Crypto earned media agencies have emerged as specialized service providers that focus on securing media coverage and generating organic publicity for projects and companies within the cryptocurrency and blockchain industry.
These agencies help you negotiate the complex media landscape and effectively communicate your value propositions, innovations, and impact to the target audience.
In this article, I will share the leading crypto earned media agencies to help you secure favorable publicity, and third-party endorsements for your brand.
Let’s begin!
What is a Crypto Earned Media Agency?
A crypto earned media agency is a specialized PR marketing agency that helps you secure media coverage and generate organic exposure for your blockchain company within the highly competitive cryptocurrency industry. These companies specialize in working with the crypto industry to help blockchain companies secure visibility, credibility, and thought leadership through earned media platforms.
Related: Top Earned Media Agencies For 2023
The primary goal of a crypto earned media agency is to earn media placements and generate positive coverage in relevant crypto and blockchain publications, news outlets, blogs, podcasts, and other digital platforms. They leverage their relationships with journalists, influencers, and media outlets to pitch stories, secure interviews, and contribute articles highlighting their clients’ achievements, milestones, and impact.
What are the Benefits of Working with a Crypto Earned Media Agency?
Here are the top benefits of working with a crypto earned media agency:
- Improves Brand’s Visibility: Crypto earned media agencies are experts at obtaining media attention and generating organic publicity. These agencies help your projects become more visible within and outside the crypto community. Media placements, interviews, articles, and features in relevant publications, blogs, podcasts, and other digital platforms help you attract interest, expand your target audience, and improve your brand’s visibility.
- Builds Credibility and Trust: Earned media, such as positive media coverage and third-party endorsements, carries higher credibility and trust than paid advertising. A crypto earned media service provider helps you build credibility and trust within the crypto community by securing independent validation and positive coverage from trusted media outlets and influencers.
- Establishes Thought Leadership: Blockchain earned media agencies help you establish thought leadership and position your brand as a leader in your niche. They also help you to position your crypto brand as a respected authority in the bitcoin and blockchain industries by creating thought-provoking content, obtaining speaking engagements, and participating in industry debates.
- Provides Targeted Communication: Blockchain earned media service providers have a deep understanding of the crypto industry and its target audiences. They modify their communication strategies and techniques to engage with the various crypto community audience segments successfully. This focused strategy guarantees that the appropriate messages are sent to the appropriate audiences, maximizing impact and engagement.
- Offers Industry Insights and Connections: Crypto earned media firms closely monitor the blockchain industry’s latest niche trends, regulatory developments, and technological advancements. They offer valuable insights, market intelligence, and connections to key industry stakeholders. This knowledge and network help you stay informed, identify opportunities, and develop strategic partnerships within the crypto ecosystem.
- Helps in Crisis Management and Reputation Protection: Blockchain earned media firms provide your brand effective guidance and support in controlling and minimizing the impact on your reputation in the event of negative publicity or crises. They have experience in crisis communication and help you navigate challenging circumstances, preserve the reputation of your business, and maintain trust among stakeholders.
Best Crypto Earned Media Agencies
Coinbound
Headquarters: New York, United States
Website: Coinbound.io
Coinbound is a top crypto earned media agency that helps you generate positive publicity and media coverage for your blockchain brand. The agency was awarded the best crypto marketing agency in 2023 by Influencer Marketing Hub.
Their team of qualified earned media experts uses their connections in the sector and their expertise to develop compelling narratives, interact with journalists, and handle media relations to provide your brand with a competitive advantage in the cryptocurrency market. Additionally, they assist you in obtaining coverage from reliable news outlets and endorsements, which help you build credibility and trust for your company.
Related: Top Tech PR Agencies: Best Firms for Technology Companies
Coinbound enables you to secure valuable earned media placements in relevant publications and platforms by publishing articles, interviews, and features. They help you secure coverage in reputed blockchain publications like CoinGape, News BTC, Cryptonews, Yahoo Finance, Benzinga, CryptoDaily, and other industry-leading crypto news websites.
Key Services:
- Crypto Earned Media
- Search Engine Optimization
- Social Media Management
- Community Management
- Influencer Marketing
- PPC Management
- Lead Generation
Top Clients:
- Metamask
- Rand
- CoinStats
- Amber
- Gala Games
- AllianceBlock
- ShapeShift
- CryptoDaily
Market Across
Headquarters: Tel Aviv, Israel
Website: Marketacross.com
Market Across is a leading blockchain public relations and marketing agency that provides comprehensive marketing solutions for your crypto business. The agency guarantees result-oriented services by leveraging compelling storytelling to execute success-based full-stack marketing and growth campaigns.
They have a team of skilled PR specialists who use their expertise to develop tailored strategies that help you secure coverage from authentic publications. Their blockchain PR strategies & tactics are built on a robust network of personal relationships with leading editors, writers, and content producers to improve the digital presence of your crypto brand.
Key Services:
- Blockchain Public Relations
- Search Engine Optimization
- Blockchain Content Marketing
- Online Reputation Management
- Thought Leadership
- Content Distribution
- Messaging Strategy
Top Clients:
- Simplex
- Polygon
- Multiverse
- Splinterlands
- SpaceAndTime
- Kucoin
- BitTorrent
- Solana
PR Lab
Headquarters: Amsterdam, Netherlands
Website: Prlab.co
PR Lab is a reputed PR agency specializing in public relations services for various industries, including cryptocurrency and blockchain. They help companies operating in the cryptocurrency and blockchain space build and maintain a positive public image, increase brand visibility, and effectively communicate their message to their target audience.
Related: Top 10 Crypto PR Agencies
Their public relations experts team understands the crypto industry’s unique challenges and dynamics. They leverage their experience to create tailored PR strategies to ensure optimum positive publicity for your cryptocurrency brand.
The agency effectively collaborates with various leading media outlets and influencers in the crypto space to secure press coverage, interviews, and feature articles for your brand to improve the reputation of your blockchain company.
Key Services:
- Crypto Public Relations
- Search Engine Optimization
- Media Training
- Digital Public Relations
- Tech Public Relations
- Internal Communications
Top Clients:
- Cemex Ventures
- Wayflyer
- Unifonic
- Siilo
- Recruitee
- NFT Paris
- MintBlue
- Avatar
EAK Digital
Headquarters: London, United Kingdom
Website: Eakdigital.com
EAK Digital is a prominent cryptocurrency PR company focusing on earned media for the blockchain and cryptocurrency sectors. They have extensive experience securing earned media placements and generating positive publicity for their clients in the crypto space.
Their team of skilled PR specialists has developed relationships with journalists, editors, and influencers within the cryptocurrency industry to effectively pitch and place articles on behalf of your blockchain business. They are thoroughly aware of the crypto ecosystem and skilled at developing captivating narratives that appeal to the intended audience.
EAK Digital enables you to generate worthwhile media attention through earned and organic channels for your blockchain firm. This entails acquiring features, interviews, articles, and other media exposure in pertinent print periodicals, blogs, podcasts, and other media channels.
Key Services:
- Blockchain Public Relations
- Tech Public Relations
- Branding & Design
- KOL Engagement
- IEO Public Relations
- Influencer Marketing
- Virtual Events
Top Clients:
- Monolith
- Fleta
- Conflux
- Ultra
- TomoChain
- Akoin
- Neo
- Theta
Searched
Headquarters: London, United Kingdom
Website: Searched.io
Searched is one of the leading crypto public relations firms that help you develop effective earned media strategies to make your targeted audience realize the true potential of your blockchain project. The agency helps you communicate through creative storytelling that enables your brand to appeal to wider audiences, cutting through a lack of effective journalism and a lack of trust.
Related: Best Web3 Earned Media Agencies: Top Firms List 2023
Their team of PR experts conducts global insights and discovery for any campaign, from analyzing what your competitors have done to determine which narratives are most appealing to your target market to ensure that you achieve your desired business results.
Additionally, Searched works with your marketing team to design and craft press releases for your blockchain brand, disseminate them to the appropriate publications, and help your brand gain credibility and trust.
Key Services:
- Crypto Earned Media
- Blockchain Public Relations
- Blockchain Marketing
- Blockchain Search Engine Optimization
- Search Engine Marketing
- Webflow Search Engine Optimization
- Press Releases
- Thought Leadership
- Content Marketing
- Branding and Storytelling
Top Clients:
- TokenTax
- Xace
- BlockFi
- Acala
- Decentraland
Luna PR
Headquarters: Dubai, United Arab Emirates
Website: Lunapr.io
Luna PR is a leading global marketing and public relations agency that builds your crypto brand’s credibility in today’s media-saturated world, where attention spans are limited. They strive to create effective PR campaigns that help your business thrive in the blockchain industry.
They have a team of skilled PR professionals who can help your Bitcoin firm secure coverage from prestigious journals and media outlets to help you achieve your intended business objectives.
Key Services:
- Crypto Public Relations
- Press Release and Distribution
- Search Engine Optimization
- Search Engine Marketing
- Crisis and Reputation Management
- Media Training
- Social Media Management
- Content Creation
- Community Management
- Influencer Marketing
- Growth Hacking
- Website Development
Top Clients:
- Ledger
- Algorand
- Clover
- Reef
- FirstGrowthFunds
- eToro
- EverRise
- Coinfantasy
Melrose PR
Headquarters: California, United States
Website: Melrosepr.com
Melrose PR is a prominent crypto-focused public relations firm that helps your blockchain company successfully achieve its communication objectives. Using its media connections, the agency informs the targeted audience about the benefits of cryptocurrencies and blockchain technology.
Related: Best AI PR Agencies: Top Firms For 2023
They have a committed team that is informed about the technologies advancing the sector and passionate about maintaining lasting relationships with leading media outlets. Melrose constantly informs you about the most crucial industry topics by utilizing best practices in brand strategy, media relations, content generation, and thought leadership development.
Key Services:
- Crypto Public Relations
- Press Releases
- Thought Leadership
- Content Marketing
Top Clients:
- Foresight Ventures
- BlockDaemon
- Arcade
- Decent Labs
- Moonbeam
- Blocknative
- Sazmining
Crypto Earned Media Agency FAQs
1- What services do crypto earned media agencies provide?
Here are the services that a crypto earned media agencies offer:
- Media Outreach
- PR Strategy Development
- Content Creation
- Thought Leadership Positioning
- Media Relations
- Crisis Management Support
- Community Engagement Strategies
- Analytics and Reporting of Media Campaigns.
2- How do cryptocurrency earned media firms secure media coverage?
Cryptocurrency earned media firms have established relationships with journalists, influencers, and media outlets within the cryptocurrency and blockchain industry. They pitch stories, secure interviews, contribute articles and cultivate media relationships to secure media placements for your crypto brand.
3- What are the costs of working with a virtual currency earned media company?
The costs of partnering with a virtual currency earned media company vary depending on various factors, such as the range of services, your project’s objectives, and the agency’s experience and reputation.
It is crucial to discuss pricing and deliverables with the agency to create a tailored plan that fits your budget and goals.
4- What questions should be asked before partnering with a blockchain earned media service provider?
Here are the relevant questions to ask before partnering with a blockchain earned media service provider:
- Can you provide examples of successful media coverage and placements you have secured for crypto projects?
- How do you stay informed about the latest trends and developments within the blockchain space?
- What is your approach to crafting compelling narratives and thought leadership content for blockchain projects?
- How do you measure the success of media campaigns and earned media efforts?
- How do you handle crisis communication and reputation management within the cryptocurrency industry?
- How much do you charge for your services, and what is the price structure?
Conclusion
Crypto earned media agencies understand the unique dynamics of the crypto space and leverage their expertise in public relations, media outreach, and content creation to secure media coverage and generate organic publicity for your business.
These agencies provide valuable insights, thought leadership, and strategic guidance to help you navigate the shifting market, identify opportunities, and forge strategic partnerships.
Get in touch with Coinbound crypto earned media agency to improve your brand’s visibility, build reputation, and make a significant impact within the dynamic and evolving world of cryptocurrencies and blockchain technology.
