Data-driven social media marketing is important to grow cryptocurrency-related projects.
Social channels offer digital marketers more than 38% ROI. Hence, people-first social media branding and advertising strategies are excellent for increasing the revenue of crypto and blockchain companies.
ROI-focused crypto social media management agencies produce custom-crafted texts, visuals, and videos to build and grow your community in leading channels like Discord, Telegram, Instagram, Reddit, Twitter, etc.
Let’s find out which of the top agencies, with a specialized team of crypto marketers to help crypto and blockchain projects, advertise on Facebook, Twitter, Discord, and other leading channels with customer-centric and cross-platform campaigns.
What is Crypto Social Media Marketing?
Cryptocurrency social media marketing uses community-driven social channels to reach and engage ideal crypto buyers and target audiences.
SMM experts use targeted hashtags, high-quality text, and custom-produced visuals to increase your brand exposure and grow engagement.
SMM marketing is helpful for:
- Web3
- GameFi
- NFT
- Crypto
- dApp
- Crypto Exchanges
- Wallets
- Metaverse
- Fintech
- DeFi
- Token Launches
- Decentralized Autonomous Organizations (DAOs)
- Smart Contract Platforms
- Bitcoin Mining Companies
What is a Crypto Marketing Agency?
Crypto marketing firms are digital marketing agencies that use online marketing channels like social media, SEO, PPC, and PR marketing to promote crypto-related products and services.
NFT, Web3, and crypto marketing firms have expert content creators, designers, copywriters, PPC specialists, and analysts to help your project build brand awareness, acquire new customers, and improve your MRR.
Importance of Cryptocurrency Social Media Advertising
Here are the top benefits of social media marketing for crypto and blockchain projects:
Wider Audience Reach
62.3% of people (more than half of the world) spend more than 2 hours daily on social media platforms.
Hence, social media offers crypto companies a global Web3 audience to build brand awareness and engage in real-time crypto conversation.
Community Building
High-engaging crypto community building encourages discussions and fosters long-term loyalty.
Strong blockchain communities help Web3 and NFT projects gather feedback and ideas that help to improve project acceptance among investors and users.
Moreover, by focusing on the current crypto and blockchain trends, they spread awareness and educate potential users about your project’s advantages.
Also See: Top Crypto Management Companies
Project Promotion
Suppose you have a loyal following of crypto and blockchain enthusiasts on platforms like Twitter, Telegram, Discord, Reddit, YouTube, and Medium. In that case, you can quickly reach potential users and investors, fostering direct interaction and engagement.
Influencer Marketing
Crypto influencer promotion is an excellent strategy for reaching a large blockchain community quickly. By collaborating with Web3 influencers, you can amplify your project’s reach, attracting a wider audience of potential investors and users.
Authentic endorsements from respected crypto social media personalities enhance trust and legitimacy, fostering community engagement and loyalty.
Influencers also provide valuable insights and feedback, helping refine project strategies and accelerating crypto project adoption.
Educational Content
A documented social media management plan for crypto companies involves outlining social media post content and selecting the right KPIs.
Educational content helps demystify complex concepts, fosters community engagement and builds trust.
By providing clear, informative content, you can educate your audience about blockchain technology, market trends, and the unique features of your crypto project offerings.
Top Crypto Social Media Management Services to Grow Your Community
Here are the top-rated digital agencies to help you develop a standout social media plan based on campaign goals to promote your blockchain project and acquire new users:
Coinbound
Coinbound is a top-rated and award-winning social media management agency for crypto businesses.
Our growth-focused team of social media marketers has helped companies like Gala, Tron, Nexo, Ethermail, and other crypto companies achieve high engagement by constantly creating amazing content.
We follow a proven process to ensure Web3 social media marketing success by creating people-first content that truly reflects your brand voice.
Our best-in-class audience analysis and reporting track your campaign KPIs to ensure consistent growth and boost user acquisition.
Location: New York
Team Size: 51-200
Founded: 2018
Services Offered:
- Audience Analysis and Discovery
- Competitor Research
- Organic Social Strategy Planning
- Social Media Accounts Management
- Content Writing
- Crypto Community Management
- Public Relations
- Lead Generation
- Paid Media Marketing
- Analysis and Reporting
Notable Clients:
- Gala
- Sui
- Tron
- Immutable
- AscendEX
- Stake
Case Studies: Read our case studies
Top Crypto Social Media Marketing Strengths:
- Our custom analytics software, Coinbound Analytics, enables mapping user wallet addresses to social profiles for precise targeting. With exceptional accuracy, you can launch ad campaigns and analyze competition.
- We have won more crypto marketing awards than any other blockchain marketing agency in the world. Clutch awarded Coinbound the best crypto marketing agency in 2023, and DappRadar awarded us the best Web3 marketing agency in 2024. You can take a look at some of our awards here.
Pricing: Contact us for custom pricing
Lunar Strategy
Lunar Strategy helps crypto and Web3 projects get noticed by their audiences and potential partners. They apply a proven social media framework to ensure your crypto and NFT projects can communicate their messages and updates to your ideal customers.
Their expert DeFi and Web3 growth marketers build content assets, visuals, and infographics to help people understand your blockchain and NFT project.
Location: Lisbon
Team Size: 11-50
Founded: 2019
Services Offered:
- GTM Strategy Development
- Organic Social Media Management
- Paid Advertising
- Influencer Promotion
- Analytics and Reporting
Notable Clients:
- Polkadot
- Nuco.Cloud
- Aarnâ
- PixelPix
- Kounotori
- Nobility Token
- Dark Frontiers
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- They help you build authentic crypto social communities for growth-focused companies.
- With Lunar Strategy’s industry-leading expertise, you can communicate with your ICP in the best tone of voice to attract the right crypto and NFT audience.
Pricing: $100-$149/hr
NinjaPromo
NinjaPromo is a modern crypto marketing agency with an award-winning team of senior-level strategists who help Web3 companies build a 360-degree social media strategy.
From platform selection to developing a content strategy, they create effective organic and paid campaigns to drive faster results. With ongoing content creation and reporting, you just don’t get a social presence but also connect with customers proactively, leading to higher traffic, growth, and sales.
Location: London
Team Size: 51-200 employees
Founded: 2017
Services Offered:
- Strategy Planning
- Profile Optimization
- Creative Developments
- Influencer Marketing
- Content Creation
- Storytelling and Copywriting
- Community Building
- Reporting and Analytics
Notable Clients:
- HTX
- Damex.io
- Rebus
- Affyn
- CAGA
- Lisk
- BitForex
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- NinjaPromo understands the value of customer relationships; hence, they help you create a lasting connection and develop an authentic brand voice.
- They are best for blockchain brands looking to enhance their online reputation. Their multidimensional social strategy improves your brand visibility on all leading channels like Facebook, Twitter, LinkedIn, Instagram, and others.
Pricing: $99/hr
FINPR
FINPR offers crypto social media management services for blockchain projects looking to attract users and investors.
Their SMM team first understands your project and campaign goals and objectives. They then develop banners, graphs, landing pages, and other visuals to grow your subscribers.
Location: Dubai
Team Size: 2-10
Founded: 2017
Services Offered:
- Social Media Channel Creation
- Content Plan Development
- Infographics Creation
- Creative Development
- Community Management
Notable Clients:
- Klaytn
- Lossless
- IXFI
- Polkadex
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- FINPR offers two value-driven social media service packages. The basic package is for crypto projects in the development phase, while the Just Launched plan covers the complete SMM strategy, including visuals and content.
- Their team consists of experts who have an excellent understanding of the advertising regulations of different social platforms.
Pricing: You can contact them for custom pricing
Stramasa
Stramasa is a crypto marketing agency for blockchain, NFT, and Web3 projects. It offers dedicated SMM solutions to reach new audiences and build trust.
They help you reach the heart of your target audience by using data-driven and next-gen strategies for scalable growth.
Location: Gent, West Flanders
Team Size: 11-50
Founded: 2017
Services Offered:
- Market Research
- Strategy and Planning
- Creatives Creation
- Content Development
- Copywriting
- Analytics and Reporting
Notable Clients:
- Iqvia
- MSD
- Roche
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- As a full-stack crypto marketing company, they ensure that your ICO, DeFi, STO, or NFT can acquire users and investors.
- Their blockchain marketing agency offers bespoke and custom-crafted crypto social media advertising solutions to escalate your project growth.
Pricing: You can contact them for custom pricing
Altorise
Altorise helps ambitious crypto startups improve core growth metrics by attracting the ideal target audience and investors. Their experienced team plans and executes the complete social media marketing strategy, including promotions and community building, to maximize consistent growth.
Location: Mumbai
Team Size: 11-50
Founded: 2014
Services Offered:
- Market Analysis
- Channel Selection
- Crypto Influencer Marketing
- Media Outreach and PR
- Community Building
- Content Creation
- KPI Measurement
Notable Clients:
- Bear Market Builders
- Frontier Wallet
- Syslabs
- Bison Fund
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- Their in-house team of social media marketers helps create high-quality content and run social advertising campaigns on prominent social channels to achieve your crypto project’s goals.
- Altorise lets you set up your Discord server, create channels, and configure admin bots. They also have dedicated community managers to share updates, manage incoming queries, stop scammers, and increase follower growth.
Pricing: $50 – $99 / hr
Also See: Best Web3 Twitter Advertising Companies
CryptoVirally
CryptoVirally is a crypto-exclusive social media agency that offers cutting-edge marketing solutions to shape decentralized success stories. With over 1000 clients in the crypto industry, their team knows how to expand the user base with specialized crypto telegram marketing
solutions.
Location: Bucharest
Team Size: 2-10
Founded: 2020
Services Offered:
- Twitter, Discord, and Telegram Followers Growth Packages
- Cointelegraph Promotion
- Telegram Marketing
- Twitter Marketing
- Community Management
- YouTube Promotion
- Crypto PR
Notable Clients:
- Sonorus
- GhostDAG
- Montage Token
- RhinoX NFT
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- They provide real, guaranteed followers on key platforms like Twitter, Telegram, and Discord.
- You can leverage their existing relationships with top crypto influencers to amplify your project’s reach and credibility.
Pricing: Starting from $2000
Single Grain
Single Grain offers 360-degree growth plans for blockchains and crypto projects. Their profit-driven crypto social advertising strategies help you expand your user base. With the help of a robust, data-driven, custom crypto promotion plan, you can reach your target audiences more effectively.
Location: Los Angeles
Team Size: 51-200
Founded: 2009
Services Offered:
- Competition Analysis
- Strategy and Planning
- Paid Media
- Organic Social
- Content Writing
- Analytics Tracking and Reporting
Notable Clients:
- Recurly
- Bitrex
- Polymath
- Blockgeeks
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- Their team comprises digital marketing experts specializing in content marketing, paid ads, influencer marketing campaigns, video creation, and CRO.
- They apply a performance-driven approach to targeting diverse user demographics with strategic social media campaigns on Facebook, Reddit, Discord, Twitter (X), Twitch, and other platforms.
Pricing: $10,000+
Token Suite
Token Suite is an experienced crypto social media management firm with a large network of industry leaders, developers, and marketers. They help NFT, IDO, gaming, crypto wallets, and blockchain companies leverage multichannel marketing solutions to boost brand growth.
From creating a social media content calendar to scheduling automated posts, they manage everything to prepare a robust social promotion strategy for crypto and Web3 projects.
Location: Istanbul
Team Size: 51-200
Founded: 2017
Services Offered:
- Guerrilla Marketing
- Community Management
- Growth Campaigns
- Influencer & KOL
- Content Creation
- Social Media Advertising
- Whitepaper Advisory & Proofreading
- DEXs and CEXs Advisory, Connection and Listing
Notable Clients:
- Nem
- Cere
- Vent
- Biconomy
- ProjectX
- Verasity
- RNDR
- Radix
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- Token Suite has a team of talented copywriters who specialize in blockchain and crypto content creation to communicate your project’s message with your community. They plan and schedule weekly Medium content creation, creation of Twitter posts, and creation of guerilla marketing content.
- They specialize in the hypergrowth of communities through Meme contests, Twitter Airdrops, NFT, and Token Airdrops.
- They also assist in posting the most creative Telegram ANN (Telegram announcements channel), business announcements, and regular Twitter updates.
Pricing: $25-$49/hr
X10 Agency
X10 offers Web3, NFT, DeFi, P2E, and crypto projects SMM services. From creating projects’ corporate accounts on Reddit, Discord, Telegram, and others to copywriting, designing, and post scheduling, they offer complete content creation and moderation for Web3 and NFT projects.
Location: Albuquerque
Team Size: 2-10
Founded: 2010
Services Offered:
- SMM for Twitter, Discord, Telegram, Facebook, Instagram, TikTok, and others
- Content Draft Preparation
- Copywriting and Designing
- Contests and Giveaways Promotion
Notable Clients:
- Vitruveo
- Hacken.ai
- Avatara
- Polkafantasy
- Bitmart
- Probit
- Orbcity
Case Studies: Read their case studies
Top Crypto Social Media Marketing Strengths:
- Their social media managers work with a team of designers, content managers, meme creators, and copywriters to attract new followers and engage the existing members.
- Having a team of over 20 professionals, they have expertise across all major platforms such as Twitter, Discord, Telegram, Facebook, Instagram, and TikTok.
Pricing: You can contact them for custom pricing
Why Should You Work With the World’s Best Crypto Social Media Marketing Firms?
You need an upper hand to succeed in this intensely competitive cryptocurrency market.
Profit-driven crypto social advertising firms help you capture the attention of your target audiences more effectively by offering the following advantages:
Increased Visibility
Crypto companies increase project visibility on social media by engaging with communities on platforms like Twitter, Reddit, and Telegram, collaborating with influencers to promote their projects, and creating engaging content such as videos and AMAs. They also run targeted advertising campaigns, participate in relevant discussions, and provide regular updates to help you attract potential customers and consumers.
Targeted Audience Reach
Blockchain marketing companies help you reach audiences interested in the financial aspect of cryptocurrencies. They utilize influencer partnerships to amplify your message and create tailored content to reach professional investors and casual traders.
Brand Credibility and Trust
74% of consumers will only work with a brand they trust, and financial services or crypto brands are one of the industries where building trust and credibility is even tougher.
Blockchain social marketing and advertising firms address misconceptions, practicing transparent communication, complying with regulations, and engaging with their community.
They dispel myths about cryptocurrencies by providing accurate information and showcasing regulatory compliance through mechanisms like KYC and AML.
Transparent and honest communication is key to demonstrating accountability and fostering trust. Additionally, engaging actively with their community through various platforms and activities helps build a loyal and supportive base, which is crucial for sustaining long-term credibility and trust in crypto.
Expertise and Experience
Value-driven social media companies have expert teams that understand blockchain technology and market trends. They consistently deliver high-quality social media content to build confidence among potential investors and users.
Domain-leading cryptocurrency digital marketing services help you build a massive audience base by attracting and retaining new customers.
How To Choose A Top Crypto Marketing Agency According To Your Brand Goals
Crypto social media agencies offer a full suite of marketing solutions for every stage of your crypto project lifecycle, from pre-launch to post-launch. However, not all agencies are equal and offer the same level of service at the same price.
You should consider these factors when partnering with a crypto marketing agency:
- Industry Experience: Check the industry experience of the company. Do they have a team of qualified social media marketers specialized in setting up and managing social campaigns (both organic and paid) for crypto organizations?
- Reputation Research: The agency you work with should have positive customer reviews. Check out the agency portfolio and testimonials section to see how satisfied clients are with their services. Google, Clutch, and GoodFirms are some of the places to check company reviews and client feedback.
- Case Studies: You should carefully read the crypto case studies to have a good understanding of the challenges faced by blockchain, NFT, dApps, and DeFi companies and the strategies used by marketing firms to help them achieve their crypto campaign goals and objectives.
- Range of Services: Check their services to identify the level of engagement they can create for your crypto projects. Look for crypto social media agencies that specialize in managing accounts on platforms like Twitter, Facebook, and LinkedIn and have a track record of engaging content creation and community management. Ensure they can execute influencer partnerships and targeted ad campaigns effectively, leveraging analytics for performance tracking.
- Tools and Technologies: Top crypto marketing services leverage top social media management tools and technologies to grow and increase follower engagement. From social media post automation to content performance measurement, blockchain advertising firms leverage the top tools to optimize campaign performance.
- Pricing: Crypto startups have a limited budget, so you should select an agency that gives you the best value for your money. Enquire about their pricing and check for any hidden costs. The package pricing should be transparent, and all the deliverables should be mentioned honestly.
FAQs
What is SMM in crypto?
SMM in crypto refers to social media marketing, which uses social media platforms to promote blockchain, DeFi, NFT, and Web3 projects to build loyal customers, drive website traffic, and increase sales.
Which are the top social media platforms on which to advertise crypto?
The most popular social media channels to advertise crypto are:
The popular social platform receives 27 million monthly views from its tech communities or Subreddits. Reddit is excellent for crypto discussions and works as a traffic generator. You can submit text and links to relevant subreddits to grow your blockchain business.
Discord
With over 154 million users, Discord is one of the leading social channels where users can create their communities called servers. Discord subchannels are popular among cryptocurrency enthusiasts. To reach potential customers, you can join the best Discord servers/groups for crypto, which have an active community of members consisting of traders, investors, and developers.
YouTube
According to the February 2024 data, YouTube videos appear in over 791 million search queries in the United States alone, showing a clear upward trend in recent months. You can create videos to share tutorials and project updates to grow and engage your audience.
Telegram
Crypto Telegram marketing is an excellent strategy for creating brand awareness and earning more investors for your blockchain project. Telegram generates over one trillion views in public broadcast channels. You can use Telegram ads, organic groups, channels, bots, secret chats, and supergroups to reach crypto users, miners, investors, and influencers.
More than 44% of Instagram users are aged 25-44. Hence, you can reach GenZ and Millennials effectively on this photo/video-sharing social networking service. Its highly engaging visual format helps send crypto-related messages to your ideal customer groups.
More than 250 million users log in to Twitter every day. The biggest advantage of using Twitter for crypto project promotion is that you can engage in real-time discussions and reach a highly diverse audience ranging from NFT collectors, Airdrop fans, gamers, BTC and Ethereum investors, and others.
Medium
You can use Medium to share announcements and updates related to coins, tokens, and ICOs. Additionally, you can submit your articles to crypto-specific publications to grow your audience base further.
Which are the best crypto social media marketing strategies?
Some of the top results-driven strategies to optimize your crypto social media pages are:
- Selecting the top platforms based on your project goals. For example, YouTube is an excellent platform for live streaming and explainers, while Telegram is great for community building.
- Creating a dedicated community around your project to reach and engage your target audiences.
- Preparing tutorials, guides, expert opinions, market analysis, and trend predictions to educate customers and develop thought leadership.
- Collaborating with popular crypto influencers, such as Web3 YouTubers, and hosting events like AMAs and webinars for better reach.
- Using targeted ads on Twitter, Instagram, Reddit, X, Facebook, and other platforms.
Conclusion
As the cryptocurrency market grows, you should partner with credible crypto SMM services to defeat competitors.
It’s needed to keep your followers updated regarding your project features and ongoing updates. ROI-driven crypto social media agencies reflect your project’s image and reputation.
Highly creative, people-first, customized cryptocurrency social media campaigns raise brand awareness and boost user acquisition.
