Countless digital marketing trends have come and gone over the past few years. But social media influencers have proven among the most adaptable and resilient. Many marketers acknowledge the incredible benefits to be gained by working with these vital partners.
Nearly 90 percent of marketers rate influencers as highly effective. And a whopping 42 percent of marketers attribute their top ROI-generating outcomes to working with influencers.
The success of influencers persists across just about every industry, including cryptocurrency. A fine example of this is the cryptocurrency influencer Coin Bureau.
Over the past few years, Guy and the Coin Bureau team have come to dominate the cryptocurrency conversation. How? With pithy examinations of the latest and greatest in the digital financial industry.
What else do you need to know about Coin Bureau? Let’s take a closer look at his role as an influencer, his popularity with audiences, and how he’s bringing cryptocurrency mainstream.
Who Is Coin Bureau?
Coin Bureau (a.k.a. Guy) is a highly popular cryptocurrency influencer who has taken the internet by storm. He bills himself as the go-to informational portal for those interested in the digital currency universe. Guy makes a point of presenting unbiased views, meticulously researched by his team of crypto-analysts.
Not everyone agrees with Coin Bureau’s take on the crypto world. Just check out this Reddit thread to see what we mean. Nevertheless, far more people look to Guy for factual, reliable crypto and blockchain information.
These fans appreciate his deep dives into different crypto projects. For example, Guy boasts more than 119 podcasts available via Audible. Podcasts address a wide variety of topics themed around blockchain, cryptocurrencies, and decentralized finance.
You’ll also find handy advice regarding the latest tricks and tips crypto users thirst after. Guy covers current events related to non-fungible tokens (NFTs) and some of the most undervalued altcoins, too. These include assets such as Harmony.
When it’s all said and done, Guy has made a name for himself by providing an educational resource for navigating crypto markets.
How Popular Is Coin Bureau?
Despite the Reddit thread that disparages Coin Bureau, Guy enjoys incredible reach and popularity. For example, he has cultivated 17.2 thousand followers on his Instagram account @CoinBureau. And he’s got 616,000 subscribers on YouTube as of the writing of this article.
His YouTube channel, Coin Bureau, includes videos covering a wide variety of topics. Some of his most popular videos include a breakdown of the top DeFi picks, a review of REN, and a review of Chiliz.
Besides Instagram and YouTube, Coin Bureau has cultivated a large following on Twitter @coinbureau, where he has nearly 85,000 followers. Throughout the day, Guy posts current events from the crypto world with concise comments and insightful reflections.
He also chimes in with of-the-moment advice. In return, his followers interact, leaving hundreds of comments with each post.
Coin Bureau also has Facebook and LinkedIn accounts. But these have far fewer followers. For example, on Facebook, Coin Bureau has a little more than 2,000 followers. And on LinkedIn, he has 388 followers.
Coin Bureau’s Reach
It’s no accident that Coin Bureau is highly-visible (and discussed) on platforms such as Twitter and Reddit. After all, both of these social media channels are widely popular with crypto enthusiasts.
Reddit receives more than 1.5 billion views per month and is the fifth most popular site in America. What explains the draw of Reddit? The channel has strict rules and subreddit features that attract individuals who often prove interested in cryptos, too.
As for Twitter? This channel is the most mainstream social platform frequented by crypto and blockchain fans. For this reason, you could make the argument that one of Coin Bureau’s most influential platforms is ultimately Twitter.
Coin Bureau has strategically selected where he puts his energy and presence. This approach represents a vital aspect of his strategy for influencer marketing– to go where his audience is.
What’s So Appealing About Coin Bureau’s Content?
Why do people keep coming back to Coin Bureau for information about cryptocurrencies? Because the team’s content proves relevant, engaging, educational, and highly informative. It’s a winning combination.
What’s more, Guy is willing to go out on a limb, providing well-researched advice that goes against the grain. A fantastic example of this has been his recent posts and YouTube videos about the native asset of the Harmony blockchain.
But Guy does more than provide off-the-wall financial advice. He delves deeply into topics, presenting valuable material that could help his audience make money.
It’s fantastic content such as this that has people returning to his Twitter feed and YouTube account regularly. Although Twitter remains one of his most influential channels, he’s also killing it when it comes to YouTube.
How successful has Coin Bureau been on YouTube? At the end of 2019, CoinBureau earned the distinction of being the fastest-growing crypto channel on YouTube. Although YouTube isn’t as synonymous with crypto content as channels like Reddit or Twitter, it presents a unique opportunity.
Coin Bureau YouTube Successes
Historically, YouTube’s crypto channels suffered from large volumes of low-quality, irrelevant, boring, and misleading content. Instead of avoiding the platform for its initial lack of a robust crypto community, Coin Bureau’s team capitalized on the dearth of good material.
They took a stand against lousy content and soon came to dominate the platform in the crypto niche. Guy and his team of crypto-analysts have taken it to the next level when it comes to research.
They sift through endless white papers, social feeds, and project blog posts to make sure the information given to audience members proves helpful, accurate, and compelling.
The result? A more than 115 percent increase in views as people come to expect high-quality, focused video reviews that tackle crypto exchanges and projects. Coin Bureau’s videos are created in a professional studio (rather than a bedroom), and Guy presents information engagingly and dynamically.
But fans never have to worry about gimmicks with Coin Bureau. Guy and the team’s success formula proves simple. Provide easy-to-understand and no-nonsense video reviews, permitting cryptocurrrency knowledge to reach a wider, more mainstream audience.
Crypto Influencer Marketing
Coin Bureau is just one example of how influencer marketing and cryptocurrency can go hand-in-hand. If you want to make your crypto brand go viral, consider adding influencer marketing to your toolkit.
Wrapping Up: Influencers like Coin Bureau
Coin Bureau is just one example of how influencer marketing and cryptocurrency can go hand-in-hand. If you want to make your crypto brand go viral, consider adding influencer marketing to your toolkit.
But what if you don’t know where to start? Especially when it comes to promoting your company through an influencer like Coin Bureau? Check out our case studies to see what a professional crypto marketing firm can do for your brand.
Want help promoting your crypto project with Coin Bureau or a similar influencer? Reach out to Coinbound, the leading cryptocurrency marketing agency. We have extensive experience with influencer marketing, especially larger ones like Coin Bureau. Our results have been so good that past clients had to shut off their platform because they were getting too many sign-ups. Coinbound has helped grow top crypto brands like eToro, ShapeShift, OKEx, CoinStats, and COSMOS via influencers, community management, publishers, PPC, and SEO.
