Even though Facebook, Google, and some of the other top dogs say that they’ve eased up their harsh restrictions on cryptocurrency ads, the gatekeeping is still evident. And with Facebook jumping into the cryptocurrency scene themselves, they might not be too keen on certain competitors advertising on their platform.
To beat these firewalls, you must reach your potential customers directly. But all social media platforms are not created equal. Some are crawling with crypto and blockchain activity and possess the exact users crypto marketers need to reach.
These are the top platforms to reach hungry investors and those who are curious about blockchain technology.
There’s always a ton of cryptocurrency-related action on Twitter. All of the top minds and influencers in the cryptocurrency space have twitter accounts. Following founders like Justin Sun, Vitalik Buterin, or Charles Hoskinson can give you first-hand insight and even direct responses from the most influential people that the blockchain scene has to offer. Millions of users are searching Twitter for crypto-related terms every day. Marketers can learn a lot from Twitter. Simply scrolling through search results will give you info directly from crypto users in the form of a never-ending stream of Tweets. Every marketer in the cryptosphere needs to check out crypto Twitter.
Medium
Medium is used by influencers, blockchain companies, and founders themselves to give users and investors specific and detailed info right from the horse’s mouth. To truly educate the public on processes and use cases, more than 280 characters will certainly be needed. Medium will come in handy to provide long-form content that is packed with information.
Blogging with Medium can give you a big boost because long-form content is known to net better scores in public reaction and it will help you show up near the top of search engine results.
Friendster.io
The Friendster.io social media platform is picking up momentum quickly. The team at Friendster has built a platform that rewards users for posting great content. They are engineering a tokenized economy that is centered around a social media community. One of the best parts of using this platform for marketing purposes is that the community of users is extremely crypto savvy. Friendster.io can help crypto marketers reach the exact base they are looking to speak to.
Steemit
Steemit is one of the first successful platforms to provide users with a way to earn tokens for the content they post. The best posts will have the chance to earn the most money. What’s more, is that users can earn for curating and upvoting premier content. You know you’ll be able to reach and connect with the correct base because the Steemit community actively uses cryptocurrency on a daily basis.
By using Reddit, marketers can directly connect with users and HODLers of basically any cryptocurrencies out there. Users convene in subreddits that are designed specifically for their niche discussions. Aside from being able to reach a specific crypto community in a pinpoint manner, more general crypto audiences can be found as well. Subreddits like r/cryptocurrency, r/blockchain, and r/cryptomarkets are followed by millions of blockchain fans.
Interested in learning more? Check out the Ultimate Guide to Cryptocurrency Marketing.
About Coinbound
Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.
