analytics for tracking site traffic and visitor behavior, Google Search Console for monitoring organic search performance and keyword rankings, Google Data Studio for pulling multiple data sources into one visual dashboard, Google Optimize for running A/B tests on site elements, and Google Tag Manager for deploying and managing all the tracking code in one place.
The conversation gets specific about what each tool actually shows you, down to country and city level traffic in Analytics, keyword rankings in Search Console, and how Tag Manager reduces the need to hand code multiple snippets into a site. Ty shares a real example: an A/B test on Coinbound's own homepage header increased conversions ninefold, a result they say they never would have found without testing instead of relying on gut instinct.
The episode closes with a simple point: none of this costs money, and skipping it means making marketing decisions blind. Setting up these five tools first gives any founder or marketer the data needed to actually know what's working.
Key takeaways
- Set up Google Analytics before anything else to see how much traffic your site gets, where it comes from, and how visitors behave on it.
- Use Google Search Console to find which keywords bring people to your site and how well you rank for them, especially if you're doing SEO.
- Pull your data sources together in Google Data Studio to spot trends more easily than looking at each tool separately.
- Run A/B tests with Google Optimize on things like images, copy, or background color instead of guessing what converts better.
- Install Google Tag Manager early since it lets you deploy Analytics, Search Console, and Optimize through one or two lines of code instead of hand coding each one.
- Track events and pay-per-click conversions through Tag Manager to see which specific actions on your site are actually working.
- Test changes before assuming they work; a header change on Coinbound's own site increased conversions by nine times, a result gut instinct alone would have missed.
Questions this episode answers
What free tools should I set up before starting any marketing?
Ty and Kylie recommend five free tools: Google Analytics, Google Search Console, Google Data Studio, Google Optimize, and Google Tag Manager. These apply to any industry, not just crypto, and cover tracking traffic, organic search performance, data visualization, A/B testing, and code management.
What is the difference between Google Analytics and Google Search Console?
Google Analytics tracks overall site traffic and visitor behavior, showing things like country, city, and what people click on. Google Search Console focuses specifically on organic traffic from Google, showing which keywords people searched to find your site and how well you rank for them.
What does Google Data Studio do?
Google Data Studio is an aggregating platform that ties together data sources like Google Analytics, Google Search Console, and even Google Sheets. It presents that data visually, which makes it easier to spot trends.
How does Google Optimize help with A/B testing?
Google Optimize lets you test multiple versions of something on your site, like an image, copy, or background color, to see how each version affects conversions. Ty mentions that an A/B test on their own site's header increased conversions by nine times, a result they never would have found by guessing.
Why do I need Google Tag Manager?
Google Tag Manager is the tool that makes a lot of the other tracking possible. Instead of manually inserting separate lines of code for each tool, you add one or two lines of Tag Manager code to your site, then manage Analytics, Search Console, Optimize, and event tracking through it, which also helps analyze pay-per-click conversion rates.
Full transcriptShow
Ty Smith0:04
Welcome to another episode of the Crypto Marketing Show. I am Ty Daniel Smith.
Kylie Low0:07
And I'm Kylie Low.
Kylie Low0:08
And today we are discussing the five top free tools that you need to set up before you start doing any marketing. So, we will walk through five helpful tools you need for marketing and what they are used for.
Kylie Low0:08
And today we are discussing the five top free tools that you need to set up before you start doing any marketing. So we will walk through five helpful tools you need for marketing and what they are used for.
Ty Smith0:09
And today we are discussing the five top free tools that you need to set up before you start doing any marketing. So we will walk through five helpful tools you need for marketing and what they are used for. So regardless of what industry you're in, whether it is crypto, whether it's cannabis, whether it's technology, whether it's, I don't know, car sales, you need these five free tools if you're doing any kind of digital marketing. So let's get into it.
Ty Smith0:24
The first one is Google Analytics. This is probably the first tool you should set up in the process of setting up your website. It allows you to monitor the traffic of your site. You can see how much traffic you're getting, you can see where it's coming from, you can see how site visitors are behaving on your site, what they're clicking on, things like that. Super, super helpful. Really advanced, but for just the basics of marketing, it's not that complicated to set up.
Kylie Low1:09
You can get pretty specific, right, of where, where people are coming from? Like, like...
Ty Smith1:13
Yeah, you can see down to everything possible. You can see country, you can see city. There's, there's a lot of information in Google Analytics.
Ty Smith1:18
So, number two is Google Search Console. So, Google Search Console is also very similar to Analytics in terms of monitoring site traffic, but it's specific to organic traffic from Google, search engine traffic. So, you can see the keywords people are searching for before they find your site. You can see which web pages people are finding. If you're doing any kind of SEO, this is like the number one tool to see if it's working. And you can actually even see, based on which keyword you're ranking for, you can see how well you rank. So, you can see if you're in the top 10, first page, whatever it is. So, another super, super useful free tool.
Ty Smith2:12
Number three is another Google product, Google Data Studio. So, Google Data Studio is sort of an aggregating platform where you can tie a bunch of different data sources together and better analyze them in a more visually appealing way. It's really good for identifying trends. You can tie in things like Google Analytics, like Google Search Console, and even things like Google Sheets, which is great because you can put anything in Google Sheets.
Ty Smith2:30
Number four, Google Optimize. Google Optimize lets you run A/B tests, excuse me. A/B tests are testing multiple versions of something. So, if it's an image on your site or the copy on your site, whatever it is, background color, it lets you see how well people are converting based on different parameters. So, I say A/B test, there's also A/B/N test, which is just more than two versions of something.
Kylie Low3:14
And you've run an A/B test on our website, we've talked about.
Ty Smith3:16
Yeah, we run it constantly. Yeah, there's another episode we're going to be doing soon, which is based on an A/B test that we ran that actually showed, based on the header we put on the first page of our website, we increased conversions by nine times, which is actually crazy. And that's something you would never know just making such a small tweak. Yeah, absolutely, because otherwise you're making decisions based on just your gut. If you're never testing it, then you're not, you're not a marketer, you're just kind of a, I don't know what you are, but you're not savvy. Regardless of how smart you think you are in terms of copy, there's, you need to be testing it.
Ty Smith3:38
All right, so number five, the last one on our list is Google Tag Manager. So, Google Tag Manager is the tool that kind of makes a lot of this possible. So, the way a lot of these tools work is you will insert a line of code into the header or the footer or the body of your website, and that tells the browser to render certain tools like Analytics or Search Console onto the site. So, if you do Google Tag Manager, it's just one line of code you put into, I think it's two actually, one in the header, one in the body. And then you could add all different kinds of other code implementations, like Google Analytics, like Search Console, like Optimize, all of that we do through Google Tag Manager. You can also set up things like event tracking. So, you can assign different values to different events, and you can monitor that better through Google Tag Manager. And if you're doing any kind of pay-per-click advertising, that will let you analyze the conversion rate of different actions on your site, so you can see what's actually working in terms of marketing. So, that's another super, super important one.
Ty Smith4:46
That will conclude our list. Just to recap the top five free tools, which actually, I'm just realizing now, are all Google tools.
Kylie Low4:51
I was just going to say, it's not a coincidence that they're all Google tools.
Ty Smith4:53
Well, Google makes everything free and super powerful, so...
Kylie Low5:21
And Google basically runs the internet at this point, so their ability to analyze is top-notch, probably.
Ty Smith5:26
Yeah, so the top five free tools are Google Analytics, Google Search Console, Google Data Studio, Google Optimize, and Google Tag Manager. If you have any questions regarding these tools or how to set them up, just shoot us a message on our website or on social media, and we are happy to help.
Ty Smith5:36
If you found this episode valuable, please remember to rate, review, and recommend this podcast to your friends. These reviews go a very long way in terms of helping us continue to create content like this. That will be all for today, guys. Thank you for joining us, and we will catch you next time.
Kylie Low5:46
See you later!
