In 2023, there are many top crypto marketing agencies to choose from. You might be wondering, is it worth it to work with a cryptocurrency marketing agency?
Working with a top Web3 agency can help accelerate your project’s rate of growth significantly, give you access to channels that otherwise would have been difficult to manage yourself, and even offer price breaks with influencers, media, and more.
In this guide, we’ve provided a full review of the top crypto marketing agencies in 2024.
Frequently Ask Questions about Crypto Marketing Agencies
What is a crypto marketing agency?
A crypto marketing agency is a specialized marketing firm that helps businesses and organizations in the crypto and blockchain space to develop and implement effective marketing strategies and campaigns.
These agencies typically have expertise and experience in the unique challenges and opportunities of the crypto and blockchain space, and can provide a range of services, such as market research, branding, content marketing, social media, and advertising, to help clients reach and engage with their target audience.
Ultimately, the goals of a crypto agency can be any of the following:
- Sell NFTs
- Grow TVL of a DeFi platform
- Get more users for a crypto exchange
- Attract interest and awareness in a token offering
Related: Top Web3 Marketing Strategies
Why do I need a crypto marketing agency?
There are several reasons why a business or organization in the crypto and blockchain space may need a crypto marketing agency.
These reasons may include the need for specialized expertise and experience in the crypto and blockchain space, the need for additional resources and support to implement an effective marketing strategy, or the need to tap into the agency’s network and connections in the crypto and blockchain community.
Additionally, a crypto marketing agency can provide valuable insights, ideas, and perspectives that may not be available in-house, and can help a business or organization to stay ahead of trends and developments in the crypto and blockchain space.
How do I choose the right crypto marketing agency?
Choosing the right crypto marketing agency for your business or organization can be challenging, as there are many agencies to choose from, and the effectiveness of an agency can depend on a variety of factors.
Some key considerations when choosing a crypto marketing agency may include
- Experience in the crypto and blockchain space
- Agency track record
- Agency references from previous clients
- Agency’s services and pricing
- Alignment of the agency’s values and goals with that of your organization
It is important to do your own research and due diligence, and to discuss your specific needs and goals with the agency, in order to find the agency that best meets your requirements.
When doing your due diligence on a Web3-focused agency these are some questions you might want to ask:
- How long have you been in business?
- Do you focus exclusively on crypto companies and brands?
- What are some of the crypto companies you have worked with in the past?
- Have you worked with companies similar to mine? How were the results?
How are crypto marketing agencies different than traditional marketing agencies?
Crypto marketing is very different from Web2 and traditional marketing.
As such, crypto marketing agencies tend to be highly specialized and experienced with the marketing strategies and tactics that work for NFT, token, DeFi, and blockchain-related companies.
Typically, traditional marketing agencies focus more on things like Google Ads, branding, and more traditional means of acquiring users. Crypto marketing agencies tend to place more emphasis on community building, digital marketing strategies, and organic means of building online followings.
Who is the best crypto marketing agency?
It is difficult to determine the “best” crypto marketing agency, as the effectiveness of a marketing agency can depend on a variety of factors, such as the specific needs and goals of the client, the market and industry they are operating in, and the quality and experience of the agency’s team.
Additionally, the crypto and blockchain space is constantly evolving and changing, so what may be considered the “best” agency at one point in time may not necessarily be the best agency at another point in time.
Therefore, it is important for businesses and organizations looking for a crypto marketing agency to do their own research and due diligence, in order to find the agency that best meets their specific needs and goals.
What services do crypto marketing agencies offer?
Crypto marketing agencies typically offer a range of services to help businesses and organizations in the crypto and blockchain space to develop and implement effective marketing strategies and campaigns.
These services may include market research, branding, content marketing, shilling, social media, advertising, public relations, and event management.
Some agencies may also offer specialized services, such as blockchain education and training, community and partnership development, and regulatory and compliance support.
It is important to discuss your specific needs and goals with the agency, in order to determine the most appropriate and cost-effective services for your business or organization.
Taking a look at Coinbound’s case study deck can give you a good understanding of the typical services offered by crypto agencies.
How much do crypto marketing agencies charge?
Short version:
Crypto marketing agencies typically charge between $5,000 and $10,000 per month.
Long version:
The cost of a crypto marketing agency can vary greatly, depending on a variety of factors, such as the scope and complexity of the project, the experience and expertise of the agency’s team, and the specific services and deliverables included in the engagement.
Some crypto marketing agencies may charge a flat fee for their services, while others may charge an hourly rate or a percentage of the client’s budget. Additionally, some agencies may offer different pricing tiers or packages, depending on the client’s needs and goals.
It is important to discuss your specific needs and budget with the agency, in order to determine the most appropriate and cost-effective engagement model.
Who Are The Best Crypto Marketing Agencies in 2024?
Coinbound
When it comes to crypto marketing, Coinbound is a leader. The agency has managed campaigns for the biggest names in the crypto space including eToro, Gala, Sui Foundation Immutable, Tron, and Nexo.
Coinbound manages the world’s largest network of crypto influencers and crypto media and their Founder, Ty Smith, is considered the industry expert on marketing.
Coinbound has large departments staffed by crypto’s most experienced marketers for community management, PR, influencer marketing, paid media, and more.
The Coinbound team is highly experienced in NFT marketing, DeFi marketing, ICO marketing, and executing marketing campaigns for all types of crypto-related products and services.
Services Offered:
- Influencer Marketing
- Paid Media
- Press Releases
- Public Relations
- Earned & Organic Media
- Twitter Management
- SEO
- Community Management
Headquarters: New York, USA
Team Size: 25-50
Pricing: Contact for Pricing
ICODA
ICODA is a crypto marketing agency that specializes in bringing new leads to crypto projects.
Not only does ICODA do crypto marketing, but they also specialize in website, smart contract, and blockchain creation making them a well-rounded option for blockchain companies that want a partner to help with both marketing and development.
Services Offered:
- Lead Generation
- Website Development
- Smart Contract Creation
- Influencer Marketing
- SEO
Headquarters: Poland
Team Size: 20-40
Pricing: Contact for Pricing
Coinscribble
Coinscribble isn’t so much a crypto marketing agency as they are a crypto marketing tool. That said, it’s a powerful platform worth knowing.
Coinscribble is a crypto PR release distribution service that gets you guaranteed coverage from top crypto media outlets like CoinTelegraph, BeInCrypto, Benzinga, and more.
Services Offered:
- Crypto Press Release Distribution
Headquarters: New York, USA
Team Size: 15-40
Pricing: Starting at $1399
CoinZilla
While Coinzilla isn’t a crypto marketing agency, it is a leading network for serving ads to a crypto audience. The platform also allows users to purchase press releases from an online dashboard.
Press releases are considered one of the leading ways how to market a cryptocurrency company.
Services Offered:
- Crypto Banner Advertising
- Crypto Press Release Distribution
Related: Top Crypto Ad Networks
YAP Global
YAP Global is a leader in the crypto public relations world. Their team of over a dozen staff help companies secure organic coverage across crypto media sites like CoinTelegraph and more. YAP Global is a global team with staff from all over the world.
Services Offered:
- PR / Public Relations
- Event Management
Melrose PR
This Los Angeles-based crypto PR firm, is well known in the industry and has a great track record for helping clients get covered in crypto media like podcasts and news sites.
Melrose PR is one of the earliest crypto PR agencies and employs a team of about a dozen PR specialists.
Services Offered:
- PR / Public Relations
- Earned Media
Conclusion: Choosing a top crypto marketing agency
Looking to work with a top agency? Coinbound can help! Coinbound is the most respected name in crypto marketing and has helped grow top blockchain companies like Sui, eToro, Nexo, and Gala via influencer marketing, public relations, paid advertising, Twitter management, and more.
Want to learn more about crypto marketing, read our ultimate crypto marketing guide or subscribe to Coinbound’s YouTube channel.
