Crypto public relations is increasingly becoming more important for blockchain, DeFi, and NFT companies. As the industry becomes bigger and blockchain becomes mainstream, a number of top blockchain PR agencies have emerged. With the ability to secure coverage in top crypto media like CoinTelegraph, CoinDesk, Decrypt, and more, hiring the agencies below is the best chance at having your crypto brand’s story picked up in the news.
Here are the best crypto and blockchain PR agencies for your next public relations campaign.
What does a Crypto PR Agency do?
Crypto PR agencies help blockchain, NFT, DeFi, and otherwise, crypto-native companies secure organic coverage with leading media both inside and outside the world of Web3.
Crypto PR agencies put together media pitches, build communications strategies, and help coordinate the process of getting their clients covered in popular media.
How is crypto PR different from traditional PR?
The cryptocurrency world operates differently from traditional industries. It moves lightning-fast and requires inside knowledge into how to get products covered with the top crypto journalists.
Similar to traditional public relations, however, PR firms typically have strong connections and relationships with journalists and reporters. In the case of crypto PR, those relationships happen to be with crypto-specific journalists.
How much do crypto PR Agencies cost?
All crypto PR agencies charge different amounts. Most crypto public relations firms start between $10,000 and $20,000.
Crypto PR agency pricing ranges based on experience, team size, resources dedicated to your account, and goals of the campaign.
What are the benefits of hiring a crypto PR agency?
In the world of PR, relationships are key. Working with a good blockchain-focused PR agency means you can get your story fast-tracked to tons of media outlets with an audience that will boost your rate of growth.
Also, it takes a team devoted fully to Crypto PR to understand the complexities of products and services offered by Web3 companies.
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Top Crypto PR Agencies in 2023
Coinbound
Coinbound is the leading full-service digital marketing agency, with tons of options in PR.
Having been in the industry for several years now, they have relationships with many of the biggest publishers including Decrypt, Blockworks, Cointelegraph, TechCrunch, CoinMarketCap, Bitcoin.com, and more. In addition, they offer special packages with smaller websites as well and their book of business is unmatched throughout the industry.
Whether it’s organic and long-term coverage, one-time press releases, a series of sponsored posts, or a combination of all, Coinbound has experience with all types of Public Relations and Communications.
For reference, the company has worked with major crypto companies like MetaMask, Voyager, Nexo, OKCoin, eToro, and more.
Coinbound is known to work with many of the top crypto YouTubers, crypto podcasts, and more.
Additionally, Coinbound has the crypto industry’s most popular Crypto Marketing Podcast.
Key clients:
- MetaMask
- Cosmos
- Litecoin
- Voyager
- eToro
- Tron
Team Size: 25-45
Headquarters: New York
Coinscribble
Coinscribble is a great press release distribution service for blockchain-related companies. They have strong relationships with all of the top crypto news sites and can guarantee coverage for customers in places like CoinTelegraph, BeInCrypto, Benzinga, Yahoo Finance, CryptoDaily, NFT Lately, and MarketWatch.
Key Clients:
- Tron
- ImmutableX
- Juno
- Voyager
Melrose PR
Melrose is a PR agency solely focused on various crypto and blockchain projects. They help companies run campaigns involving publications, interviews, and other forms of media to help promote product launches. The services they offer include sponsored content, social media strategy, and improving brand awareness.
Like Coinbound, Melrose PR is based in California.
Key clients:
- Bancor
- Cypherium
- Plouton Mining
- Swan Bitcoin
Team size: 10-20
Guerilla Buzz
Guerrilla Buzz is a blockchain PR and growth marketing agency focused on generating attention for crypto platforms through forums, social media and publishers.
Some common examples include Quora, Reddit, Telegram, and online forums such as Bitcointalk. They’ve executed the strategy to help companies like Bancor increase their brand awareness.
Foxtail Marketing
Foxtail Marketing serves both crypto and non-crypto companies. When it comes to blockchain-related projects, Foxtail Marketing can handle almost all the operational requirements and offer a multitude of marketing services which include press releases, social media management, and content marketing.
Token Agency
Token Agency is a crypto and blockchain marketing agency based out of the Netherlands. They’ve worked with companies like Bancor, Decent, Wings, and Mainframe on various PR campaigns. The agency works with clients as a consultant and guiding companies towards successful product launches and ICOs.
CrowdCreate
CrowdCreate is a Los Angeles-based blockchain marketing agency that focuses on influencer marketing and public relations. They’ve been around since 2016 and their client list includes Bezant, Open Platform, Zilla, Galaxy eSolutions and LendingBlock. In total, they’ve worked with over 40 crypto companies and pride themselves on a data-driven approach to marketing.
Team Size: 10-20
Byzantium
Byzantium is an agency based out of Scotland, with extensive experience in blockchain and crypto PR. Some of their previous customers include Bankex, NagaCoin, CryptoPing and HumanIQ. Many of their projects are based around fundraising, where they develop strategies for ICOs and help startups find their target audience.
CryNet
CryNet is another full-service marketing agency with many years of experience running PR campaigns. They’re based in the Czech Republic and have worked with companies like The Divi Project, HOQU, Earth Token, PlayKey, and BetterBetting
The company prides themselves on finding ways to connect with their audience authentically, instead of using traditional advertising methods. Finally, CryNet has reportedly worked with over 400 companies in the industry.
Wrapping Up: The best crypto Public Relations agencies and how to choose
There are several agencies on the list, and some are definitely a cut above the others. Specifically, Coinbound has worked with some of the biggest companies in the space and has more years of experience with publishers and interviews.
Want to network with other Web3 leaders? Join CEC.
What to look for in a Crypto PR agency
When it comes to choosing the best blockchain pr agency, there are some key questions you should ask?
- Which companies have you worked with in the past?
- How much do you charge?
- Are there any contract minimums?
- How do you measure success?
- How long have you worked in the crypto industry?
How can I learn about Crypto PR?
The best place to learn about crypto marketing would be Coinbound’s podcast: Crypto Marketing with Ty Smith.
Are results guaranteed with crypto PR?
The nature of earned media and organic PR means specific results can rarely be guaranteed.
If you are looking for guaranteed coverage in crypto media, we recommend Coinscribble.
Do you have a crypto company that you want to run PR for? Reach out to Coinbound, the leading cryptocurrency marketing agency. Coinbound has helped grow top crypto brands like eToro, ShapeShift, OKEx, CoinStats, and more via influencers, community management, publishers, PPC, and SEO.
