This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Seth Godin is one of the most respected and celebrated authors in the marketing space. He has inspired millions of readers and entrepreneurs through blog, online courses, and novels. Godin is the author of 18 international bestsellers and his works have been translated into 38 different languages. His 2018 novel, This is Marketing, is a game-changing approach to marketing, sales, and advertising. Godin states that the way to earn the attention and trust of an aligned audience is to deliver persistent, consistent, and frequent stories. Godin writes in a pacy, jargon-free pose, and his writing provides insight into why consumers make certain purchases and take certain actions.
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
Gary Vaynerchuk is a New York Times bestselling author and an expert on social media marketing. He is also known as one of the biggest investors and advocates in the NFT community. Vaynerchuk’s Jab, Jab, Jab, Right Hook is the quintessential blueprint for formulating the social media strategies and tactics. In the book, Vaynerchuk describes jabbing as patiently engaging with customers to build the relationships crucial to successful social media campaigns. A “right hook” is the next sale or campaign that is going to knock out the competition. Vaynerchuk outlines the winning combination of jabs and right hooks to win the day.
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The Age of Influence: The Power of Influencers to Elevate Your Brand, by Neal Schaffer
In The Age of Influence, social media marketing expert Neal Schaffer addresses the growing popularity of influencer marketing in online advertising. Schaffer gives an overview on how to identify, approach, and engage with the right influencers for a brand or project. The Age of Influence will help you determine what resources you should behind your marketing campaigns, and what tools are the best for determining ROI. This book is the definitive guide to our current marketing landscape, such as the declining viewership of television audiences, the rise of short-form, video-based content found on apps like TikTok, and the increasing usage of ad-blocking technology.
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Contagious, Why Things Catch On by Jonah Berger
In Contagious, Why Things Catch On, Wharton professor Jonah Berger draws upon his research to explain the six steps that make certain products or ideas contagious. Berger describes the six steps as: social currency, triggers, ease for emotion, public, practical value, and stories. Berger writes that content should have an ethical appeal, an emotional appeal, or a logical appeal. According to Berger, any successful marketer should have the ability to craft a compelling narrative and connect with audiences. Berger uses real-world examples, such as certain viral ads or videos, to further reinforce his points on what makes particular content go viral.
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Hooked: How to Build Habit-Forming Products – Nir Eyal
In Hooked: How to Build Habit-Forming Products, Stanford Graduate School of Business professor Nir Eyal examines why some products fail to garner attention and why others become viral. This question has plagued marketers for years, and it is fully answered by Eyal in this novel. Eyal introduces the Hooked Model, a four-step process that companies can use to boost customer habits. Through the Hooked Model, successful products can bring users back repeatedly through consecutive cycles, without having to depend much on costly advertising or aggressive messaging. Hooked provides practical insights to create user habits that stick as well as actionable steps to building products that people love.
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Traffic Secrets – Russel Brunson
Traffic Secrets was written to help websites reach out to the broadest amount of people with the products and services. As a $100 million entrepreneur and cofounder of the software company ClickFunnels, Brunson has the experience and insight when it comes to online marketing. Brunson does an excellent job at breaking down complex marketing solutions, and focuses on the platforms and methods that are the best for promotion. In addition to providing compelling stories and ancedotes, Brunson provides a step-by-step framework for generating traffic. Traffic Secrets is quintessential for an entrepreneur looking to grow their business and attract customers to their site.
Hacking Growth – Sean Ellis and Morgan Brown
Hacking Growth by Sean Ellis and Morgan Brown is an accessible and practical toolkit that teams and companies can use to increase their customer base and market share. Ellis and Brown’s Growth Hacking methodology has been studied and implemented by some of the hottest startups, as well as massive corporations. Hacking Growth is a step-by-step process towards growing your company and acquiring new customers. This book is a must-read for any marketer, entrepreneur, or innovator looking for cost-effective and data-driven results. The book also provides an extensive look into the Silicon Valley landscape, and how certain companies were able to succeed.
Influence, New and Expanded: The Psychology of Persuasion – Robert Cialdini
New York Times best-selling author Robert Cialdini explains the psychology behind influence and persuasion in this wildly popular international bestseller. Cialdini draws on memorable stories and case studies to further reinforce his theories on persuasion. Cialdini outlines the six types of persuasion in his novel: Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency. Utilizing the principles outlined by Cialdini in the novel will help you become a more skilled persuader, and will help you defend yourself against unethical persuaders as well. This book has earned rave reviews from other marketing professionals, many of whom consider it to be the quintessential book in the field.