Crypto Marketing with Ty Smith
Crypto Marketing Agencies Explained | Episode 62
About this episode
Ty Smith, founder and CEO of Coinbound, explains what a crypto marketing agency is and what it actually does for clients. He covers the range of niches agencies need to handle, from NFTs and DeFi to ICOs and play-to-earn, and the channels they work in, including Discord, Telegram, Twitter, and crypto-specific media placements in newsletters, podcasts, and news sites.
He then breaks down why crypto marketing requires different tactics and experience than traditional agency work, pointing to the importance of understanding community tone and psychographics unique to crypto audiences. Traditional agencies without crypto-specific roots often can't match the connections or results a specialized agency can deliver.
Finally, Ty lays out the practical signs a company should hire a crypto marketing agency: limited time, limited in-house expertise, and limited budget to spend months experimenting and learning what works. Working with an established crypto agency means tapping into a network that already knows the pitfalls, the scams to avoid, and where the best returns come from.
Key takeaways
- A crypto marketing agency should be able to grow projects across NFTs, DeFi, ICOs, token sales, and play-to-earn, not just one niche.
- Community building on Discord, Telegram, and Twitter is a core service crypto agencies should offer.
- Getting featured in crypto-specific newsletters, podcasts, and news sites requires industry connections that take years to build.
- Crypto marketing tactics differ from traditional or SaaS marketing because of the unique tone, psychographics, and community dynamics involved.
- If your team lacks the time, expertise, or budget to learn crypto marketing from scratch, that's a sign to hire an agency.
- A good crypto agency already knows where the scams are and where the best ROI opportunities lie, saving you costly trial and error.
Questions this episode answers
What is a crypto marketing agency?
It's an agency focused on hitting growth goals for crypto-specific projects, whether that's NFTs, DeFi, ICOs, token sales, or play-to-earn games. Ty says a good crypto agency should be able to specialize in growing all these different types of companies, not just one niche.
What do crypto marketing agencies actually do?
They help projects get more users, sell NFTs, build communities on Discord, Telegram, or Twitter, and get featured on Web3 and crypto-specific media like newsletters, podcasts, and news sites. Ty explains these are things crypto agencies look at daily and have built solid processes around.
How is a crypto marketing agency different from a traditional agency?
The difference comes down to tactics and experience. Ty says marketing in crypto is unique to nearly any other industry and requires understanding the community, tone of voice, and psychographics specific to crypto, which traditional agencies typically haven't built expertise in.
What are the signs a company should hire a crypto marketing agency?
Ty says it mostly comes down to resources: time, expertise, and money. If a team doesn't have the bandwidth to spend months and significant budget learning what works in crypto marketing specifically, that's a sign to bring in an agency.
What value does a crypto marketing agency provide compared to figuring it out in-house?
Ty says an agency lets you tap into a network of crypto marketers who already know what works, what doesn't, where you'll get scammed, and where the best ROI is. This saves time, money, and the need to learn everything from scratch.
Full transcriptShow
Ty Smith0:03
What's up, guys? Welcome, welcome. Today we are covering everything you want to know about crypto marketing agencies. So, I'm Ty Smith, founder and CEO of Coinbound. We're the leading crypto marketing agency. We've worked with over 100 brands since 2018, brands like Cosmos, MetaMask, Tron, Litecoin, Voyager, Nexo, and we've learned a lot in the process. So, I'm going to share some of that knowledge with you today.
Ty Smith0:20
We'll go most specifically into what a crypto marketing agency is, first and foremost, and what they do, how crypto marketing agencies differ from traditional agencies, and finally, the signs that you should hire a crypto marketing agency.
Ty Smith0:31
All right, first on the list, what is a crypto marketing agency and what do they do? So, like all agencies in the world of marketing, the main goal is accomplishing growth goals. So, in the world of crypto, that could look like a number of things, especially with the diversity that we're seeing in the world of crypto lately, things like NFTs and DeFi and ICOs and token sales and play-to-earn. There's been the creation of all these different branches in the world of crypto. A crypto agency should be able to specialize in growing all those different companies.
Ty Smith1:18
Help them get more users, maybe sell NFTs, maybe build a large community on Discord or Telegram or Twitter, maybe set up a server in Discord, maybe get you featured on Web3, blockchain, crypto-specific publications and media, things like newsletters, podcasts, news websites. All those things are what crypto marketing agencies specialize in and look at all day, every day, and have built really solid processes for.
Ty Smith1:37
So, how a crypto marketing agency is different from a more traditional, non-crypto industry-specific agency is the tactics, tactics and experience. So, marketing in the world of crypto is very unique to marketing nearly any other industry, honestly. It requires your full attention as a company. It requires you to really spend the time understanding community, understanding the tone of voice and the psychographics of the world of crypto, and then build out processes and services that help your clients grow.
Ty Smith2:29
So, they have expertise, they have connections, which obviously is a huge component on the PR side of things, and all those roots run deep in the world of crypto that they should be able to deliver much better results for crypto brands than a more traditional, non-crypto-specific agency.
Ty Smith2:40
Finally, the signs that you should hire a crypto marketing agency. At the end of the day, it mostly comes down to resources, and resources in the sense of time, in the sense of expertise, and oftentimes in the sense of money. Trying to learn how to market a crypto brand is a very long process. It requires tons of money, tons of experimenting, tons of staff dedicated to just learning what's working and what's not working, and it's hard to find those people that really have experience growing crypto brands specifically, which again, is very different from other software-as-a-service, for example, marketing tactics.
Ty Smith3:35
So, working with a crypto marketing agency allows you to tap in quite easily and on demand into a network and community of crypto marketers that know their stuff already. They've gone through it with a number of crypto brands. They know what works, they know what doesn't work, they know where you're going to get scammed, where you're not going to get scammed, where the best return on your investment is going to be. They can point you in the direction of growth hacks that work well in crypto.
Ty Smith3:52
And that's really it. I mean, they really save you time, money, and the need to learn it yourself. So, if all those things are something that you're looking for, I definitely recommend reaching out to Coinbound. My team's been honestly crushing it lately in terms of the results that we've been able to get for some of our clients lately. Check us out, coinbound.io, if that's something that you're interested in. That is it for this one, guys. I hope you found this video valuable. If you did, please remember to like and subscribe. It really helps us grow, and we will catch you on the next one.
