Web3 marketing is an exciting industry. The Web3 world moves at break-neck speeds and marketers need to be prepared for a set of tactics and strategies that change at a faster rate than any other industry.
Fortunately, there are some really solid ways to get involved in the industry, whether as an outsider learning the ropes or as a professional looking to get hired by a top Web3 marketing firm.
But first…
What is Web3 Marketing?
Web3 marketing is the process of finding new users, investors, or buyers for a product that uses blockchain technology.
Examples of products that use blockchain technology include:
- DAOs
- NFT collections and projects
- Token projects and new cryptocurrencies
- Exchanges
- Layer 1 blockchains (like Ethereum)
- Layer 2 blockchains (like Polygon)
- AMMs (Automated Market Makers)
- DEXs (Decentralized Exchanges)
Web3 marketing uses different tactics and reaches a different audience than traditional marketing.
How is Web3 Marketing Different from Web2 Marketing?
Web3 marketing requires specific knowledge and experience. The strategies that work for Web2 marketing often don’t apply to Web3 marketing.
Common Web2 Marketing Strategies:
- PPC (Google Ads, Twitter Ads, LinkedIn Ads)
- Out of Home advertising (like billboards and TV ads)
Common Web3 Marketing Strategies:
- Telegram and Discord Community Management
- Exchange Listings
- Web3 Influencer Marketing
- Social Media Management
- Press releases and sponsored content on leading Web3 media
Additionally, the audience and messaging for Web3 marketing is pretty different than that of traditional marketing and advertising.
Things to know about the Web3 audience:
- They are young (largely between ages 21-35)
- They are mostly male (70%+)
- They are mainly located in the US, Canada, UK, and Western Europe
- The exception to this is play-to-earn games, which has a strong presence in Southeast Asia
- They are very untrusting of the traditional financial system
- They think everything is a scam until proven otherwise
Top Places to Learn Web3 Marketing
Fortunately, there are some really great resources put out by the leaders in the Web3 marketing world.
Here are some of the best:
Web3 Marketing Podcasts
Crypto Marketing with Ty Smith
This web3 podcast is fully focused on marketing in Web3. The host, Ty Smith, is one of the most well-respected crypto marketers. In every episode, he shares super helpful tips that will give you a great crypto marketing education.
Web3 Marketing YouTube Channels
Coinbound’s YouTube Channel
The same team that produces the Crypto Marketing Podcast with Ty Smith also has the most-watched YouTube channel for Web3 marketing.
Web3 Marketing Blogs
Coinbound Blog
As the leading Web3 agency, Conibound has a ton of great insights into Web3 marketing trends. As such, they publish tons of content on the subject in their blog.
Lunar Strategy Blog
Lunar Strategy is another Web3-focused agency that regularly publishes Web3 marketing blog posts. Check them out here.
Web3 Marketing Twitter Accounts
Ty Smith
If you have a question about Web3 marketing, Ty Smith has probably answered it somewhere. He is likely the largest source of Web3 marketing information online in the world. Similarly, he shares tons of info and crypto marketing knowledge on his Twitter account.
Web3 Marketing Newsletters
The Crypto Marketing Newsletter
The first and most popular newsletter about Web3 marketing is the Crypto Marketing Newsletter. Every week it covers really interesting trends and is presented by the leading Web3 agency. Super easy way to get inside knowledge into the blockchain marketing industry.
Top Places to Find a Web3 Marketing Job
One of the fastest ways to get involved in the Web3 marketing industry is to get a job at a company that actually does it at a professional level.
Here are the best places to find a Web3 marketing job:
Top Crypto job boards
Nearly every crypto company has a marketing team…it’s a pretty important job function. You can easily find crypto companies hiring for marketing on these Web3 job boards.
Reach out to top Web3 agencies
Web3 marketing agencies work with many clients at once which lets you get really quickly exposed to different types of Web3 product.
Here are the top Web3 agencies you should know. Most of these companies regularly post job openings.
About Coinbound
Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.
